Nowadays, millennials are slowly taking over the global workforce. The fact of the matter is that millennials are estimated to make up for 75% of the global workforce by 2025. But what’s so special about this generation that’s so interesting to employers?
The Millennial generation is considered to be the most tech-savvy of them all. What’s more, they have a different approach to work and are a curious bunch when it comes to staying at one place for too long. In other words, convincing millennials to work for you requires a totally different approach than it took for previous generations.
Today, almost every company is in need of talented UX (User Experience) designers due to the fact that customer experience is one of the most crucial factors in business success. But how exactly can you attract such millennial designers and get them interested in your startup business, to begin with? Let’s find out.
Tip #1: Know how to approach them
Startup businesses are more appealing to millennial designers than well-developed companies. The main reason is that startups present a unique opportunity to start somewhere fresh and new, as well as being part of something that will be great in the future. You need to include that into your narrative when reaching out to millennial designers. Millennials oftentimes don’t bother with corporate job openings. They are more focused on something they can relate to on a more personal level.
Furthermore, you need to consider where to approach them as well. As an example, millennials prefer social media as a channel for pretty much everything, including finding employment. That said, around 73% of millennials claim that they did indeed find employment over social media. Therefore, focus your story on unique company culture and mission your startup has and spread that story over social media channels to attract millennial UX designers.
Tip #2: Offer flexibility
As mentioned before, millennials have a different way they use to approach work itself. In other words, they are nothing like Boomers or Gen X when it comes to working. For instance, 9-5 is perceived more like a prison sentence than a work routine for the majority of millennials. They don’t like restrictions and routines, and they are more focused on achieving work-life balance.
Millennials like to earn for a living but they also want to enjoy their personal lives to the fullest extent. You’re more likely to attract a millennial designer if you promise work flexibility. That includes flexible work hours, remote work, seamless work conditions and environment, among other things. If you’re open-minded to this approach that millennials prefer, you shouldn’t have too much trouble in getting them interested in your startup business.
Tip #3: Provide ideal work conditions
Work conditions play a vital role when millennials are involved. The entire work environment can influence millennials to start considering whether they should remain at your company or go elsewhere. You should know that salaries aren’t the top priority for millennials.
They are more interested in you being able to provide them with what they need so that they can do their job efficiently. For example, if you provide your employees with remote work, you should also include co-working spaces, such as those The Executive Centre has to offer, for instance.
Remote workers, especially digital nomads, want to have a space they can settle in while working and traveling every now and then. In addition, access to proper tools and software is essential. If you don’t provide employees with the right technology and equipment, they won’t be able to, and more importantly, they won’t want to work as efficiently as they can.
Moreover, millennials like to follow the latest trends. A good example of this is the bring your own device or BYOD trend where employees are allowed to use their own devices at work. In any event, if you want to attract millennial designers for your startup, you’ll have to be ready to make some exceptions.
Tip #4: Challenge them
One thing that talented millennial UX designers prefer is a good challenge. They want to test and show off their skills whenever they can. If you want to not just attract such designers but also ensure they’ll stay at your startup, you must lure them in with a good challenge.
One of the best ways you can do so is to allow them to participate in important decision-making processes. Allow them to have more responsibility and they will do their best to shine at the chance. Millennials like to be involved and they want to feel that they’re an important part of something.
Aside from that, millennials are creative and innovative people in general. They may offer a perspective you haven’t even considered, as well as provide a unique way to overcome challenges and obstacles that startup businesses normally face every day. This is especially true when it comes to designing a user experience that will guarantee customer satisfaction.
If you need a creative millennial UX designer for your startup business, you’ll have to jump through a few hoops before you get their attention. That’s just the way things are. The Millennial generation is redefining work as we know it and since they make up for the majority of the workforce, employers just have to adjust to the new approach.
About the Author!
Jacob Wilson is a business consultant, and an organizational psychologist, based in Brisbane. Passionate about marketing, social networks, and business in general. In his spare time, he writes a lot about new business strategies and digital marketing for Bizzmark blog.