Your brand is the single most important investment you can make in your business.
Ecommerce business is no different. Ecommerce store just doesn’t sell products; it fulfills the promise of quality, reliability, and competency through branding made to the users.
In a nutshell, the brand is what the users experience about Ecommerce and branding is that shape the user experience. Branding requires a good strategy and a tint of creativity to create the users’ perception of the brand through visual elements.
The logo takes the driver seat when it comes to Ecommerce branding that projects Ecommerce business to the online world. Even saying that 99% of the people on the planet recognize the business with logo design won’t be an overstatement at all.
The countless hours spent in designing a logo is a trademark of the Ecommerce businesses that improve business recognition, invokes shoppers’ emotional response, and differentiates the Ecommerce business in the competition.
It’s not enough. Logo plays a vital role in enhancing ecommerce branding.
The Importance of A Logo for eCommerce Brand
Let’s understand its importance in detail:
Connect with customers
With short attention spans, it’s difficult to convince the potential customers in just 2-3 seconds about products and other whereabouts. That’s where the logo stands out in grabbing the user’s attention, communicating business core value, and making the first impression strong.
When the logo succeeds in it from the get-go, the users will get associated with the brand. As long as the associations remain positive, the users keep coming and buying from the Ecommerce store.
We all know a picture is worth a thousand words, and human minds take as little as 13 microseconds to process the image. It means the logos are more memorable than the brand’s name and can instantly connect the users with pleasant or unpleasant memories of the ecommerce store.
The aesthetically designed logo triggers a positive recall about your business regardless of the time and places the users are. The users may forget the brand’s name, but the logo can’t, which improves the brand recognition rate.
Mirrors brand’s commitment towards UX
The excellent design is a reflection of how much the business is concerned about reputation and its offerings. When every element in the logo is rightly incorporated, it signals the business give equal importance to all aspects of the business and customer service. The relevancy portrays the user-centeredness in the business services and how much the business care about the user experience.
Separate wheat from the chaff
Every brand tells a unique story, and logo design is the foundation of the complete story that sets the stage. It implies every logo design communicates what’s so unique about your business from top to bottom (Including the company’s background, vision, mission, and more) through the right color, tone, and fonts. It speaks what your business is about and how you stand out in the pack.
You can change it
As the businesses scale and excel in the market, a couple of changes are required to implement like- the addition of a new product line, enhanced customer services, and sometimes, rebranding of the Ecommerce store. Logo redesigning, when done rightly, it helps in retaining existing ones and alluring new ones. Logo update by YouTube is the best instance of it where the redesigned logo emphasizes on red play button without losing its familiarity. Still, the recognizable YouTube logo reflects the modernized YouTube that aims to improve usability and user experience.
How an eye-catchy logo becomes a memorable logo?
Undoubtedly, you are pretty convinced with why the logo matters a ton for Ecommerce branding and the purpose it serves. However, striking a balance among recognition, innovation, and involvement is difficult to achieve. It creates a question – how to design the best logo that works for your ecommerce brand. Till you don’t find the answer, the question keeps hammering your mind. Right? 😊
Before we delve into the depth of the process of creating the best logo, first take a glance at the different types of logo:
- Textual: The Ecommerce business use this type of logo to keep the business name fit in the logo and make it memorable. However, the business with a long name uses abbreviations with the right balance of colors and fonts to create a captivating logo.
- Graphical: Many Ecommerce brands just create a picture that can be just a symbol, character, or abstract elements. The graphics used to make the users feel associated with the brand.
- Mascots: This type of logo adds a personality to a brand with a cartoonish character designing in a user-friendly approach.
- Combined: As the name suggests, the brands use the combination of text and graphics, or just traditional business logo for the Ecommerce business.
The things to consider to create a timeless logo design
#1. Keep it unique
The logo universe has all the logos created with obvious meaning, which makes it arduous to create something unique. And, crafting the one that communicates brand personality is no easy task. So, design a logo from scratch using semantic and visual metaphors that complement your brand identity.
#2. Keep it simple
Make the logo mobile-responsive just like an Ecommerce store to keep the logo easy to read and easy to recognize. The efforts of making the logo unique sometimes turn it into a mixture of several elements that kills its creativity. Keep it simple with the right combination of colors, fonts, text, and graphics.
#3. Keep it under the budget!
Designing an Ecommerce logo is a daunting task that costs from $20 to $10,000. Based on your budget, choose the affordable option- buy a premium logo template and tweak it, DIY using the AI-powered logo generator, or outsource the custom logo designing to a logo designing agency.
#4. Keep it original
When you think about searching for images on Google and putting the best one as your logo, it’s an intolerable mistake, which you should not make. It’s referred to as stealing someone’s hard work, and you may be penalized or fall into legal jurisdiction for the same. Brainstorm the idea and get it designed wearing the users’ lens from scratch.
#5. Keep it adaptable
The ecommerce brand logo appears on the website, social media pages, marketing content, internal communications, and packaging, so it must retain its recognition everywhere in any format to maintain consistency.
The step-by-step guide for creating an Ecommerce logo
Step #1. Brand analysis
The logo describes the brand identity to the customers, so you should be clear about the core of the Ecommerce business, ultimate goals, target audience, USP, and other qualities to incorporate in the app. Analyze the points before you jump on the designing bandwagon.
Step #2. Competition analysis
We don’t suggest you steal, but you can borrow the ideas from the competition. During competition analysis, you get to know – do’s and don’ts of logo designing and what helps you leapfrog the competition. When these things are introduced to create a modernized logo, then grabbing users’ attention becomes easy.
Step #3. Logic analysis
Ensure the unique logo doesn’t look bizarre. Sometimes, the effort of making a one-of-a-kind logo turns into a logo that’s not relevant to the business at all. Avoid such things by defining the options for symbols to keep in the logo like- cars in the logo of an automobile company, apparel, or other fashion items in an online fashion store.
Step #4. Design analysis
Once, the brand logo idea brainstormed, it’s time to translate the inspiration and feelings into the design. Several design elements such as colors, typography, shapes, and graphics come into play, which is separately checked to best suit for logo design. Later, the right design style-classic, retro, modern, fun & quirky, and handmade design is selected.
Step #5. Typography analysis
Select the typography- serif fonts, Sans serif fonts, script fonts, and display fonts that complement the logo and make it look unique.
Step #6. Concepts analysis
The blueprint of the logo with the same logic and different colors, symbols, typography, and fonts combination variations must be analyzed. The comparison of these distinct concepts helps in testing and identifying which logo goes well with the target audience.
Step #7. Feedback analysis
Testing and iteration are part and parcel of logo designing where a group of users’ reactions for the newly designed logo is checked. The collective analysis of the users’ feedback helps in finding the necessary changes to make in the logo design.
Step #8. Logo design integration
Finally, the well-designed logo is integrated with the brand that shows the face of your Ecommerce business.
Trust it: the power of a logo is the equivalent of the image on your dating profile. It can make the people take an interest in the Ecommerce business when it looks aesthetically pleasing from different angles. When you want the customers to fall heads over heels in love with your Ecommerce store and its offerings, the logo designing must be done well as it defines your brand identity and differentiates your brand in the crowd.
Beware! Don’t discount the power of the best logo designing because it’s a logo that evolves the Ecommerce business into a brand. Therefore, give the utmost importance to the things to consider and process to follow while logo designing. All the best!
About the Author!
Anil Patel is Digital Marketing & Content Strategist Planner at NectarBits E-commerce app development Company & On-demand App Solution Development Agency in USA & India, he is effectively forced behind the company’s content strategy, copywriting, brand communication and operations. His prime focus is Content Marketing, ROI. And he loves writing and sharing knowledge. He also like to watch Tom and Jerry cartoon on TV in weekend days.