When was the last time you had an encounter that you simply had to tell your friends about? It may have been a newly launched restaurant or store or the newest device you’ve begun to utilize.
This eagerness to share is what drives word-of-mouth marketing, whether you’re talking about it or tweeting about it (also referred to as WOM marketing, WOMM, or word-of-mouth advertising).
Today, 64% of marketing professionals feel that word-of-mouth marketing is the most successful kind of promotion.
And although we’ve all heard of and experienced word-of-mouth marketing, there are still numerous methods to improve your word-of-mouth plan.
We’ll go over all there is to know about this effective marketing technique, from the fundamentals to what distinguishes it from other forms of marketing.
Rumor Has It
WOM marketing (word-of-mouth marketing), occurs when consumers’ interest in a company’s product or service is reflected in their everyday conversations. Essentially, it is free promotion prompted by consumer experiences—usually something that exceeds their expectations.
Word-of-mouth marketing may be fostered via various publicity initiatives organized by businesses or by providing chances for consumer-to-consumer and consumer-to-marketer connections.
WOM marketing, sometimes known as “word-of-mouth advertising,” encompasses branded products, viral buzz, blog, emotive, and social media marketing.
Word Travels Fast
Word-of-mouth marketing is one of the most underutilized (and affordable) marketing methods available. It happens when a company impresses a consumer to the point where they tell their friends about it. And although these discussions may seem to be beyond a company’s control and may even backfire.
Consumers will not hesitate to criticize businesses that deliver poor service – you have various techniques at your disposal to get people to view and describe companies in a positive light.
When marketers develop programs to stimulate or accelerate naturally occurring discussions within their current client base, this is known as amplified word-of-mouth (WOM).
Here’s how you make the most of word-of-mouth marketing.
1. Provide Unmatched Customer Service
A single unpleasant customer experience may quickly spread on social media. This is particularly useful for social-media customer support because it just takes a few clicks to debate anything.
Make sure you’re offering outstanding customer service so that your consumers will brag about your company rather than calling you out online.
2. Implement Referral Programs
Create a referral scheme to incentivize customers to share information about your products. Users may simply urge their friends and relatives to test out your services using a referral scheme. This strategy also enables you to track the effectiveness of your campaign. It’s a very useful measure.
3. Obtain Reviews
While every consumer has a social media account and Internet connection, it’s not difficult to uncover relevant information about a company or its product when making a purchasing decision.
Reviews are one of the most crucial factors that shoppers consider. They serve as social confirmation of the excellence of a brand. Good reviews can improve conversions and make your company seem trustworthy.
Today, 9 out of 10 shoppers will have read reviews before purchasing anything. As a result, a brand should have a positive reputation and happy customers.
As a result, let positive evaluations influence your consumers rather than negative ones. Consider including product reviews on landing pages for product features or beneath product cards to guarantee that visitors notice them.
4. Ensure a Seamless Order Process
Only about 1.53% of e-commerce website views result in a purchase, indicating that most firms aren’t getting site functioning right. Don’t allow a bad user experience to drive frustrated consumers to leave their shopping carts.
An unintuitive shopping procedure and a lack of information are two of the most prominent causes of cart abandonment. Allow consumers to self-identify their demands to make your site easier to navigate.
5. Offer Freebies
People like getting something for free, and businesses often provide them with such an opportunity. You may often find numerous freebies on the social media sites of various companies.
This is how businesses attempt to attract and engage new consumers who are likely already familiar with the goods or services of other brands.
Successful freebies may lead to repeat purchases and consumer loyalty for your business. If you own a restaurant, you might SMS a satisfied client and ask them to post a review in return for a free drink on their next visit.
If you’ve ever suggested a restaurant or sung the praises of your favorite clothing company after getting a comment on your look, you know what word-of-mouth marketing is — and how effective it can be.
Custom sunglasses, for example, are a really distinctive branded product that clients may not anticipate depending on the business and what it offers. Clothing brands who give smart and surprising presents like custom glasses as a fun accessory to go with the clothing are often applauded for doing so.
6. A Buzzworthy Brand
Word-of-mouth marketing is one of the most successful strategies to reach new consumers. It’s a low-cost technique for establishing a buyer community. Using a few basic strategies, you can generate a buzz around your brand and establish your firm as trustworthy and reputable.
But, in the end, if what you’re delivering or selling isn’t worth talking about, no amount of marketing tricks will generate attention or brand champions. As a result, when it comes to WOM advertising, it’s critical to pay close attention to your story.
You could simply generate a buzz that spreads across several media by fine-tuning or emphasizing a feature of your message. That noise will raise awareness and build trust. Customers will be drawn to a business because they believe in what it’s selling.
7. Start a Conversation
Word-of-mouth marketing is still viable because it’s shown to efficiently increase sales, promote goods and services, increase brand awareness, and build consumer loyalty. Many businesses use tactics to encourage consumers to endorse their services and goods through the opportunity to share their positive experiences.
Companies essentially ignite the inferno of consumer discussion. Since studies indicate that most people believe the advice of family and friends, relying on word-of-mouth marketing may be more profitable and cost-effective than other forms of promotion.