Using infographics is an excellent way to educate your audience about your brand, engage new ones, and boost brand awareness. Nowadays, more businesses are using infographics to portray complex information in an easy-to-understand manner.
Presenting information like this not only makes it engaging but also saves time, especially for the consumer of the content. In this guide, we will share some industry-proven tips to help you continuously produce engaging infographics to steadily build your brand reputation.
Setting Your Goals
Before you put in the effort to start designing infographics, it is crucial to know exactly why you’re creating them. Knowing the purpose will define the design process. You should focus on setting realistic and specific goals.
Furthermore, dedicate time to researching authentic statistics and sharing information that connects to the reader while delivering a conclusion. Focus on maintaining a narrative to keep the reader hooked. Narrating the infographics in the form of a story gets your message through while keeping everything simple.
Almost every leading designer suggests working on the narrative before you start designing the graphics as it is the story that will influence the infographics design.
Brainstorming ideas and creating an outline can significantly aid in sticking to the narrative, achieving the set goals, and in designing an impactful layout that sells.
Finding Competent Talent
Unless you’re a graphics designer yourself, hiring a designer with the required set of expertise is crucial to making an impact. Hiring a competent designer ensures your layout is calculated and that information is distributed evenly throughout the infographic.
Furthermore, a designer aids in keeping the text concise, the visuals appealing, and providing engaging data visualizations.
You can either contact local designers or check out freelancing platforms to find the talent you’re looking for. Additionally, don’t forget to check their previous work and reviews to give you an idea of their expertise. Before hiring, you can ask for testimonials from previous clients so you can choose the best possible option.
Infographics are intended to convey authentic information, and this information needs to be gathered. When searching for info, make sure you collect it from authentic sources. You will be going through a lot of information, but the effort is always worth it.
Never conclude your research too early, avoid skimming through the data, and only use the information that is relevant to the narrative. Most infographics related to the healthcare industry require in-depth research and expertise to simplify the medical jargon into simple terminology.
The infographics you design will only be impactful when you are using credible sources to back your narrative. Not everything you find on the internet will be authentic, so always verify the sources before using them.
Maintaining a narrative always helps, but if you are creating market comparison infographics or designing for a newspaper, providing unbiased information and statistics is crucial even if it differs from your narrative.
Let’s say you are a car insurance comparator facilitating your clients in finding the right car insurance. Sharing infographics like Compare the market’s car brands infographic will portray your business as a reliable source of relevant information.
Although it’s not necessary, adding citations to the sources you collected data from creates a trustworthy image.
Using a Wireframe
A wireframe is a conceptual design where you work on an initial layout of the infographics. In this phase, you will lay out where you will be placing text and graphics.
Doing this beforehand will save you from setbacks and frustration that you might face later on when creating the final design. The wireframe will act as a roadmap to create your infographics and make an impact.
Setting the Tone
The tone of your infographics should align with the information you are sharing. For example, adding funny one-liners when addressing a serious issue will only alienate your audience.
As you work on adjusting the tone to the content, be visually creative. Most users have a low attention span so providing engaging and creative visual information is key here. When presenting the data, you have tons of methods to choose from (e.g., pie charts, bar graphs, maps, and flow charts).
As mentioned above, being creative is key. Instead of putting up plain text and a cropped photo, tap into your creative side and work with your designer in making custom icons, text, and colorful designs that improve the overall look of your infographics.
Presenting Information Visually
Present information visually as much as you can. Adding graphics, illustrations, charts, and icons is an excellent choice as these visual assets aid in making boring text more engaging.
The visual elements template and the text template can be created separately on two different layers, making it possible to easily adjust these elements accordingly.
For instance, the image provided here gives an easy-to-read and attractive infographic image about car maps around the world. This is something that can be interpreted by anyone and is also eye-catching.
Avoid Cramming Information
Never add too much information to the infographics and remember to leave some room. Keep some white space between pieces of information so it can be easily absorbed. Leaving some space makes the infographic look organized, clutter-free, and professional.
Maintaining a minimalist approach will aid in keeping the presented information simple. Most people don’t pay much attention to infographics containing too much information. Limit the sharing of information to a few key points and add elements that further explain these points.
Reviewing Your Work
Sometimes, errors in simple tasks go undetected. You might have confidence in the text you wrote, but there is a possibility that it has errors. Proofread the text several times before finalizing. Incorrect grammar, typos, and false information are red flags that can adversely impact the effectiveness of your infographic.
As you work on creating the infographics, share your work with coworkers, peers, and friends to get their feedback. Get their input on how they feel interacting with the infographic and whether they found the presented information useful.
All this feedback can assist you in tweaking the content according to the audience’s perspective. Implementing these tips will surely aid you in creating compelling infographics that will make your narrative stand out from the rest.
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