Have you ever stayed for long hours glued on your computer working on your blog post? Did you receive any ratings or reviews? If not, did you look back and wonder where you went wrong and hoped to improve? Well, if that is you, this post is for you.
Writing a good blog post requires a lot of dedication and focus. It is not just about writing some 500 words content for the sake of “just writing”. It is not about emptying whatever is in your head without a plan. No! Blogging demands a strategy. It has to market itself out there. For that reason, you need to understand what will work out and what fails repeatedly.
So what’s all this fuss about content marketing?
Content marketing is strategically used to attract and capture eyeballs all over the internet in order to bring in profitable customer action. It is all about providing valuable information. Essentially, a great blog article should share knowledge, advice and entertain a targeted audience. It should focus on nurturing a good business relationship with the targeted audience. This is a great way to show your customers that you care about your them and that they are relevant to your business. Is your blog post helpful, organized, visual,detailed, concise, accurate and above else edited?
In this article, we discus some of the key principles you need to follow in order to create outstanding content for your business blog. But first, what defines a good blogger?
A good blogger should be able to do the following without compromise;
#1. Passionate about what they are writing about
It is disastrous for a writer to write about a subject they have little or no clue about. You might start well but at some point, you will lose the meaning of what you writing about. It is good to have an excellent writing background experience about the subject you intend to write about. Not only will understanding your craft help you in creating high-quality content, but also will make the work much easier to maneuver.
#2. A blogger should always be organized and neat to the end
A blogger has quite much to write about. A writing schedule will come in handy and clear unnecessary clutter when writing.
How to come up with outstanding content for your blog
Primarily, high-quality content should achieve its main goal: Convincing the reader to take an action. If a blog can achieve all its marketing goals then its quality is unquestionable. That said,
Here is what you need to do to achieve quality content for your blog:
#1. Research quality content ideas
By researching great content ideas, you increase your chances of making your post memorable. Your audience will literally take in your ideas, own them and spread them through numerous social media sharing. Long-tail keywords research for instance is a great way of identifying content ideas.
#2. Use of creative images
An image is worth a thousand words! Great images are key to making your content more desirable. There is no shortage of websites that provide free images on the internet today. However, it is your responsibility to ensure that copyright is not violated. The consequences of a violation are dire. However, you can use Public domain images without infringing on owners rights. Creative common images gives photographers the ability to use them while still maintaining their rights over them. You can also use Stock photos. However you will have to pay license fees to the owners in order to use them. They come with some limitations. The other alternative is to use your your original copies of images or Social media images with permission to avoid any legal actions by the owner.
#3. Use of infographics
Infographics are visual elements designed to engage your audience and create a lasting impact on their minds. These artistic works can be designed by high ranking graphic designers for your site. Great inforgraphics should be visually pleasing and customizable.
#4. Understand your audience
You need to have a clear picture of who your target audience is before writing your content. By identifying your target audience you will develop customized content that will engage your readers and make them keep coming back for more.
#5. The headline/blog topic
The headline you settle for can make or break your blog post. Your headline should capture your readers attention and keep it. Headlines determine if your target audience will be complelled to read your blog post or not.
#6. Organize your work
The human brain is designed to appreciate patterns and retain them. Organized work is not only memorable but also easy to read and digest. You can organize your article into small bits that are easy to read and understand. That makes the content even easier for SEO.
#7. Proofreading /formatting your post
No doubt we can all agree that proofreading is the least fun part of blogging and while it is the most tedious, it is worth the effort. According to a 2011 report, British entrepreneur Charles Duncombe found out that one single spelling mistake could reduce online sales by half. You don’t want to miss a repeat customer. Do you?
Blogging is a very essential component of content marketing. Nearly 90%- 93% of marketers/bloggers use content marketing to promote their businesses. For any business owner, content marketing is the next big break. So if you are truly interested in blogging and excited to start, these guidelines will help you create an outstanding content for your blog.