Are you thinking to build a brand from the ground up that stands out? What should it look like and how should it make people feel? or Will it resonate your target audience? These are some of the questions which come up inevitably when you think of think about how to connect the dots between what you want to sell and where to reach.
Even if you have got nothing but just a business idea or you wish to pivot your existing brand, here’s what you need to know about building a strong brand identity for your business.
What is a Brand and Brand Building?
In simple terms, a brand is defined by the customer’s overall perception of the business. A successful brand is said to be consistent in communication and experience across multiple verticals be it storefront of the office, print, signage, online website advertising, content marketing, and sales & customer service.
Hence, building a brand is definitely a good process but the ongoing effort will result in establishing long-term relationships with your customers which can lead to the steady increase in sales and more word-of-mouth referrals for your products and services.
Similarly, the definition of brand building is to generate awareness about the business by using some marketing strategies and campaign with the goal to create a unique and long-lasting image in the marketplace. In present times, the amplification of your brand image can be effectively done with the help of digital marketing activities like UI/UX, SEO, Social media marketing, Paid advertising (PPC) and much more.
How can you build your Business Brand?
#1. Align your Actions
The most vital part of branding is to understand truly who you are so to understand all the align of your actions and environment. It is expected that the deeper you understand your values, visions and other attributes of your brand, you will be able to align all parts of your life consistent with your brand in a better way.
#2. Regular Value Checks
Branding is not just only about your logo but also a message to what you are broadcasting to the world. In the beginning, check in with your own clause like wording and look & feel on your website, social media profiles and materials match up with those brand values you are thinking of. It is mandatory to look at all your messages and images compatible with your values so that the world will notice.
#3. Make use of Great Pictures
Most of the small businesses are personal brands which signify that you are the ultimate face of your brand. Those days of the boring headshot are done for most coaches, consultants, and service providers. Instead, use pictures of you to reflect your personality and style to make your brand stand out among the crowd online by attracting your ideal clients to get your message across with fewer efforts.
#4. Be True to yourself
For brand building, it is crucial to be authentic to who you are, the values you possess and the skills you nail at. Among all, authenticity is imperative to branding success. Hence, try to avoid the pressure of constantly reinventing yourself or overstating and inflating your messages. Instead of this, simple articulation of who you are and what you’re good at can be shared succinctly to state the clear meaning of your brand.
#5. Improve your Environment
The most important brand you have is your company own culture. The culture defines how unique you are by providing a competitive edge. The company culture is mostly the social and psychological form of DNA which can become a catalytic mechanism. Hence, your company culture is a key element relative to how people will look at your company and therefore it is worth paying attention to.
#6. Become your Own Media
We all are aware of how social media, camera phones, and podcasts are giving us to build and expand our brands. Whatever it is known for but we can get the messages out faster and bigger by becoming the media. You can initiate by delivering quick video tips from your phone, share ideas on a podcast or interview others through the blog or short video. If you become the resource then you ultimately own the brand.
#7. Extend from Just Selling to Becoming Helpful
The customers don’t really want to get treated as though they one represent money to you. So, you can also focus on being helpful by crafting well-researched social media responses instead of dribving traffic to build more trust for your brand. Create meaningful interaction and prioritize quality which can lead to loyal customers and even the brand evangelists.
#8. Always be Wise Enough
Branding is not similar to tricking people but it is more of who you are. The best strategy for this is to do what you do and if you do it well then people will want more of it. We have seen many leaders publishing provocative leadership question every morning for over years and years. This gives a little glimpse of the wisdom people what they really expect from the brand.
#9. Keep up with your Network through Good Communication
When you build any new connection on any social platform, try to initiate a thank you text including some of the value in the form of content gift related to company overview. This helps to build more trust in your brand and you can actually increase your traffic as well with just one simple habit.
Brand building is one of the most willing things you can do for your new or existing business. A strong brand building process will actually transform your business from a small business player into the successful competition. You can discover that your customer is developing a deeper level of trust for your brand and more likely to purchase what you sell them.
Hence, it is vital to develop a consistent message and visualize identity in order to reinforce your mission. Start integrating your brand with every aspect of the customer experience be it from storefront to website and personal interactions too. Keep Learning!
About the Author!
Charles Richard working as a Business Analyst at Tatvasoft.co.uk which is a software development company based in London. Apart from his daily job Charles also likes to write trending Tech and Non-tech pieces. He has also published his many authorship Bylines in many major publications like Quirks, Search Engine Watch, YourStory and many more.