How to Effectively Optimize Content for Google Discover

There are plenty of options when it comes to improving your website content. From adding new and targeted content to making sure your site is mobile-friendly, there are a number of things you can do to ensure your website is in tip-top shape.

But what about Google Discover? If you’re not familiar with it, Google Discover is a feed of personalized content that appears when someone uses the Google app or visits the homepage on their mobile browser. It includes stories, articles, and videos from a variety of sources and covers a wide range of topics.

What is Google Discover?

Google Discover is a platform that displays fresh and relevant content to users based on their interests. It uses a variety of signals, such as the user’s location, search history, and app usage, to surface content that is most likely to be of interest to them.

Made in 2016, it was initially only available on the Google app for Android devices (now it’s available on iOS too). But in 2018, it started appearing on the Google homepage for mobile browsers as well.

The purpose of Google Discover is to provide users with a stream of content that they might be interested in, without them having to actively search for it.

This is similar to how social media platforms like Facebook and Twitter show you content in your feed that is tailored to your interests.

The difference is that on those platforms, the content is determined by what your friends or the people you follow are sharing. With Google Discover, the content is determined algorithmically based on your past behaviour and interactions with content.

How can I optimize my content for Google Discover?

There are a few things you can do to make sure your content is being surfaced in Google Discover. Depending on your goals, you may want to focus on one or two of these methods. However, all of these methods will help you get your content in front of more people.

Here are a few tips on how to effectively optimize your content for Google Discover.

 icon-angle-right Make your website mobile-friendly

First, make sure your site is mobile-friendly. This is increasingly important as more and more people use their mobile devices to access the internet.

Google Discover is available on both Android and iOS devices, so it’s important to make sure your site can be viewed properly on all screen sizes.

Mobile-friendly websites are those that are designed to be easy to read and navigate on smaller screens. This means using larger font sizes, simplifying the layout, and avoiding sidebars or other features that would make it difficult to read on a small screen.

If you’re not sure if your site is mobile-friendly, Google has a tool that will let you know. Just enter your URL into the tool and it will give you a report on how your site stacks up.

 icon-angle-right Write catchy headlines

The headline is one of the most important elements of any piece of content. Not only does it need to accurately reflect what the article is about, but it also needs to be attention-grabbing and interesting enough to make people want to click through.

In addition to writing catchy headlines, you should also make sure your headlines are accurate. Clickbait headlines that promise one thing but deliver another will only frustrate readers and hurt your reputation in the long run.

 icon-angle-right Use relevant keywords

Another way to optimize your content for Google Discover is to use relevant keywords. This will help Google understand what your content is about and make it more likely to show up in someone’s feed.

When choosing keywords, think about what terms people might use when searching for content like yours. You can use tools like Google’s Keyword Planner to help you find relevant keywords.

With the help of an experienced SEO agency, you can also do keyword research to find the right keywords for your business.

Once you have a list of keywords, incorporate them into your headlines and throughout your article in a natural way. Stuffing your content full of keywords will not only make it difficult to read, but it will also turn off readers and could get you penalized by Google.

 icon-angle-right Include images and videos

Images and videos are another great way to make your content more discoverable. People are more likely to stop and take notice of a piece of content that has an image or video than one that doesn’t.

When choosing images, make sure they’re relevant to the topic of your article and high-quality. People are more likely to engage with content that looks professional and polished.

The same goes for videos. If you include a video in your article, make sure it’s high-quality and adds value to the piece. A poorly made video will only reflect poorly on your brand.

 icon-angle-right Promote your content on social media

In addition to optimizing your content for Google Discover, you should also promote it on social media. This will help to increase its reach and make it more likely to be seen by potential customers. When promoting your content on social media, make sure to use catchy headlines and eye-catching images.

You should also include a link back to your article so people can easily access it. Social media is a great way to increase the reach of your content and get more people interested in what you have to say.

 icon-angle-right Target popular topics

If you want your content to be seen by as many people as possible, it’s important to target popular topics. This doesn’t mean you should write about whatever is trending at the moment, but you should consider what people are interested in and write about topics that are relevant to your brand.

You can use tools like Google Trends to see what topics are popular right now. You can also use social media to see what people are talking about. Keep an eye on hashtags and Twitter trends to get an idea of what’s popular.

When writing about popular topics, make sure you’re adding your own spin. Otherwise, your content will blend in with all the other pieces that are out there and people will be less likely to pay attention to it.

 icon-angle-right Post regularly

If you want your content to be seen by as many people as possible, you need to post regularly. The more content you have, the greater the chance someone will come across it.

Of course, this doesn’t mean you should sacrifice quality for quantity. It’s still important to make sure your content is well-written and interesting. But if you can post quality content on a regular basis, you’ll be more likely to reach a wider audience.

 icon-angle-right Incorporate infographics into your content

Infographics are a great way to make your content more visually appealing and easier to digest. They’re also more likely to be shared on social media, which will help increase the reach of your content.

When incorporating infographics into your content, make sure they’re relevant to the topic and add value to the article.

A poorly made infographic will only reflect poorly on your brand. The most successful infographics are ones that are informative and visually appealing.

 icon-angle-right Monitor your website’s (CTRs) and engagement metrics

If you want to see how well your content is performing, it’s important to monitor your website’s CTRs and engagement metrics. These metrics will give you an idea of how many people are actually clicking on your content and engaging with it.

You can use Google Analytics to track these metrics. Simply create a goal for each piece of content and then track the performance over time.

You should also keep an eye on social media to see how people are responding to your articles. Look at the number of likes, shares, and comments to get an idea of which pieces are resonating with people.

Pay attention to the feedback you’re getting and use it to improve your content. If you’re not sure what’s working and what’s not, try A/B testing different elements of your content to see what makes the biggest impact.

 icon-angle-right Make your content easy to read

Last but not least, make sure your content is easy to read. People are more likely to engage with content that’s easy on the eyes and easy to understand.

To make your content easier to read, use short paragraphs and include images and headings. Breaking up your text will make it less daunting for people to get through. And including images will help break up the monotony of walls of text.

You should also use simple language and avoid using jargon. Not everyone will be familiar with technical terms, so it’s important to explain things in layman’s terms.

Conclusion

By following these tips, you can help ensure that your content is more likely to appear in Google Discover. As a result, you’ll reach a wider audience and have a better chance of driving traffic to your website.

Soon, you’ll be seeing the results you want in terms of increased traffic and engagement.

About the Author!

Nick is a blogger and a marketing expert currently engaged on projects for SEO Services Sydney. He is an aspiring street artist and does Audio/Video editing as a hobby.

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