Finding unique and new keyword ideas is one of the most critical components of SEO. But, at the same time, it’s also one thing that takes up most of your time. One thing you can do to help out with this is to try to find new keyword ideas for your site before your competition does.
Doing this will save time and frustration and give you a better idea of what keywords are trending in your business and service area.
Let’s face it, search engines are constantly changing, and they will continue to do so. That makes SEO easy to get complacent with when you stop tracking your rankings.
How do you find new keywords for your site? Here’s how I find new keywords before my competition finds them, then use them.
The best way to do this is to go to Google Trends. When you click on the “how to” tab, Google displays a list of how-to topics that are getting attention.
Google trend is a free tool that allows you to search for keywords and phrases that are being searched for on Google. It shows what is trending, which you can use to your advantage.
This is the most popular way for any business to find new keywords. If you aim to get those keywords before your competition does, start doing your research earlier and use them.
Starting earlier will give you more time to dominate your field and keep your competition at bay. It will also give you a head start on the competition.
Inspect the HTML page source of your competitors
This is an excellent way to find out about your competitors’ keywords. Go to any of your competitors’ pages and then right-click on the page. Scroll down to the page source and try finding “keyword” in the elements shown. The keywords they used to rank will be right beside.
It won’t work for every website but can help you in some way to stay ahead of your competition.
You can also check out Forrest Webber, an expert on finding the right keywords for your business.
Use the Google Keyword Planner tool
Google has its keyword tool, which is famous among many businesses for keyword research and finding about the most searched terms.
Keyword tools are a great way to discover keywords in your niche and what people are looking for and interested in.
When you run out of keywords to research, the google keyword tool is a surefire way to get keyword research done! It will give you estimated research done on suggested keywords. Discover the cost per click and traffic-specific keywords are getting before your competitor does!
Use a search engine suggestion tool to reveal popular long-tail keywords
You might have noticed that whenever you search for anything on google, it shows you a variety of other popular long-tail keywords that people also search for.
This is a great way to see keywords in high demand in your business and what services or products people are searching for.
Keywords have constantly changed and evolved. It is essential to always be on the lookout for new keywords to add to your list. However, Google won’t always show what is trending and very popular. Instead, it will give you a fraction of the keywords people are interested in.
Track a competitor’s keywords with Open Site Explorer and SEMrush
Other keyword analysis tools available in the market help any business stay out there and beat the competition. Suppose you are a business owner curious about which keywords your competitors use to rank.
In that case, these tools can help you discover, but only if you know how to use them plus, upgrading to a paid version gives you more exposure to what is going on in the industry.
Open Site Explorer by MOZ or Semrush can show you the keywords your competitors use to rank in the search engines. Once you have identified the keywords your competitors are using, you can use them to your advantage by tracking which of their competitors is ranking for those keywords.
Surely you can come up with a strategy to compete with your competitors.
Monitor what people search for on your site
This is very important and can give you a good insight into what keywords are used to search for your site. You can use this information to see which keywords are not ranking well.
Sometimes we get ranked for keywords that are not relevant, which ruins the purpose of having a website in the first place, but monitoring can help and beat your competitors.
Discovering how relevant your website is while users try to find out about using specific keywords will assist you better in competing with your competitors. SEO optimization also helps in this process. Therefore, monitoring what people search for on your site is vital.
Staying ahead of your competition is necessary so that you could be the one people can go after. Keyword research can seem overwhelming and panicky because of the rush of ranking and staying on top.
However, once you get the hang of doing it, as explained above, looking out for keywords before your competition will be very effortless! Let’s go and beat your competitors!