9 Killer SEO Tips to Improve Your Ranking on SERPs
You want to rank your site on the Google first page, right?
Appearing in the SERPs lets you get more visitors to your site. Unfortunately, this task has become challenging in times like these.
But it is not impossible!
Remember, there is not any shortcut to rank your site on Google. Therefore, you have to take SEO techniques seriously.
Does improving your site’s SEO ranking give you nightmares?
These practical SEO tips will help you see a major difference in your SERP ranking. Here you go!
#1. Understand Google metrics
First things first!
If you want to strengthen your position on the first page, you should begin with this step. Tracking metrics with Google assists you in comprehending your target audience and your current position. In this way, you can craft content that best fits their needs.
These are some metrics that will help you understand the Google algorithm.
Browsers your audience is using
You should come to know which specific browser your target audience is using. Make an attractive web design accordingly.
Fortunately, Google Analytics also unveils where your web visitors are coming from. In this way, you can keep track of your website traffic.
Analyze your competitors
With Google Analytics, you can understand your competitors’ sites. You can pen down all the points that your content is missing so you can meet all these gaps and create content tailored to readers’ needs.
Keep track of your users’ activities
You can also learn what types of topics your users are reading and how long they stay on your website. Accordingly, you can better understand the customer’s journey.
#2. Focus on user intent
If you want your article to be read by a massive audience, you should create tailor-made content that people are looking for. In simple words, you should align your content with the readers’ search intent.
It is one of the most important factors to consider in SEO. Satisfying your readers should be your topmost priority. Hence, if you want to put yourself at the top of the competition, you should consider the search intent.
So before diving into the writing phase, you have to determine the users’ search intent. User intent can be categorized into four dimensions:
#3. Write clickable title tags
The title tag is one of the most crucial on-page ranking elements and is important for click ability and visibility. It also helps Google to rank your page’s visibility in the SERPs.
The better your title tag unveils your content, the more chances are there to get more clicks.
Write a meta title and description not longer than 60 and 160 characters. If you ignore this character limit, Google will not show the exceeding characters to your readers. Instead, it will truncate all the exceeding characters.
Therefore, it is vital to keep track of characters’ length. How?
Professional content writers benefit from an online word counter to track the character length. It shows the total number of characters you have written. In this way, you can stay inside the character limit.
A word count online tool also lets you trim the exceeding characters so that you hit the exact count. You can simply copy-paste the selected characters in the text box, and it will instantly compute the total character count.
Moreover, using a word counter tool helps you include the target keyword in your meta title and description. In this way, you can describe the content of your article professionally and give users a brief overview of what they are going to read.
#4. Research relevant keywords
Using a reliable keyword research tool helps you craft the framework of your page. In addition, it also lets you comprehend what your target audience is looking for, so you create content that caters to their needs.
You should produce content that is easy to scan and read. In order to write SEO-optimized content, you have to set a balance between keywords and normal language.
Remember, your keyword should not seem unnatural. It would be best to use LSI keywords along with your primary keyword.
Benefitting from a keyword research tool also enables the hunt to find keywords that are linked to your main keyword. You can also check search volume, keyword difficulty, and a percentage connected to your primary keyword.
Plus, you can also look for questions related to your topic and respond to these queries in the best possible way.
#5. Craft impeccable content
Writing stellar content has been one of the proven SEO ranking factors. Producing quality content has become necessary in the past few years if you want your written articles to be found on the first page.
You can fine-tune your content in multiple ways such as providing readers with innovative information with credible resources.
Remember, Google will promote and rank your content only if it understands it properly. Hence, you have to include long-tail keywords in your content to help Google see that your article is relevant.
Create an eye-grabbing headline
A headline is the first thing your readers will notice after landing on your page. If it fails to spark their interest and stir emotions, the chances are that they will not read your content.
Write a killer hook statement
You only have a few seconds in hand to grab readers’ attention. So, write a powerful hook statement that compels them to read your entire post.
Write in your own voice
The content that you create should have a unique voice for your brand. You should align your content’s tone to your target audience.
Proofread the content
Go back and have a cup of coffee once you write the first draft. Then revisit your work and polish the rough areas of your copy.
It would be best to proofread and edit your content a couple of times because it shapes your writing in the best way.
Writing well-crafted content is crucial in converting site readers into satisfied clients. It is not about publishing content on your site – it is also significant to write well-knit content.
#6. Incorporate original images
When it comes to SEO, using a unique image is always wise. Make sure that the image you are using has a strong connection with your written content.
On the contrary, if the image is irrelevant, the search engine will not pay close attention. Additionally, include the main keyword in the image’s name.
Following are the benefits of using images in your content:
- Gives your content a better look
- Enables readers to digest the content in a better way
- Helps you break the lengthy article into smaller, manageable chunks
#7. Get backlinks
If you write excellent content and want to improve search engine ranking, you can achieve it through backlinks. Multiple tools like Open Site Explorer and Moz help you know who is linking to your competitors’ sites and how they are performing.
For example, if one of your competitors is getting a backlink from a particular website, analyze that site and contact the owner to get a link back to your site.
If there is no way to get it to link back to you, you can find other similar sites. Alternatively, a link building agency can be your source for white hat links to your site.
#8. Make your site mobile-friendly
Almost 70% of readers come to read the content from mobile devices!
Thus, it is significant to make your site mobile-friendly.
To optimize mobile SEO, you will need to conduct separate keyword research and assessments for mobile and desktop keywords.
Using an SEO tool can help you find mobile analytics insights, which can help you find content or keyword gaps that your mobile-friendly content can fill.
Some feel that building a website with a smartphone strategy will benefit your desktop account in the long run. This is because while working on the mobile interface, you can first eliminate your website’s non-essential elements first.
Using this method will assist you in prioritizing your content and ensuring that you produce high-quality content from the beginning.
Consider the following points:
- Include the most enticing material at the top of the page.
- Write brief content that appears in the same layout on desktops and mobile screens.
#9. Share your content on social media
Now you have crafted impeccable content. It’s time to share it on social media. Considering this step will help your audience to become familiar with your brand.
Begin with making a Facebook page for your brand and use a tool to schedule social media posts prior to time.
You can benefit from other social media platforms as well.
Search engines are working overtime to rank the billions of websites on the internet due to the rapid content creation practices worldwide.
Although you would not be able to enhance your results overnight rapidly, you can make incremental changes to improve your SEO over time.
Hope these nine tips will help you write top-notch SEO-friendly content. Best of luck!
About the Author!
Lucas Frost is a freelance writer who has written for companies in the fields of technology, education, SEO, and digital marketing to help them rank higher in Google search results. He contributes often to online-notepad.net, mergepdf.io, word-counter.io, and a number of other well-known websites.