When working in the creative industry, it can seem tough to expand your business and hone in on your exact expertise. Photography is a highly sought-after profession, and photographers are responsible for capturing some of the most important days of our lives.
Many photographers use their craft as a passion project, as opposed to turning it into a viable business.
Top 10 Tips for Growing Your Photography Business
Below are our ten top tips for growing your photography business easily and, in many ways, free.
#1. Write a Business Plan
All successful businesses start by developing a legible and thorough business plan. This is used as the blueprints of your business and can help you secure funding, financing options and get investors interested in your offerings.
This process should start with you setting out your business’s foundations, explaining how you see it progressing and the steps you will take to help it grow and evolve.
This is a very important part of developing a business idea and strategy as it gives you the time to really evaluate what you need to do to succeed. Business plans are a great way for you to gain some clarity and to keep you and your business on the right pathway.
#2. Invest in your Business
A lot of entrepreneurs have trouble with this element of starting up a business or keeping their businesses cash flow neutral or in the positive. You should be ready to invest in your photography business by any means; this can be paid for by savings, loans, or start-up funds.
Also, work on your craft. Practice makes perfect, so invest time with the equipment you have and understand how to get the most out of them. Practice editing efficiently to be faster at delivering projects as well.
Learn your craft because most clients will know if you have learned photography from how you talk and even how you hold your camera: www.photo-seminars.com. It’s not just about getting the latest and most expensive camera for success. The client wants to get most of their time because you’re getting paid on an hourly basis in most cases.
#3. Develop and Define your Services
Along with your business plan, you should develop and define your pricing structure. This will help you to project your cash flow and to secure more funding. Alongside the monetary benefits of developing your services, you can also create niche offerings and give your customers ideas of what they might want.
#4. Create a Pricing Structure
This is considered one of the hardest jobs for a photographer to do, figuring out the worth of their time. It is important to remember that- for every hour you spend shooting, you are likely to spend three hours editing it.
It would be best to remember all of the other elements that go into producing the finished pictures. It would also be best to have a client management software for items such as contracts, invoices, and questionnaires.
#5. Co-create with other Business
The best way to grow your business is to co-create and collaborate with other similar businesses or venues. As a photographer, if you became affiliated with a wedding venue, naturally, you could secure a lot more work.
This can work with many businesses, venues, or events companies. This method for growth is a very popular one and can help you evolve in the photography world very quickly.
#6. Engage with your audience
Engaging with the correct audience can come in the form of marketing expenditure, online advertisements, or being present at trade fairs, wedding fairs, and other photographer led events.
Your presence alone can be the determining factor of customer engagement levels. Basically, any way that you can showcase your offerings or talents will enhance your audience’s engagement and spending behaviors.
#7. Create a strong Social Media presence
Due to the visual focus of photography, social media presence is a very important aspect of growth. Many people now revert to social media to help them decide upon photographers or to see their previous works.
Creating an interesting online presence is a worthy activity that can result in a lot of engagement and growth. Find a way to use many platforms, such as Instagram and TikTok, to help you find potential clients much easier.
#8. Secure Start-up Funds
Not a lot of people are really aware of the amount of money in government loans or start-up funding they could be entitled to. Getting access to these funds could be the difference between being a photographer for fun to owning a photography business. It is vital that you explore this route to help you and your business grow steadily.
#9. Keep it Professional
Whereas before, you may have been capturing photographs for friends and family, as a business, you must be professional. There will be deadlines for photographs to be edited and returned to clients, strict timings that must be adhered to, and on-site locations that you could have to travel to.
Keeping your business professional will usually result in good reviews being left and more work being secured off the back of this. You want to under-promise and overdeliver.
#10. Invest in your Website
As a visual-based company, your website must be professional and interesting. If you can develop your site to capture the essence of your business, showcase your previous works and personal projects, it will get a good review.
While this may be a big overhead, the investment and its outcomes far outweigh the initial price tag. Of course, do not over-invest in this element- but, to enhance your chances of growth, your website should be up and running smoothly.
Growing your photography business can is possible if you follow these ten steps, along with others. The main focus for growth is gaining investment and then investing in your business through marketing and kit. This will allow you to engage with a wider audience and their needs.
Use these tips to get clients, retain them, and have them refer others to you.