Do you have a business that you think could set you apart from others? Are you struggling to drive traffic to your blog? Fret not, you are the not the only one. Did you know that there are about 250 million blogs on the internet? And only a small chunk of it attracts a significant readership.
Increasing traffic is on the mind of every marketer or business owner, whether they are seasoned or just starting. But when you think about it, a lot has changed regarding traffic. To keep up with the trends, blog owners always need to be on their toes. But let’s start with a question that’s in the mind of everyone: why blog?
It’s easy to create a blog, hit publish on your posts but not easy to make people read it. But don’t be disheartened because of the struggle because, in the end, it’s all worth it. The question here is, how?
Your blog has the potential to increase your viewers dramatically. According to Hubspot, businesses that regularly use a blog attract 55% more traffic than those who do not use the medium. So, if you have a carefully curated blog, you can end up getting a huge amount of traffic on your website. And more traffic on your site means more revenue.
If you have ever wondered how you can increase traffic using blogs or if you want reliable search traffic but don’t know where to begin, read these tips that will enable you to put your blog on the map. Let’s begin!
#1. Get the Design Basics Right (UI/UX)
First things first, if your blog is not attractive enough, people will get tired of it real soon, so it’s essential to get the design basics right. It does not have to be over the top, but it needs to have something that sets it apart from other blogs online. This can be done using content chunking, appealing images, and page speed.
Moreover, if you started blogging in the early days, chances are, your blog is not optimized for mobile phones. With mobile phones being the medium of choice for the most audience these days, you need to have a responsive design.
#2. Identify the Target Audience
Your blog is all about your audience – those you choose to share your content with. So, if you want to increase your traffic, you will have to take out some time and identify your target audience. Blogging at its core, is all about your audience and their problems.
This is why it is important to choose your niche and try to solve their specific problems instead of just putting your blog out there, ready to be read by anyone, and talking about random things.
#3. Keyword Research
Writing good content is one thing, finding someone who would want to read that good content is another. It’s pretty easy to sit down and jot down blogs about topics no one is particularly interested in.
Similarly, if you write articles about things people love to read, but you use keywords that no one is interested in. In such a scenario, you should make a keyword research tool your best friend and discover which keywords rank on search engines.
When you talk about finding the right SEO tool, it’s crucial to mention SEMrush. SEMrush makes SEO more manageable for those who have no idea about it. It’s an all-in-one digital marketing program that helps you identify keywords that can be valuable for your campaign. For example, if you are offering internet services, possible keywords could be coaxial cable or Best Internet Service Providers. Similarly, you can use other premium tools like AHREFs or free ones like Ubersuggest.
#4. Create Rich Content
A boost in traffic on your blog starts with creating a solid content strategy. With over 250 million blogs online, you must target your niche audience strategically and find the right writer to increase the traffic. For great content, you need to hire someone who is not just knowledgeable but also passionate about their work.
Find someone who writes posts from the heart, even if it is you, and make sure they put the hours to create good content. If your content is rich in detail, it helps to build rapport with the readers, and they may want to come back to the blog.
Focus on Long-form Content
A study has shown that long-form content performs much better than thin posts. It refers to posts that have a higher word count and go into in-depth analysis of a particular topic. They are better than small posts because naturally, they are more keyword-rich, and they are most likely to answer the questions of your reader and solve their problems. As a result, these posts are more likely to be shared on social media with positive implications for web traffic.
#5. Use the Power of Visuals
Why are visuals important for your blog? They help the reader get a sense of what your topic is about, and they show up with your post whenever and wherever it is shared. If the picture that is accompanying the post is dull, it will generate fewer clicks and hence less traffic on your website.
Moreover, images, just like your content, can be optimized to help your content rank better on the search results. You can do this by adding an appropriate file name with the keyword and help search engines gain a better understanding of your post.
#6. Optimize your Blog with SEO
At the heart of getting a lot of traffic to your blog is great Search Engine Optimization (SEO) practices. Getting your SEO practices right is one of the best things you can do to your blog. The optimization you focus on today will reap and drive traffic in the coming months.
#7. Leverage Social Media
Even the most seasoned bloggers sometimes forget the power of social media because they are caught between writing new blogs and marketing the previous ones. You hardly post the blog to social sites once, and then it disappears to obscure corners of your website for the rest of the time.
You don’t necessarily have to post one blog one time only, maintain a sheet of re-marketing. When you think a blog has run its course of visibility, re-post it on social media platforms after some time again or interlink it with your current articles.
Leverage the Right Social Media Platforms
Most bloggers are using all platforms to push out their content, which is wrong. If you are talking about skill-building and job opportunities, LinkedIn works the best for you, if you are more into pictures and food, Pinterest may work the best for you. Similarly, Facebook and Instagram work best for clothing, accessories, fashion, and lifestyle.
#8. Link to Other Reputable Sites
To put it in simple words, there are two main ingredients to ensure your blog is in the searches. One, to create rich content and second, to add a lot of backlinks to reputable sites. Getting backlinks is no walk in the park, though; you need to reach out to other bloggers and website owners and request them to include your link in their posts.
This is where your networking and communication skills come in. If you are promoting the content of other bloggers, they will not hesitate to promote yours. It is often a time-consuming affair, but let me tell you; it’s worth it.
#9. Build an Email Network
Attracting the visitor one time will not do the job, however, if you are successful in capturing their email address, it can help you in the long run. This will allow you to send your newsletter and new blog posts to your visitors resulting in repeated traffic and shares.
However, getting the email address is not an easy task, and you must look for a strategy that the reader cannot resist. You can do it by adding a simple call-to-action button and encourage people to join your email network. But don’t forget to list down various benefits of joining the signing up to motivate the visitor.
#10. Guest Posting
The internet is all about connecting with like-minded individuals. It also goes for blogs, so as you are trying to connect with people who share the same interests as you, find opportunities to guest post on other blogs and reach a wider audience. You can start by simply searching websites that match your niche and allow guest posts.
When you post a guest post on another blog and link it to your own blog, you are inviting that blog’s traffic to come and see yours as well. Writing for blogs that are in a relevant market niche, increases traffic and chances of conversion.
With a huge number of blogs on the internet vying to get their target audience’s attention, it’s not easy to enjoy constant engagement and traffic. If you want your blog to get more traffic and engagement, follow the tips we have mentioned above.
However, it is important to know that a significant boost in traffic needs not only skills but persistence and patience as well. You will have to continually follow the strategies to start reaping benefits from your blog.
We hope you enjoyed the post, if you have any thoughts on how to increase traffic through a blog, don’t forget to share. Cheers!
About the Author!
Shoaib provides ghostwriting and copywriting services. His educational background in the technical field and business studies helps him in tackling topics ranging from career and business productivity to web development and digital marketing. He occasionally writes articles for Shireen Inc.