How to Tell Your Brand’s Story Through Visual Design

A brand in today’s saturated environment needs to have a narrative as a way of connecting with the consumers, or obtaining a competitive advantage. It is for this reason that the selected visual design assumes such an important role in supplying this narrative.

Every figure starting from logos to color, and fonts in the overall perception of a logo is taken into consideration.

Good imagery thus is visually arresting while enhancing your identity further to enable your audience to understand your brand’s essence, and reasons for existing.

If every single piece of the design is chosen purposefully, it is possible to construct a coherent and touching narrative that would appeal to the target audience.

This article reveals how best to utilize visual design to communicate the story of the brand and to leave consumers with an instant impression by making the brand appealing to the eye.

Understanding Your Brand’s Identity

The first aspect in going about telling the brand’s story through visual design is to consider your brand identity.

This includes the focus on understanding your brand’s goals and purposes, as well as the customers you are aiming to target.

Your mission lays the groundwork for what your brand is supposed to achieve, your values show what your brand is all about, and your target audience gives you an insight into whom you are addressing.

By enumerating these properties, a design strategy is established that forms the basis from which all other design actions occur.

The logo, color scheme, font, icons, and other graphical elements should convey the message of your brand.

For instance, if the brand theme is that the company supports innovation and creative work, the design should be saturated with modern and powerful motifs.

Brand identification also helps to develop stability, which is an important factor that strengthens awareness and, consequently, trust among consumers.

Hence, brand identity can be understood as the main indicator that not only dictates the choice of visual images but also leads to the creation of a powerful and consistent brand narrative that an audience is likely to embrace making your brand memorable and impactful.

Crafting a Memorable Logo

Branding starts with designing a logo that will act as the face of the brand; thus, getting the logo correct is critical.

A successful logo should be able to capture the special characteristics of the brand it represents should be easily recognizable and should contain no more than two or three elements.

In designing a logo, some of the most important aspects to look at are shape, color, and even the kind of font to be used.

The shape should be unique and memorable, though simple, whereas the colors should be suggestive of your brand spirit and character.

And regarding the typography, it has to be harmonic with the overall design and support readability.

Incorporating banner elements properly can help in coming up with the best logo that can have the ability to stand out and also at the same time convey the intensive message of your brand.

A good logo will be easily imprinted in the minds of the target market for a long time which will enable one to easily relate to your brand.

Choosing the Right Color Palette

Colors produce feelings and can dramatically affect the attitude towards your brand. The selection of the right colors depends on the company’s values and the message that you want to convey to your audience.

All the shades have their psychological effect; thus, such shade as blue forms trust and professionalism, whereas the red one impresses with passion and excitement.

Thus, by knowing these associations, an interpersonal communicator can choose colors that will facilitate supporting the intended message.

One has to consider the relation between colors within the same palette to preserve harmony. The appropriate color scheme always contributes significantly to the aesthetic value of your brand images while at the same time contributing to developing an emotional bond with the audience.

To build brand awareness and make your brand pop up easily and be easily recognizable, the color you use in your brand should be maintained all through the branding process by being used in all the branding materials.

Namely, to put the color more precisely, the choice of colors that will show in your site and project will contribute to the kind of story you wish to articulate to the viewers about the personality of your brand.

Utilizing Typography Effectively

Typography goes beyond selecting a font as it is the art of giving a form to the idea and giving voice to the audience.

Proper type selection for any text contributes to easier reading, understanding the mood, and giving character to the brand.

A proper choice of font style, size, and line spacing makes it possible to design the content to look good and impress the readers.

For instance, a color like red is glamorous but blue gives a cool and conservative feeling while green gives a natural and eco-friendly feeling.

The size of the font determines the hierarchy and legibility to facilitate the flow of the viewer’s attention towards the main details.

Kerning and leading are parts of spacing because the text has to be not only comprehensible but also aesthetic.

The use of appropriate typography in all branded and promotional materials assists in ensuring that consistency of the brand is created and people are easily able to identify with it.

Thus, it could be summarized that effective typography is not just about beauty but is something that has a higher significance in relaying your brand’s message as well as the underlying values that make an impactful and lasting first impression on the target audience.

Incorporating Imagery and Graphics

Images and graphics are chief vehicles that can be used in conveying information, illustrating the values of the brand, presenting products, and bringing about certain emotional reactions.

When conveying messages through the internet, high-quality pictures and images that will capture the attention of your niche market go a long way in improving on your brand’s readability.

For instance, a lifestyle products brand could appeal to the emotions of excitement or glamour to appeal to the target population while a technology-oriented brand could use a realistic and professional outlook to appeal to the intellect of the intended consumers.

Before proceeding to create visual elements, it is necessary to decide whether all the aforementioned elements will resemble one another and whether their themes will be unified.

This means the same tone of the skin, a similar set of clothes, avoiding unpleasant contrasts between the color of hair, skin, and eyes or clothing, the same intensity of the illumination, and the same style of shooting.

It assists in strengthening the formation of a uniform brand image and guarantees your target viewers a consistent message.

To sum up, a great choice of pictures and illustrations is one of the key elements affecting brand aesthetics and contributes to clarifying your narrative and values, making a lasting impact on your audience.

Consistency Across All Platforms

Consistent use of visuals across all the platforms being used is vital in making sure that your brand is easily identifiable, and people develop confidence in what you are offering.

This relates to consistency in color schemes, type of fonts used, and images on your site, profiles, and any marketing collaterals.

Sustained application of these elements ensures that the shared understanding of the brand is constantly being given vivid inputs, thus making it easier for the audience to identify with the brand.

The consistently impressive appearance not only ascertains the acknowledgment of the brand logo but also ensures the proper professionalism to the viewer at any moment during his cooperation with the company.

This aspect is vital in creating a strong and coherent branding narrative within the communications touchpoints with customers and thus makes your brand more distinctive and credible.

In this way, by having similar visions across all the platforms, you would be able to convey your brand’s ethos and its statements, creating a better harmony between your brand and the public.

Designing a Brand Logo for T-Shirts and Merchandise

Taking the brand image to wear like T-shirts and other related fashion accessories would create a high level of brand awareness, advocacy, and therefore brand loyalty among the masses to your brand.

As for a specific logo for the merchandise, let’s say a DTF logo on T-shirts, the possibility of its application on different materials and in various sizes should be taken into consideration.

Of course, the logo must still easily fit onto a tag, but it also must stay easily visible when placed on a garment.

Printing quality and design provide a perfect and clear visibility of the logo and for this reason, the clothing items sell the image well.

This aspect goes a long way in helping to foster a positive brand encounter because the consumer looks at a carefully designed garment and feels that the brand in question is the best.

Thus, the consistency of the DTF logo on T-shirts and other related items relays a powerful and effective message about the brand and creates a physical link between the brand and its customers.

The same does not only raise brand awareness but also enhances the level of customers’ loyalty and interest.

Conclusion

In communication, visual design is a valuable mechanism for creating a narrative of your brand.

Realizing your brand message, designing a catchy logo, selecting a proper set of colors, using typefaces correctly, applying images and graphics as well as keeping steady across different platforms, you construct an appealing visual story that reflects the key points of your brand at the level that influences consumers’ choice.

Adopt these principles of design effectively to make sure your brand is well-marked and effectively noticed. Begin polishing the visual aspect to charm your audience right now and bring your brand to a new level.

About the Author!

Amayah is a fashion designer and content writer with 5+ years in the game. She thrive on blending visual aesthetics with compelling narratives, creating unique pieces and stories. Always on the hunt for the next big idea, she love making her mark both in fashion and writing.