Stop Writing Sloppy Content – Here’s How to Write Google Approved Helpful Content

Every content creator dreams of ranking their website on top of the Google search engine. But, only the ones who keep themselves up to date with Google’s updates and SEO strategies are successful in doing so.

With every latest update, Google sends shockwaves across content and online business marketing. There are tons of big no-nos you should be acquainted with to stay away from them.

However, the “helpful content updates” rolled out in August 2022, December 2022, and September 2023 were named and resulted in seismic shifts.

How to Write Google Approved Helpful Content Image
Source: Made through Canva

It lets shivers down the spine of content creators and SEO specialists even during the holidays. However, chill out and take a deep breath as we’re going to help you cross this scary bridge and reach the destination of ranking the highest.

It’s okay to be concerned about your website’s traffic growth after these new changes in search engine. However, when you bring positive changes in your strategies to align your online business with Google’s latest updates, your website may secure a top position in the ranking systems.

You must be wondering what the recent release of this platform expects from content creators and SEO experts. Therefore, we did a detailed groundwork and compiled a list to brush away all your doubts and anxieties.

Considering and implementing these tips in your online business would help you rank highest on the search engines. So, without squandering away any other time, let’s get rolling!

1. Determine Your Core Audience

By pouring over the introduction of this guide, you must have realized that these latest updates revolve around people. Hence, beyond everything, you should first determine your core audience, as this info would serve as the building block.

When you would know who your actual visitors and customers are, the next step to create what is best for them becomes convenient. The primary method is investigating who visits your website or buys your product and service.

How old are they, what gender do they belong to, and what are their demographic locations? What are their interests and professions? Do the majority of the visitors live an academic life or a professional?

Take the help of various tools to learn about answers and perform customer surveys. A customer survey is an effective method for market research to gather clients’ feedback or, more specifically, to gauge customers’ satisfaction and measure engagement.

Here are a couple of other ways to determine who your target audience is:

  • Use social media to find and learn about your visitors
  • Browse discussion forums of your niche
  • Search questions and answers on Quora
  • Observe at your competitors within the market
  • Read comments posted below your competitors’ posts
  • Engage with commenters of your blog
  • Consider collected data and statistics
  • Read and Answer on Quora

Other than above mentioned methods, there is Google Analytics that can help you find your audience once you set things right.

Google Analytic Snapshot
Source: Snapshot from Google Analytics

2. Consider The E-E-A-T Guidelines

Several top creators know the concept of E-A-T: expertise, authoritativeness, and trustworthiness, and these three factors are used for evaluation purposes by ranking systems.

E-A-T has gained an extra E of an experience for an improvised assessment and results i.e. E-E-A-T. For example, if you promote a product, do you use it, or did you use it in the past? Or, if you’re writing about a specific place, did you visit that location?

In various situations, the audience prefers to read the work of someone with first-hand life experience. Some critically essential subjects require quality information and an approach from a consummate individual.

So, if you have expertise in a particular topic, share it with the world in your best words and get ranked on the engines.

3. Saying No To AI Writing Tools?

One of the prominent trends in the content creation and SEO industry is the rise of AI writing tools. We have seen those writing tools in action, and they can be bizarre!

They generate blogs and articles that appear similar to the human’s written ones, however sometimes the content doesn’t make any sense and often has inaccuracy.

The users of those AI writing tools claim that all one needs to do is edit to give it a polishing effect. Here is a catch, what these AI tools create contradicts what these update policies want to promote, i.e. your unique ideas.

However, these tools aren’t experts, and they can’t come up with their ideas. AI writing bots rehash what already has been surviving or thriving on the internet.

Using these tools might be a time saver, but you would grapple with ranking higher on the search engines – and might lend a penalty for using auto-generated content.

If you have already posted AI-generated blogs on your website, maybe now is the time to edit them to get your blog out there.

Now, with the increasing use of ChatGPT, many people are getting things done by having a conversation with the AI bot. A number of SEOs and content writers are in debate about ChatGPT.

They have been wondering if it can replace them permanently. And there are a couple of outcomes of it. A lot of them believe that this might not be true as it is just a bot that is collecting data from online sources for your query without any human-oriented original ideas.

We checked it and it can be quite good for the beginners, but it is definitely not the expert that is going to replace any profession for now.

Source image

4. Eliminate Misleading Answers From Your Site

An average of 30% of bloggers report success, while 38% is well above the benchmark. So, if you also want to include yourself in that 30%, eliminate misleading answers from your site.

Imagine searching for an answer to a complex query, and your glance captures a title that claims to derive the solution. But a wave of helpless anger simmers when you notice it is an inaccurate answer.

Do you want your readers to crackle with similar anger and experience the above scenario? If not, keep your nose to the grindstone and get the correct and authentic answers that satisfy the readers.

So, if the title of your blog claims to have the latest tips and tricks about CV writing service or anything else, ensure that you familiarize them with rare yet valuable information. In such case, the advice you share shouldn’t be an open secret or known fact.

And if some posts rely on no-answer or misleading ones, remove them. You might get visitors by making a false claim on your title or snippet, but to turn them into loyal readers, you must provide truthful and correct information.

5. Stick To Providing Value To Your Readers

Whenever you present a report, stick to the facts. Add more value to your content by answering unanswered questions within your niche that are trending on search engines. Add value to your work by stopping parroting what is already there on the internet.

Instead, even when presenting complex and known information, serve it compellingly on the reader’s plates. Share an informative story focused on facts with a dash of creative spark by following an effective content markting strategy.

Besides this, be the first to cover the breaking news, recent updates, and the latest trends in your industry. Encourage the audience to participate and share their opinions and suggestions.

Your replies to their comments would also make them feel more valuable, motivating them to spend more time on your website, hence helping to rank higher.

How To Provide Value To The Readers?

  • Stick to the facts and statistics
  • Provide solutions for trending problems within niche
  • Stop parroting other’s work
  • Serve previously existing information in engaging manner
  • Add creative spark to your writings
  • Cover the latest updates and trends of your industry
  • Engage with the readers in the comments section

6. Avoid Hiding Low-Quality Pages

90.63% of content gets no traffic from Google
Image Source!

Do you know according to Ahrefs, 90.63% of content gets no traffic from Google? Take this tip seriously if you want to be in the other 9.37%.

Several bloggers started hiding low-quality pages to mitigate the aftermath of Google’s latest change. They isolated their average or flawed pages into sub-categories, sub-domains, or even sub-folders.

If you are also categorizing your poor-quality pages into a sub-folder, stop it right away. The problem is what you’re doing will harm your website.

And if something will hurt your online business, why keep it? Take all those average and poor pages down, refurbish and post their new and updated versions to boost your chances of ranking high.

Make sure to not stuff keywords by creating content solely for search engines without any expertise and not for real humans. Help your readers with what you are expert in, then create content related to that.

7. Reduce Obstructive Ads

Besides misleading answers and low-quality pages, one more thing can minimize the possibility of ranking high. We’re talking about obstructive advertisements.

As the algorithm heavily focuses on user experiences, multiple irrelevant ads will reduce the traffic on your website and might affect your Google visibility.

So, if you don’t want to get slapped by search engines, refrain from large-sized above-the-fold advertisements. Carefully include advertisements in your post to enhance the user experience.

8. Enhance Your User Experience

Top reasons visitors leave the website
Image Source!

About 88.5% of visitors leave the website due to slow loading, and 73.1% of spectators go due to non-responsive web pages. 61.5% of visitors exit the website due to lousy navigation quality. – Stats from Goodfirms

These stats prove that user experience is a weighty matter for a website’s success. Therefore, take necessary actions to provide maximum comfort to the users of any website is necessary. For this, work on the site’s UX design, user interface design, et cetera.

Until the Next Update

If you’re facing a major hit by the helpful content updates, it’s time to update your content and work on ‘people first’ content creation.

Hence, we shared some tips to help your content align with Google helpful updates. When you put these tips into action, the performance and quality of your website will elevate, and it will stay on top of the ranking systems.

About the Author!

Elma Davis is an SEO creative writer and a part-time certified CV writer. She has eight years of experience crafting engaging & helpful blogs for entrepreneurs, educators, nonprofits, tech companies, and the CV industry. She is passionate about sharing her skill set to benefit the readers. She is currently working with CV Writings to help this website grow with great quality content.

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