Today’s business world is heavily dependent on the internet to make progress and gain exposure. However, with the increased competition of millions of relevant sites with better strategies and Google’s strict policies, it can become hard to achieve satisfactory heights.
Let’s not lose hope yet, as there is a pool of opportunities and advances you might not have made use of. The internet is a vast place, and there are many things for you to do to reach your audience. Of course, patience is a must as this process can be time taking.
So let’s promptly get onto the tips and tricks you could use right now to take your blog away from the dark and in front of people’s eyes:
#1. Start at the Site
It’s best to always start at home. Perceive your website’s weaknesses and try to achieve the best practices. Your site is your treasure, and there is a lot you can do with it to promote your presence. However, if you run an independent blog without a site, you should create one as you have more chances of gathering exposure there.
So first things first, you’ll need to start by reducing your site’s load and make it speedy. Make it user friendly with engaging layout, clear navigation, mobile-friendliness, speed increasing ad-ons, and other tools. And if the blog is at the question, its best to first reassess your content for its appeal.
If you don’t already, put in place a regular content updating regime that produces high quality and crave-worthy content. Insist on the quality with every piece and add in attractive aspects like infographics, video, images, audio, and more.
#2. Heavily Embed Social Media
Social media is the most prominent content promoter of all. Different social podiums provide huge platforms for both audiences and bloggers. There is a lot you can do to sponsor your blog and get exposure on social media.
Place social media handles in your site, under every article so that they’re easy for readers to share and save. Create and use social accounts on Facebook or Instagram to post blogs. You can also advertise your blog using the same platforms. Promote content on social using trends and different hashtags to keep the audience engaged.
#3. Search Engine Optimize It
You don’t want your website only to be liked by people, but you need to make it search engine friendly as well. For this purpose, you need to use search engine best practices and get Google on your side. Again there are many ways to do this, but the simplest method is to place relevant keywords and phrases into your blog content.
Your content will remain off the charts if there aren’t any keywords in it that could target your audience. For this, you simply need to find out the keywords that best suit your content and readers’ needs by either using a tool or hiring a professional to do so. You can also place links of Google-favored sites or link your own pages into your blogs and increase site relevancy.
#4. Network, Network, Network
Business and powerful bloggers would not have been where they are without networking their way through the internet. And networking isn’t hard; you just need to start small and offer something for exposure in return. It’s a humble little thing where both parties get satisfied. You can start from social media where you can have personal communications with bloggers and influencers.
Reach out by leaving encouraging comments or personalized messages. Guest blogging is also a powerful tool that is dominating the internet world. Professionals can guest post in other blogs for you, and you get to spread your link on high DA credited sites to make an influence. Other than that, you can attend seminars or networking events, collaborate for occasions, and join social media groups.