Magento VS. Salesforce Commerce Cloud
Is Magento or Salesforce Cloud better? This question has sparked a significant debate among Magento and Salesforce developers and merchants. However, in a broader sense, both eCommerce systems are among the most popular cloud-based eCommerce platforms, boosting powerful and cutting-edge capabilities.
While Magento Commerce Cloud is the brainchild of Adobe Solutions, Salesforce Commerce Cloud is Salesforce’s most recent and creative development, providing merchants and users with a highly optimized eCommerce experience.
The only way to solve the confusion over which cloud-based eCommerce platform is preferable for running a full-fledged eCommerce platform is to compare Magento commerce cloud with Salesforce commerce cloud on various factors and features.
Let’s take a closer look at these two from every angle, beginning with a knowledge of what they have to offer:
In addition to Open Source and Commerce Cloud, Magento Commerce is another Magento edition. Magento Open Source is entirely free to use and customize, whereas Magento Commerce is not.
Based on your annual income, Commerce Cloud saves you a significant amount of money on ownership costs. Magento Commerce and Open Source both have a lot of the same capabilities. Still, the Commerce edition has a lot more, such as B2B features, Order Management, Page Builder, etc.
Meanwhile, Salesforce Commerce Cloud is a cloud-based SaaS (Software as a Service) eCommerce solution that helps store owners establish and optimize their online businesses with high scalability, out-of-the-box features, and functionality. Salesforce Commerce Cloud is one of the most effective alternatives for retailers looking for built-in B2C capability. Still, to speed up wholesale business, it has introduced B2B Commerce Cloud.
In the confusion of which one to choose over each other, there are high chances that many people forget about the importance of design. So, it’s important to come across the principles of design theory that should be considered.
Now, again coming back to the comparison of Magento and Salesforce Cloud, let’s go ahead with understanding the Magento vs Salesforce Commerce Cloud, look at the following parts to learn more about each platform and make an informed selection.
We understand how tough it might be to choose between two revolutionary technologies. So, here are some characteristics and advantages to consider while selecting the best eCommerce platform for your company.
Magento has the following features
#1. Magento Business Intelligence
It is a data management and analytics platform that is hosted in the cloud. Magento Business Intelligence allows you to combine and manage your data sources, model your data, produce charts and reports, and maintain a single source of truth with ease.
#2. Product recommendations
When gets to offer AI-fuelled product recommendations based on the different criteria like searches, product features and trends. Using Magento one gets to offer digital merchandising to their shoppers.
#3. Inventory management
Merchants get to manage orders and inventories along with the unlimited brands, shops, sites and warehouses. The Adobe Commerce Inventory helps in experiencing smooth and hassle-free cross-channel for merchants.
Also, merchants get complete inventory management control at a global level. Algorithms like sourcing and smooth fulfilment options help in determining the nearest locations for the order fulfilment.
#4. Content-type support
All content kinds are supported, allowing for more engaging experiences. Text, photos, video, sliders, promotional banners, and more are backed by our content management tool in customizable page layouts. Magento also has many extensions to help you optimize content, such as Magento 2 auto related products.
#5. Content management
Automate your content management and publication processes. You can schedule, preview, and publish content changes at any point in the future using the Page Builder.
Salesforce Commerce Cloud has the following features
Salesforce Commerce Cloud sets itself apart from Magento by focusing on making the sales process as simple as possible. It’s quick and secure, and it comes with all the tools you’ll need to market and sell your products.
#1. Einstein, AI for Commerce
Salesforce’s proprietary AI recommender system, not Albert’s. This technology is embedded right into Salesforce and helps personalize the purchasing experience through machine learning.
It’s worth noting that each Salesforce Cloud has its own AI system that’s different from the others. This limits the analysis and insights that could be gained if more data were available.
#2. Software as a Service (SaaS) Platform
Salesforce Commerce Cloud is built on a Software as a Service (SaaS) platform, a critical component of cloud computing solutions. This ensures that your online and offline activities have constant access to real-time data.
As a result, the sales management process is successful. This distinguishes Salesforce Commerce Cloud from Magento, which is a Platform as a Service (PaaS).
#3. Deliver Improved Digital Commerce to Shoppers
Get fewer abandoned carts with payment acceleration, checkout flows that are optimized and saved carts. Even when your customers are on go offer them a range of top-notch mobile capabilities like one click to payment and attractive mobile UX. In fact, the customer care agents get to check the status of orders in real-time.
#4. B2B Commerce for no more Complexities
Give your customers an easy shopping experience with features like contract pricing, instant reorders, personalized catalogues and more. While avoiding manual tasks for your sales teams with access to real-time data customers.
#5. Easy Shopping & Shipping with Order Management
Simple drag and drop options for payment, invoices and fulfilment of orders. Moreover, simplify the management of difficult orders by split fulfilment for various locations while allowing customers to have personalized cancellations.
#6. Merchandising and Catalog Management
Salesforce excels in this area, which is one of the reasons it is so popular, particularly among fashion companies. Advanced promotions, which may be applied at any stage of the process, task scheduling, which allows products to be queued ahead of time, and complicated products, such as subscriptions, bundles, or grouped products, are supported by the platform.
#7. Personalized Online Purchasing Experience
Salesforce Commerce Cloud analysis consumer behaviour on the site and uses analytics to create personalized shopping experiences for its customers. This makes it easier to manage material that appeals to a particular customer.
Salesforce, unlike Magento, enhances the in-store shopping experience. It can be used by retail associates to show products to clients via various mobile apps. Salesforce Commerce Cloud received a 4.4 rating from Gartner for its ability to comprehend demands, compared to 4.2 for Magento.
As previously said, each of them has its own set of features, yet they both fall short of meeting essential retailer requirements.
Magento and Salesforce Commerce Cloud platform’s restrictions
Here is a quick rundown of a few of the Magento and Salesforce Commerce Cloud platform’s restrictions.
- Launching a website takes a long time.
- The high ownership costs
- A complex structure and architecture need the use of a Magento expert that is both skilled and strong.
Salesforce Commerce Cloud:
- Customization options are limited.
- In comparison to Magento, it has a smaller developer and partner community.
- 3rd-party integrations are limited.
Let’s go into the crucial subject of which platform to choose based on the features:
Which Platform Is Best For You?: Magento or Salesforce Commerce Cloud
Magento Commerce is a powerful open-source platform that can be customized to meet the demands of both B2B and B2C enterprises, with full access to its extension marketplace.
Salesforce Commerce is an all-in-one solution that combines eCommerce, offline retail operations, and order management. This software-as-a-service (SaaS) strategy is ideal for brick-and-click businesses or those who run both physical and virtual stores.
On the other hand, Salesforce is considerably more focused on the B2C side of things, leaving many B2B online suppliers wanting more from this platform.
Let’s use the knowledge you have learned about Magento vs Salesforce Commerce Cloud to assist you in making a decision. Asking yourself a few questions is the first step towards making this decision.
Is our online store in good operating order? Will the layout appeal to the customers? Is the e-commerce site simple to navigate?
So, if you answered “Yes” to all of these questions, you’re ready to start. You can now improve your business by cultivating a solid relationship with your customers. Salesforce Commerce Cloud is valid for this. Salesforce can also help if your company has a steady stream of revenue.
If you answered no to any of the above questions, a Magento eCommerce Platform is the correct choice for you. It will help you optimize your website with appealing layouts, style upgrades, manageable Content Management Systems, and SEO because it is straightforward to use.
Salesforce has always struggled with content management. Historically, it lacked built-in functionality for organizing and managing content-rich pages; thus, store owners who required these features had to rely on extensions.
Because the company recognizes the need for content management features, they recently announced a page building tool comparable to Magento’s. The Salesforce content management system is currently in development.
Another thing to think about while building your eCommerce website is its capacity to mirror the image of your brand and organization. It is a critical factor in attracting and retaining clients; you can learn more about the importance of design here.
You may create fascinating and solid designs with the help of Magento experts, which will increase your lead generation ability. Furthermore, Magento’s developer marketplace offers a significantly more significant number of extensions and themes than Salesforce’s, which can be explained by the latter’s smaller development community.
On average, Magento Commerce extensions and designs cost less than Salesforce extensions and strategies due to a higher extension competition.
There is no right or incorrect eCommerce solution. The platform you choose depends on your budget and financial constraints, your sector, your business’s details, and your goals and priorities. Both have many features and benefits, so it’s up to you to select which one to go with.
The main difference between Salesforce Cloud and Magento Commerce is how they are hosted, determining the number of available customization options. Magento is your best option if you want to grow and extend your business while also experimenting with the solutions you use.
You should run your website using Salesforce if you are comfortable with the out-of-the-box functionality and value stability and security.
About the Author!
Vishal Lakhani: CEO and Magento Solution Specialist at Rock Technolabs with over 10+ years of experience in eCommerce. Apart from blogging and playing with Magento, he loves to read, travel, and learn new technologies that help make the development process easier and more appealing to our clients.