Marketing for a Fintech startup is essential. While building and designing a great product is a significant step towards revolutionizing an industry, using the right marketing techniques is vital. It is the only way to ensure you venture into the market seamlessly and run a successful business despite cut-throat competition. Today, there are emerging technologies and solutions that meet the unique needs and expectations of clients. As such, it is crucial to employ the right tips, especially if you are marketing on a budget.
Tip #1. Optimize for Mobile
As a Fintech startup, you need to optimize your website for mobile to market efficiently on a budget. According to a recent study, many people across the globe own phones and spend more than three hours on their phones daily. This gives you the right platform to market your products and services more efficiently. Therefore, you need to have a good website with great graphics and is easy to navigate on. With a website that loads faster, you can be sure of top Google ranking and increased brand visibility.
Tip #2. Use Social Media
Social media is powerful and it is growing big every day. Designing a marketing plan for your social media is something not to ignore. You need to create the best social media presence that sells your products and services. Therefore, identify the best and most ideal social media platform to use. With a large number of the target audience that you can tap on social media, it is easy to focus on ideas that work best for your clients.
What’s more, you can get the best Fintech banking solutions on platforms such as LinkedIn. This gives you more ideas on how to market and reach learned and younger audiences that are looking for ways to automate their finances. As a Fintech company, you have an added advantage of defining an audience that can utilize your services over a long haul. If you cannot manage to run your social media pages, have someone else who understands your business to do it for you.
Tip #3. Build your Authority with Content
Content is crucial in designing your marketing campaign on a budget. Today, most people prefer to utilize financial products and services that help to handle their finances well. To get the best results, you need to create content that targets SEO with the right keywords. This will address your audience, boost your website ranking and brand visibility. Such content will boost your success and market your products better even if you are dealing with FinTech remittance services.
Tip #4. Engage with Clients
One of the best and long term marketing on a budget strategy you can explore is engaging with your clients. You need to use available communication platforms including social media and email to send messages to clients. Calling them regularly to appreciate their loyalty is ideal. When you engage clients, you also get honest feedback on your products and services. This will help you to sell your products and services in a way that addresses their needs best. Whatsmore, you will have an idea on how you can efficiently market your Fintech services, your company and encourage clients to continue using your services.
Tip #5. Videos
Videos are effective in marketing on a budget. Creating enticing and quality videos is also easy bearing in mind that there are exceptional apps and video creation tools that match Fintech banking solutions. In this case, you can design videos to post on your social media platforms, engage in daily marketing and advertisement and enjoy huge bucks. Keep in mind that the rate of conversion when using videos is high. The beauty of using videos is that it is cheap to create quality videos on apps such as TikTok. Therefore, you spend less and reap huge benefits on marketing videos.
Tip #6. Embrace Bold Advertising
Fintech marketing branding is always an incredible strategy to explore. If you are looking for a place to begin your marketing plan, you need to work on your brand. Clients will easily interact with your brand is you build the best identity, work on a perfect advertising and marketing plan and offer the best content. It is a social strategy that can be utilized efficiently on mobile-based platforms. However, if you are operating a major startup, why not use your website and social media platforms to go bold on your marketing branding strategy.
Remember, with Fintech digital payments, you can be more specific with your demographics, culture and company goals. For instance, if you are targeting younger people, bold branding is effective. You can communicate powerful, strong and impose the kind of feeling you want to pass to your clients. Use a huge colour splash when branding for enhanced visibility.
Most importantly, use creative ideas, keep every detail fresh and memorable to keep your clients engaged. The rule of thumb is to create a memorable and alluring brand identity. Work on a branding strategy early enough and ensure consistency all through your marketing campaign. This will give your Fintech Company the right identity it needs to deliver the best Fintech digital payments and solutions to your clients. In this regard, focus on image style, colour and key message keeping every detail consistent, fresh and professional. This will save you money while ensuring that you meet your marketing goals.
Tip #7. Over-deliver
Clients love to be served well, enjoy quality and seamless financial services. From time to time, you need to over-deliver, meet and surpass their expectations. Many successful companies such as the Southwest could market on affordable and effective strategies such as over-delivering. Your Fintech company can enjoy the best free PR through different acts of kindness. With social media platforms and its power, a small act of kindness can earn your company the best reputation that will leave a lasting impression in the minds of the target audience.
In this case, focus more on strategies such as excellent and superior customer service. Over-deliver products and services, do a good job and reap the benefits. You do not have to spend a dime on over-delivering. You only need to focus on what your clients need and to extend a gesture to the right clients. Look for meaningful ways that your clients will appreciate. For instance, send small thank you notes, give gifts on birthdays and reward loyal clients.
Over-delivering has a way of building the best solid reputation with your clients. Most importantly, it allows you to create more awareness on the existence of your FinTech payment solutions, focus on your culture and employ a client-centric approach in your service delivery.
Over-delivering is an effective and powerful digital strategy. Focus on positivity and make solid conversations. Going above and beyond your normal call of duty helps you to take your business to a whole new level.
Tip #8. Make Smart Decisions on your Marketing Campaign
Marketing on a budget requires that you make informed and smart decisions at all times. As you design your ad campaign for Fintech digital solutions, you need to be smart. Remember, the whole idea of digital payments should not be tailored to the majority alone but also the minority. Decide on the most effective and reliable channel of communication to use. Is it Google, Facebook Ads, YouTube, Instagram or television channels to run your ads?
With the power of social media, it is affordable to set up ads on Google and social media platforms. Identify your demographics, keywords, interests, images and design a call to action especially when you want to build a solid reputation and brand identity. As such, compare platforms that can give you the best results and settle for one with more potential.
Tip #9. Use Brand Influencers
Brand influencers help you to market efficiently on a budget. From product placement, sponsored reviews, social media mentions to the running of contents on influencer blogs, you can achieve the best marketing results for your Fintech startup or established business. You can build the best digital authority by asking the right influencers to post on your blog, provide content, quote them and host joint events with them. Such can be posted on social media platforms, podcast and webinars to address even far-reaching clients as your market the best Fintech digital solutions.
Without a doubt, influencers are powerful and are a great marketing force for any Fintech business. However, you need to use the right resources and right influencers to make the most of influencers when marketing on a budget.
Tip #10. Create Quality Customer Experience
Regardless of the type of Fintech business, you are running, you need to create the best customer experience. This is even crucial for a Remittance FinTech company bearing in mind that you are dealing with a global clientele. In this case, you need to look at the best FinTech international payments solution or solutions that will meet and surpass the needs of clients across borders. Provide flexible and reliable solutions as you offer money transfer services. When clients are satisfied, they are bound to pass the message around.
Offering the best customer experience also compounds the growth of your Fintech, unlocks the best potential and offers room for growth. It allows you to achieve your profound marketing goals while offering the best ROI.
About the Author!
Nikunj Gundaniya, Product manager Digipay.guru, one of the leading Digital wallet solutions, which provides mobile finance application development services. He is a visionary leader whose flamboyant management style has given profitable results for the company. He believes in the mantra of giving 100% to his work.