What is it that Google reads? Why does Google crawler crawl a website? When a website is first launched, what key elements help determine its online ranking? Most websites are optimized for high-quality content, with a crucial focus on keywords and backlinks. Whereas some websites abruptly neglect the need for descriptive meta tags.
Meta Tags – The Groundbreaking SEO Element
To understand the purpose and impact of SEO, it is imperative to understand, however, very simply, the term meta tags. Meta tags are text snippets on a web page; descriptive, creative, and relevant text snippets that the crawlers crawl before determining its ranking. Meta tags typically do not appear on the web pages but are preferably embedded in the web page’s source code. Simply, meta tags or concise text snippets help search engines identify a website or web page.
Beginners may mistake tags they see on blog posts and websites as meta tags; however, the only difference is the tags’ location. Meta tags are only present in HTML, typically at the head of the page, and are visible to search engines and crawlers. Meta tags can only be seen in the backend of the webpages. Search engines like Google use meta to process information about a website, which is the kind of data that decodes important attributes and titles of the page.
Coding meta tags help both the search engine and searchers. The more relevant they are, the better search experience is offered because of the accurate display of information. In conclusion, they can potentially increase a website’s authority, improve search presence, and ultimately provide higher search rankings.
Meta Tags and their Impact on SEO
Meta tags help Search Engine Optimization extensively; however, not all meta tags help and impact search engines. Using wrong and irrelevant meta tags can bring quite a catastrophic and stuffed impact on a website. Therefore, it is imperative to research and identify which of the meta tags can help optimize search engine ranking and potentially positively impact. Whereas, the focus should also be on the outdated elements and meta attributes that can negatively impact on the overall SEO.
It is easy to access and understand the use of meta tags, by merely viewing how webpages are using meta tags and what meta tags are being used or ignored. It helps understand which of the meta tags are necessary and impactful for potential search engine ranking.
Meta tags optimize and highlight the most essential elements of a website’s content to make it discrete and competitive from other websites. With the search engines advancing, the focus is now on improving user experience and fulfilling search queries, so the proper use of meta tags is necessary. A concise display of information to a user can improve both their experience and the website’s ranking.
To summarize, meta tags can have diverse impacts on search engine optimization and ranking, such as:
- A website or web page’s title tag can improve or worsen search engine rankings.
- Google recommends descriptive and compelling tags on websites, which helps drive relevant searchers and fulfill search queries.
- Different types of meta tags can have differing impacts on search engine optimization.
- Meta descriptions are essentially valued due to their results; they serve as organic ad texts or snippets.
Identify Key Meta Tags – Uses, Relevancy, and Results
Meta tags typically have types, four of which are primary and demand understanding for careful implementation of meta tags. Some of the meta tags have now become outdated, hence no longer helping website ranks. Each meta tag has its own uses, relevancy, and offers different results. Some of the types of meta tags related to a webpage’s overall structure, help ensure the site is easy to use and navigate. While some of the meta tag types help search engines identify which of the pages are essential and which ones are not.
Meta tags must be identified due to frequent changes in search engines. Some tags are worth using to date, and some may outdate very soon. The right type of meta tag can potentially increase traffic and website authority by ensuring search engines know the information it provides.
Meta Keywords Attribute
Meta Keywords Attribute is a series of keywords relevant to a web page; however, they are not used in conventional web marketing and are deemed non-beneficial.
Search engines lessened these meta tags’ impact when marketers abruptly used irrelevant keywords to drive traffic to their websites. Keyword stuffing was done in an attempt to drive traffic from popular webpages. However, search engines advanced, and new updates were continually being made, eventually leading this type of meta tag to fail.
This meta tag tool is now devalued, and search engines no longer use meta keywords for ranking algorithms due to their easy misuse.
The title tag is the text that is displayed on the top of the browser. They are essentially the most essential meta tags due to their positive impact on search engine optimization. The relevancy, use, and the results derived from this type of meta tags make for the very reason it is deemed necessary by search engines. Title tags can be easily seen on the webpages on the top of the browser for organic search marketing and paid search marketing.
Title tags are useful due to both their visibility and purpose. Webpages can have a primary title for better user experience and serve the purpose of search engine optimization with simplified and relevant information.
Meta Description Attribute
Meta Description Attribute gives a brief introduction of a webpage, its relevancy, and its purpose. Meta descriptions are written concisely to simplify information for both search engines and for searchers. It briefs what the webpage is about and what it offers to a searcher.
Search engines rule out marketing elements that best brief the purpose of a search. Meta description tags may not always be shown, however search engines display a text snippet from the page to help searchers get the most relevant, desired results. Meta descriptions are useful and relevant in a lot of other search engine elements.
When strategizing for meta description, the focus should be on relevancy and compelling content that urges the searcher to take further actions. Users may not click through from the search engine result pages to your webpage if the description is vague, uninformative, and doesn’t include the keywords they are searching. Hence a well-thought meta description is necessary.
Search engines do not use meta descriptions to determine the ranking, but a higher click-through rate can help improve search rankings, especially if the search query is satisfied. While meta keywords are devalued, the relevancy, use, and impact of meta descriptions are undoubtedly high for search engines.
Meta Robots Attribute
Meta Robots Attribute is simply an indication to a search engine crawler, robot or bot, to crawl the website or webpage and determine what should be done to a webpage or website.
Meta robots attribute leverages search engines to do two things with a webpage. Index of No Index indicates the search engine whether to show a webpage in search engine result pages or not. The follow and no follow indication tells search engines what to do with the links mentioned on the webpage, simply to determine if they should trust and follow links to other pages or not.
Search engines are introducing more and more elements of modern SEO to help cater to growing user needs. Therefore, image optimization is noted as yet another essential aspect of SEO because it can increase ranking using visual content.
Alt text ensures images are accessible to both search engines and searchers by providing an alternative text to images displayed under an image. It is useful because it shows that even if the image itself takes time to load. Alt-text is relevant as it helps search engines identify what the image is displaying or representing.
Headers tags such as H1, H2, H3, are also useful in structuring webpages. Header tags help search engines identify the content on webpages, while also making navigation easier for a searcher. Header order also determines each section’s particular importance, allowing search engines to understand main topics and information on each specific web page.
Using Meta Tags for SEO & Search Engine Marketing
Meta tags are not elaborate, however, the focus should be on the value different types of meta tags add to SEO. It is not hard to implement when the most essential elements are considered, they can contribute to an improved authority, search presence, and search engine page rankings.
Creating an optimized website with relevant and updated meta tags can set the website’s performance base. Attention to structure, relevant information, concise descriptions, robot meta tags, and canonical tags can bring a beneficial impact on the SEO of a website. It is also important to keep updates in check for an optimized search ranking.
About the Author!
Thomas K. Brannen is a New York-based content writer with a flair for writing. He is a life-long learner, consistently exhibiting a curiosity to learn and write about new things. He leverages this curiosity to his advantage and combines his experience as a freelance writer to write about different aspects crucial for small and big businesses across the US. He has authored numerous articles for The Designs Zone and many other reputable organizations across the country.