In the eCommerce and online delivery business, growth and sustainability are impossible unless you invest optimum resources in the right marketing strategies and tools that can help you thrive in your business. Today, we are eating and breathing in the world of technology where ordering online has become a new norm, probably this is why doorstep delivery businesses are flourishing.
UberEats, Postmates, Zomato, GrubHub, Instacart, etc., are well-known online delivery apps that allow people to get food and fresh produce at their doorsteps. After witnessing those apps’ major success, many investors and entrepreneurs have started taking an interest in this business model. The online delivery business and services have proliferated and increased the sales of many retailers and restaurants.
The online delivery business is growing because it saves people’s time in this fast-paced world. Furthermore, four major reasons are associated with this, such as
- Extensive range of offerings
- Attractive deals and discounts
Well, these are the reasons why the online delivery business is growing but standing out from the competition is not easy. It takes a solid approach, time, and, most importantly, dedication. Hence, there are several Google Tools marketers use to scale up their business growth.
5 Google Tools You Can Use for Strong Online Presence
In the fiercely competitive environment, establishing a strong presence online is not a cakewalk. Especially when it comes to anything that happens on the Internet, Google is king.
Google is one of the popular search engines globally, with a considerable market share of 89%.
Each day, more than 3.5 billion searches take place on Google so imagine what the tools and tactics that help you upscale your delivery business are. (Source!)
People usually understand the Internet means Google to search for information online. So, it has become inevitable for businesses to understand and execute Google Tools as its overall upscale business and allows them to stand on the top of search results. No doubt, we use Gmail, Google Drive, and Google Docs in our daily lives but tools like Google Analytics, Google My Business, and Google Console tools drive sales and leads for your online delivery business.
So, without any fuss, here we have listed down five important Google tools that you should use for your delivery business. Tools mentioned here are mostly free of cost, but to get maximum out of them, you should give a try to all of them at least once to improve your marketing efforts. Shall we begin?
#1. Google Trends
Google Trend is one of Google’s smart and advanced tools that analyze the popularity of specific keywords or anchor across various regions. Once you enter your business’s most suitable keyword, it will display your results with graphs and search volume of related anchors over time.
Basically, Google Trend is perfect for those who want to know
- Whether your keyword is popular in a particular region or not. Based on that, you can modify your marketing strategies.
- You will come to know the exact volume of your core keyword with detailed insights.
Google Trends can also be used by marketers for comparative keyword analysis. It will also provide information with search volume and geographical area. You can also compare different keywords and conduct competitive research. Later, based on that information, you can craft your digital marketing strategy and emphasize that particular anchor.
#2. Google Analytics
Google Analytics is a well-heard term used by digital marketers to understand customer behavior, activity, and perception towards your delivery business. The data provided from Google Analytics help you decide which type of content drives more traffic on the website and what finds users attractive, and how much time they usually spend on the website on which page.
As mentioned earlier, running an online delivery business is not an easy task; you need to fulfill customer’s demands for higher return and success. But how would you do that without knowing about them? Here Google Analytics helps to track your customer’s preferences. Common usage of Google Analytics include:
- Learning from which location visitors coming
- Tracking online trends and on which keyword you are getting more traffic
- Seeing what content on site is popular and drive huge traffic
- Generate audience report ( users, new users, page views, and page session)
Therefore, Google Analytics is one of the tools that help digital marketers achieve their SEO goals. It provides accurate insight into everything from information about customer’s preferences to page view to bounce rates and daily site visits. Thus, Google Analytics is a highly advanced tool launched by Google to know customer demographics; based on that; marketers make informed decisions to improve their business.
#3. Google Search Console
Be it online delivery business, eCommerce business, or retail enterprise; Google Search Console helps business owners to resolve website related issues. Google Search Console is also referred to as Google Webmaster that lets you monitor website performance and rankings.
Not only website performance but Google Webmaster also resolves server errors, site loading issues, and security issues. If you have added anything new to the site, it will help you index your website quickly.
Google Search Console comes with many benefits, such as
- Verify your website
- You can add a sitemap for indexing
- It optimizes your site
- It resolves HTML issues
- Resolve server errors
- Get an overview of internal and external pages that linked to the website
Overall, Google always tries to deliver a better user experience; it continually updates its algorithms. Tools like Google Webmaster enable marketers to generate a better investment and time. Most importantly, Google Search Console is free and provides a 360-degree view of your delivery business website’s technical condition.
From rankings to a number of clicks to index results to sitemap- Google offers all this information free of cost. This is why it is famous; otherwise, markets would have to be purchased from third-party providers. An intuitive interface and user-friendly features make it easy to use for beginners and professionals.
#4. Google My Business
You are running an online delivery business. But how do customers know about your business, location, website and app info, and much more? Here, Google My Business comes to the rescue. An effective platform is introduced by Google where you can mention your business location, list your website, and all other important information for your customers.
Here you can see more than 49% of businesses receiving maximum views and it eventually converts it into sales. Now imagine you are new to the town and running a restaurant business. So, how will customers near your area come to know about your dishes, location, and other things?
Here Google My Business helps small business owners and allows them to list their business with all the relevant information such as location, hours, menu, website links, and much more. Ultimately, it will increase your online visibility so that people can quickly contact you.
Google My Business is a premium tool for small business owners as it offers several perks such as:
- Keeps information continually updated
- People can easily find and locate you
- Respond to reviews
- People can interact with your business
- Add photos and videos of your business
- Food business owners can upload menu to entice customers
- Promote your business on local search engine
Now you should know why Google My Business is important for your delivery business. If you still skip on this tool, you might miss out on your company’s sales, leads, exposure, and profit.
#5. Google Keyword Planner
Without perfect match keywords, you can not get started with a digital marketing strategy. Google Keyword Planner is a free and advanced platform where you can get into insight how your keywords are performing. You can also easily find low competitive keywords that are not performing well or have low search volume across various regions.
Target keywords whose search volume is high and trending on the Internet. Moreover, if you want to rank your business in a short time, focus on long tail keywords rather than short tail because they will quickly appear on SERP and drive more traffic to your website.
Along with keyword analysis and performance, you can also explore new keywords. All you need to enter the website URL, then it will give results based on certain parameters such as:
- Keyword relevance
- Monthly or quarterly searches
A keyword planner is a popular tool used by digital marketers. From category to the location to target audience, you can set everything manually. You can also download the entire report in excel format.
So that you will easily get an idea of which keyword you need to focus on more. Choose the right keywords for your delivery business; after all, your ranking depends on that only.
There are a bunch of Google Tools available on the Internet, based on your business standards; you can pick any of them. Living in the Internet era, you can not overlook Google because more than 90% of people trust it to fulfill their daily chores.
The tools mentioned above are efficient enough to get you started. The majority of them are free but investing time and efforts in these tools deliver positive outcomes in the long-term.
About the Author!
Deep Moteria is an aspiring entrepreneur and Co-founder of Elluminati Inc. Deep having led 75+ startups on the right path with their information-admiring entrepreneurial skill and guidelines. Along with that he loves to craft content on topics including on-demand economy, entrepreneurship, technology trends and many more.