In today’s fast-paced world, people always want quick access to their desired services, and with the advancement in web technologies, such desires are getting onto the track, and this is all possible because of online portals.
Nowadays, online services are trending because it provides the complete ease to users to enjoy several services from anywhere and anytime with a few clicks of a mouse or tap on the screen on the site. Travel websites are one of the perfect examples of such advancement in technology.
According to Statista, it is clear that over 1.5 billion people around the world book travel per year, and 70 percent of which is done online. Such data clearly shows how online travel portals have made an irreplaceable space in the online market.
So, why not discuss more how such online travel platforms are actually created? What are the key points for a successful travel website design?
Travel Website Design Guide
In this piece of content, we have come up with a complete guide to an ultimate travel website design that will not only attract visitors but also boost your travel sales. So, what are you waiting for? Take a look.
#1. Perfect Homepage & Landing Pages for the First Impression
“The first impression is the last impression.” We all are very well aware of this renowned line and when it comes to your travel website, then it should definitely nail its first impression the best one. In short, it should leave the forever mark and this can be done just by focusing on a few factors that include giving detailed & reliable information, attractive visuals as well as gaining the trust of users.
When a visitor lands on our website then they encounter the two pages, i.e homepage, and landing pages. These two pages of your site can make or break your conversions, so we would highly suggest you focus on them to earn more scores in terms of making your first impression on the visitors.
The homepage of your website should give brief information about what you do & who you are so that the user will easily come to know about you without any confusion. It should hold beautiful images, fonts, sleek designs, and update information about your services so that you can build trust among users easily.
On the other hand, landing pages should be designed specifically for the different services you offer. Travel websites should work on their landing pages on different locations, whereas travel bloggers or adventurers should add stories and images of the places they have visited.
#2. Informative Product Detail Page
A product page is a page where customers make their final decision. So, one can easily conclude how important it is to come up with a perfect product detail page. With the perfect page, we mean that it should represent all the necessary details of the offered products and services in a well-organized and clear manner.
By doing this, you can win the trust of consumers and help them to know more about your products and services. If we say clearly, then you should consider the below-listed points for a better product details page.
- Tour Details: Yes it is important to let the user know the complete details about their chosen tour in a clean and concise manner. It increases the transparency of the working of your online travel business and helps you to gain the interest of the users.
- Itinerary Map: Along with the complete details about the tour, it is good to add an itinerary map to help the user to know where the place is actually located.
- Clear Pricing: Undoubtedly, this is the most important factor that you should consider while coming up with a perfect product page. Be clear about the pricing. You must mention the clear price details on the page.
- Detailed Itinerary Schedule: A detailed schedule of the tour will let the user know from where his trip would begin and where it would end. The schedule should include all the in-between details of the beginning and end of the tour.
#3. User-Friendly Contact Us Form
The next thing you should consider while designing your travel website is to contact us form. Yes, you should design a user-friendly contact us form, that can assist the user in case if they have any queries. Although Live Chat on the portal also provides real-time support and acts as a great medium to connect with users, effective contact us form can also help in resolving the customer’s queries. A user-friendly contact us form will enable the customers to directly contact you. It’s an essential part of a travel website that you should never miss at any cost.
#4. Impressive Website Designs
Of course, yes. The first thing the visitor looks at on the site is its overall appearance. Therefore, it is always suggested by digital marketers or web experts to focus on the visual appearance of the website to impress the visitors at once.
Make it attractive enough to let the users take a tour of your online platform, and this can be easily done in different ways. Add high-quality images, videos, or animation videos to give a wow twist. You can check out several blogs or articles discussing ideal ways to make your website attractive and implement it all on your software platform.
#5. Supportive Search Filters
Next on our list is search filters that are considered as an important tool used for searching any categories on your site. Because your online travel platforms hold a number of categories, it is essential to organize the searches in a meaningful way to make the user search experience easier.
There are several plugins that could help you to set up the best search filters. Even such plugins also give the complete ease of customizations to assist the user to work perfectly. If you are creating a travel website, then don’t forget to come up with a supportive search filter for the better user experience.
#6. Impressive Colors & Fonts
Yes, colors and fonts not only give a great look to the website but also works great in terms of creating a good brand value in the market. If you ask us then we would recommend you go with the brand colors. To make your travel website a little more attractive, then think about displaying your content in the best font.
After all, your brand colors, logos, and fonts actually show who you are. You should work as per the taste & preference of the consumers. Get inside the head of your clients and know what they always look for on the website. When your site represents the same what your clients or visitors are looking for, then get ready to hear yes from their side.
Colors and fonts of the website always go hand in hand. When it comes to colors, then we would suggest you keep the look of your site simple, adding just two or three colors that compliment your site in the best way. For this, you can hire a professional graphic designer as they can help you to choose the right colors that fit perfectly with your site. When your site will look good, then you can easily draw the attention of your clients and visitors. It will enhance the user experience as well.
One can conclude the points that visuals are essential for your website. Therefore, you should endeavor to come up with the right colors and fonts of your website to gain more attention from visitors.
#7. Different Elements for Different Purposes
If you own a travel website, then the other point you should consider is to add different elements for different purposes. From a tourist’s residence to content block, pricing to reviews, there should be distinct elements to serve the several purposes of your website.
It will not only help your website to achieve an organized look but also add more points to the user experience too. You can add a grid system for blog sections and come up with collages to give your site a completely clean and organized look. Not only this, but even the use of a transparent background also works great.
#8. Make Your Site Informative
Yes, it should be informative. Your travel website should describe everything about who you are, what you do, or what you offer. By doing so, you can build the help the visitors to know everything about your business. It also increases the transparency of your site that further leads you to earn good responses from the clients and visitors. If we say clearly, then your website should cover a few points, including information about costs, travel time, state border requirements, a brief summary of your trip, travel time, terms and conditions, policies, etc.
Now you are very well aware of the things that are essentials for a good travel website design. All these points are very essentials for your website to give the user a better experience and build a trust factor among them. We hope that you find this blog helpful.
About the Author!
Ravi Sharma, CEO of Webomaze is a highly enthusiastic entrepreneur. He has got a great grip on the idea of effective eCommerce Strategies, SEO processes, and tactics which are vital for virtual exposure. He is a fun-loving person and a keen traveler who always hunts to find adventure in new places.