Things to Know When Starting a Video Production Company

Illustration by Marius Juozas Žvirblis via Dribbble

Are you ready to start your own video production company? If yes, you better stop right here! In this feature, we will guide you through some important things to know when taking this step.

In simple words, there is no defined phase in life when you want to become your boss. Secondly, there’s never been a certain time in life when you get to step foot in the video production business. No wonder, this industry has blown in the last few years and continues to thrive to this date.

Therefore, video production continues to find new avenues and doesn’t shy away from surprising the audience. So whether you’ve decided to begin from scratch or still looking for a DIY project, you’ve certainly would have gone through the company’s vision and decided to partner with different people, it is important that you do your homework best and be wise enough when cementing any decision regarding your production house.

As mentioned earlier, we have compiled a list of all the interesting things that will prove to be helpful in your journey. So continue reading till the end:

#1. Name and LLC

Name and LLC
Illustration by Justas Galaburda via Dribbble

While you don’t need to struggle with this as the first step, it is still important that you find the perfect name for your business. Bear in mind, setting the right name can be challenging and daunting.

In today’s time, the clients are intrigued by how a company presents itself. Especially when it comes to the creative world, business owners have to go the extra mile to make sure that they come up with a creative narrative for the millennial audience.

For many, choosing a name is fun because it also allows them to express themselves with a single word. However, this is more work than you can actually imagine. However, your name has to be unique, so it can easily stand out to the audience. Furthermore, you also need to settle for a good source to check your availability.

When it comes to filing the LLC, you’ll have to register your business in a way that it aligns with the state requirements. This is important because it can protect your venture from different damages. Last but not the least, you’ll also have to get your business insured and get a verified bank account.

#2. Relevant Work

If you have a social media page for your business, you’ll certainly want to promote your work in coherence with the capabilities of your production company. Long story cut short, if you have started from scratch, you can always collect the old pieces from the past and create a montage for display.

However, if you don’t have any relics from the past, we recommend you create a fresh demo video. Ideally, if you are lucky enough to find a client quickly, your services to them will become a strong part of your portfolio.

Adding relevant work to the social media pages is important because a large part of the global population prefers to check products and services on the web. So unless you don’t have anything appealing for the audience out there, they will never know about what you have to offer.

Secondly, if you decide to begin a virtual video production company, the challenge will be even bigger.

#3. The Website

Simply put, you need a website for your company. Today, video production websites have varying sizes and have different services to offer. Like social media, a website is a digital platform that will make your current and prospective customers aware of the offering.

Even if you don’t have social media pages, a website will help build them from scratch. No wonder, sharing content on different platforms is easier than ever. Especially with the templates being widely available, it is easier to purchase from top-notch hosting websites.

Furthermore, you can also make the most out of social media channels such as Youtube to paddle content towards a new audience. Even if you have a strong social media page on Facebook, you can easily direct a lot of audience on your page.

If you don’t have a website for your video production company, your presence will be zero for the modern audience. In today’s world, it is imperative for every firm to have an active presence through a website. So when you don’t invest in this option, it becomes hard to stand out amongst the contemporaries in the same business.

#4. A Top-Notch Camera

Top-Notch Camera Gear
Illustration by Alex Wang via Dribbble

Having said everything above, if you’re ready to dive full throttle in this business option and you’ve been shooting for a long time, now is the best time to shift your focus to buying a good camera.

Today, the evolution of mirrorless cameras is breaking the glass ceiling everywhere in the world. This revolution has changed the dynamics of how photos and videos are captured. Currently, the prices are being debated because the new models are opening up and setting new standards.

Regardless of whichever model you choose, it will help you in taking the best pictures. If you have been looking for the best camera for your work, it is important to go through the customer reviews online. They will guide you through the pros and cons of settling for different options.

Secondly, when you want to purchase a new camera for the first time, it is ideal that you sift through the testimonial section before cementing the final decision. For your video production company, a camera is the need of the hour because it is the elephant in the room.

Unless you don’t have a camera, it will be impossible to start a career in video production.

#5. Check Out the Rental Sources

While many will emphasize that a camera is an absolute necessity to start a video production company, you can still join the bandwagon without it. Instead of buying an expensive camera, you can also rely on a project-to-project-based rental model.

It is a great method to start your business, especially when you’re working on a budget. Bear in mind, initiating a video production company can be very challenging in terms of finances. In fact, many people drop this idea because of budget issues.

Secondly, it is recommended that you look for a rented studio instead of investing in your personal space. As long as your company doesn’t garner many positive reviews from clients, it is in your best interest to rely on rental sources for some time.

This means, you can hire a studio that provides an easy payment plan and an elaborate space, you can complete your projects easily. Choosing the rental sources, in the beginning, is a good way to avoid spending too much money.

#6. Lighting Setup

Studio lighting setup
Illustration by Sail Ho Studio via Dribbble

More than anything that matters, it is imperative to consider investing in the lighting setup. Similar to investing time and energy in purchasing the right camera, it is equally important to acknowledge the importance of strong lighting.

Bear in mind, a video production company should have strong lighting in order to intrigue the audience. For example, if a customer suddenly visits your studio, it should have enticing lights to grab their attention. Because the lighting is such an important factor, there is no reason to run away from its incredible benefits.

Similarly, you have to invest in the audio to make sure that the voice is clear. Once you decide to invest here, you will have a plethora of options to choose from. If you don’t have a perspective on the lighting, it is best to consult professional help.

An interior designer will recommend the best lights for your studio and also propose the changes that need to be made to the current environment. Because lighting can be very open-ended, you can settle for a mix and match of DIY or other creative ideas.

#7. Get Positive Customer Reviews

Having worked as a freelancer and an in-house video production manager are two separate experiences. Sometimes, it can become hard for a new entrant to penetrate the commercial market. We can tell you that starting a video production company is going to be a big challenge in your life.

Therefore, it is best that you choose ways through which you can quickly establish a good reputation for your business in the minds of the current and prospective customers. If you want your video production company to thrive in a short time, it is essential to grab positive reviews from the customers.

For this to happen, you can also request your happy clients to record a review on a video and send it to you. This way, you can use the video review to inform prospective customers about the veracity of your services.

Make sure to contact your previous clients and do offer them discounts on future work if you wish to retain them in the long run. No wonder, with touch competition from the contemporaries, it is essential to go the extra mile by making the most out of client reviews.

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