8 Tips For Boosting Your Instagram Presence
Instagram is more than just a social media platform to share videos and photos. For businesses, it provides a perfect opportunity to build brands, engage with customers, and improve exposure. This is why most brands have active profiles on Instagram.
While creating an Instagram account is easy, growing your presence requires some work and takes a little longer. If you want to boost your brand’s Instagram presence, here are some of the tips you can consider:
1. Take Advantage Of Instagram Tools
From follower-building tools and publishing tools to analytics tools, there’s a variety at your disposal. However, be wary of using a follower-building tool, especially if you don’t want your profile to shut down because you’re using bots.
To create an authentic or organic Instagram following, you must strive to redirect your target audience to your profile using various tools and effective solutions like an Instagram growth service. Several publishing tools that work for Instagram also often provide analytics and insights, which you can use to improve your strategies.
2. Post Quality Content
An excellent way to keep your target audience hooked to your Instagram profile is by posting quality content. Creating quality content can make your potential customers come back for more. The content should always be catchy and interesting. But it doesn’t mean that you should post just anything on your Instagram account.
Take note that your content must be relevant to your business or brand. Informative, engaging, and relevant content is the key to better brand awareness and success in boosting your Instagram presence.
Never hesitate to use videos, emojis, and boomerangs to make your content more interesting. Keeping your content light-hearted and fun will help you gain followers from various age groups and amplify your brand.
3. Use Instagram Ads
Whether you’re promoting a service sale, product or contest, influencer post, or any type of content, using Instagram ads may come in handy to help you target your audience more effectively. Depending on your budget, you can start small with your spending. Once you find results with a particular targeting strategy, increase your budget and monitor your return on investment (ROI).
With Instagram ads, you can target audiences based on age, location, gender, interests, connections to other accounts, demographics, and behaviors. Moreover, since Instagram and Facebook are connected, you can use your ad budget by promoting your content on both social media sites.
4. Maintain Regularity
One of the common mistakes people make on Instagram is not posting often. This may create engagement to drop, and your reach may reduce, affecting your Instagram presence. But, if you post regularly with due diligence, it’ll make your profile stand out and reach out to more people than it did last time. It’s where the algorithm starts helping your posts make a difference.
The best way to maintain regularity is by using a scheduling service or creating a schedule. In scheduling services, you can pre-upload the content you want to put and schedule it for a particular time and date, and the service will do the work for you automatically. This way, you can be sure that you’ll be able to post something for your followers even if you’re busy.
5. Cross-Promote On Various Social Media Channels
If your priority is to increase Instagram engagement, it’s crucial to drive people to your profile whenever you can. If you’re hosting social media contests, promote them on Twitter and Facebook with a link to your Instagram profile. This can enable you to attract more people to follow you on Instagram.
You can also post videos on Instagram and promote them with your accounts, making users navigate Instagram to check the video. Just be sure to include links to your Instagram account in your profiles on Twitter, Facebook, and so on.
6. Engage More With Your Current Followers
Another way to boost your Instagram presence is by improving your interaction or engagement with your followers. If you often include your customers in your content, they’ll feel more connected.
You can start by writing compelling captions along with the photos you post. Then, consider interacting with your followers through captions and spend time replying to their comments. You may also interact with your followers in real-time by using Instagram Live.
Moreover, you can host polling sessions and quizzes on your Instagram Stories. It’s an effective way to boost your profile activity and engagement with followers.
7. Use Hashtags
Hashtags are the best to find particular kinds of content on any social media site. With this in mind, if you want your Instagram presence to grow, use hashtags.
Using hashtags will allow you to widen your reach and get you free engagement when used right. It means that you need to research what types of hashtags work and what don’t.
Once you figure those out, you need to look at what’s more relevant and popular to your content and put that in your description. If you do it with due diligence, you can get the best results, allowing you to maximize your presence on Instagram.
8. Run Contests And Giveaways
The other effective strategy to grow your Instagram presence is to run contests or giveaways. Keep in mind that people love free things and competition. When you announce giveaways and declare a rule to follow for them to get the prize, they’ll surely follow your instructions to be qualified for the contest.
To make your giveaways or contests appealing to your target audience, ensure that you make it easy for them to sign up or join in. For instance, you can create a contest that simply asks your followers to like a photo to get a chance to win. Using your hashtag, you may also ask your followers to share your content on other platforms.
When done right, contests and giveaways are a great way to build your presence quickly. However, if you want to get the best results, consider collaborating with known or popular influencers with more followers. Just be sure that they’re working in the same niche.
Instagram is undoubtedly an excellent tool to showcase your business and your offerings. However, you have to remember that you can’t gain followers and instant presence on Instagram overnight. Typically, it takes dedication and hard work. Just make sure to put the above tips into action to grow your Instagram presence and reach your target customers in no time.