A company’s logo should visually inform people what the company does, what it means and stands for, and the personality of the brand. However, when you sit down to design a symbol for your business, you might discover that the task is not as easy as you think it is.
Here are eight tips that will help you communicate your company’s message through the development of a startup business logo. Keep in mind these elements to convey in a minimal format.
#1. Show Your Brand
You will need to define your brand before designing your logo. Your business logo will need to deliver what your organization is all about and appeal to your intended audience or consumer. A symbol should do far more than show people precisely what you’re selling. Your logo should embody the totality of what your brand represents.
#2. Make it Original
As a starting point, you can check out your competitors’ logos. But keep in mind that you’re not out to copy or alter what you see. The aim is to create a memorable logo that is specific to your business since your logo is a huge part of what brings people to your business. Set out to develop a symbol that stands out from the numerous others you find.
#3. Color is Essential
The colors you select for your branding will play an essential role in conveying your brand’s personality. Attentively think about the significance of colors when designing your logo. Think too about the way your target audience might perceive a specific color.
Would your typical customer wear or display merchandise with a pink symbol, or would they be more drawn to a sleek, black mark? Try to see it in the place of your targeted consumer.
#4. Make it Timeless
Rebranding is an expensive exercise, so it’s a good idea to create a logo that will stand the test of time. Avoid following current trends in custom logos. A design that’s trending now can appear outdated as soon as the next year.
In case you follow emblem style trends, your logo may also seem too similar to several other brands’ logos in your industry.
#5. Choose Your Fonts
The font that you use in a logo has the power to suggest the character of one’s company. Such as, company selling children’s services and products may work with a typeface that looks like a young child’s handwriting.
An organization selling supreme quality, conventional products could use a traditional ribbon script. The vital point is not to use a font that contradicts your advertising.
#6. It Must Go Well With Everything
Consider the numerous ways that you will use your organization’s logo. It will need to appear suitable on everything from business cards to storefront signage. Also, keep in mind that what looks stunning on apparel might not be ideal for a website, just like what looks great on a digital flier might not look best on a large banner.
Your logo may appear as a thumbnail or in a large format from a distance. Therefore, imagine your logo from all its planned or possible uses. You might also create mock-ups of the logo in various contexts to make sure it looks appropriate in the most formats possible.
#7. Do Put Too Much
Do not get overly creative with your logo and overwork it. A business logo is a tool where less is usually much more incredible. As seen on BuzzFeed, SharpSuits has garnered plenty of feedback from clients and they turned it to amazing funny designs. They are simple, entertaining, and not much work done yet it catches attention.
Intricate designs or many words may not be visible or legible when your logo appears in a tiny arrangement. An overly complicated logo might also confuse your intended audience, while a simple logo could be more memorable. Thus, rather than adding one final embellishment to your logo, try to think of design aspects that could be simplified or removed altogether.
#8. Ask Around
When you’re pleased with your masterpiece, run your new business logo by as many people as possible. You are close to your company, so what makes sense to you might not make sense to someone unfamiliar with your business. A third set of eyes can also spot hidden meanings or unwanted cultural references in your logo that you may have missed. This will provide great insight into how your business will be perceived by consumers and the general public.
A business is not only straightforward but memorable. It conveys what the business does, and communicates the brand’s personality. Some big firms have spent millions of dollars on their logo designs, but do not let this deter you.
Various best-selling brand logos, such as Twitter and Nike, were created at nearly no cost. So, a little business with limited funding could have a striking and memorable logo that propels it into another level of success.
Now, with these hints in hand, it’s time to develop your company’s true masterpiece.