Publishing good content won’t be as effective if it doesn’t start ranking quickly. After all, you’re creating it for your target audience to see it as soon as possible – preferably before they check your competitors’ websites.
Speed is of the essence when it comes to any SEO strategy, but there are some things you can do to help Google assess your website quicker. Waiting around just won’t do it – after all, Google’s crawlers process thousands of web pages every day.
If you want your target audience to read your content as soon as it gets published, you might want to consider using several tips that might give Google a boost. They include simple tricks, such as using sitemaps, and some more advanced ones, like generating traffic to the URL. Check them out, give them a try – and see what works best for you.
#1. Use the Tools You Have at Hand
Google has provided many tools to help you see your content’s indexation and ranking process. The popular URL Inspection Tool, previously known as “Fetch and Render,” is among the most helpful and commonly used. Moreover, it’s very straightforward to get your head around and doesn’t require much of your time.
All you have to do is submit the URL of your new content and tell Google to crawl it. This way, you put your page in Google’s priority crawl queue to help it get assessed faster.
#2. Link to Relevant Pages
It’s crucial to create a relevant link structure to help Google (and your readers) understand the content better. If you have relevant pages that are already indexed – for example, your homepage, blog, or resources – link to them in your new subpage, and that’s it.
If you link to related content pages – even if they’re not your own – it will help Google index your site faster. It doesn’t matter if they’re internal or external.
It also counts if you link to other relevant websites for your target audience, but only if you do it naturally — the more natural links pointing to your new content, the higher its chance to rank better. Plus, you also get a chance that someone will link back to your website!
And getting backlinks is a whole different story that can bring you a variety of significant results. Whether you do it yourself or choose small or HuskyHamster enterprise link building services, you’re sure to get astonishing results with time. It will not only boost your SEO but also help you establish yourself as an authoritative figure in the field.
#3. Remember About the Sitemaps
The sitemap is a special file that contains all the URLs of the web pages and gives Google an overview of what content you have at your disposal. The sitemap not only helps Google index your content faster but also allows it to check the pages for any errors and be sure that they meet the requirements.
This tip is extremely easy to implement. Simply add the URL of your new webpage to your robots.txt file. Then, enter “sitemap” at the bottom of the file, and Google will know where to find your sitemaps.
You can also use another helpful tool that the search engine offers – Search Console Sitemap Report (find it in the new Google Search Console). There, you can easily add new sitemaps as well as remove and validate them.
#4. Update Old Content
Google loves fresh content – so it’s never a bad idea to update your old web pages. Not only will it take less time than creating something new, but it will also help your website stay fresh at all times. And that doesn’t have to be complicated: all you need is to add some new information to your older articles or place new links there.
There’s even a simple technique that will help you find the right web page to update. Look for the relevant pages on your website that include or are about the target keywords you want to rank for and add the necessary new links/information to the article. This shouldn’t take much time – but it will definitely help your content get indexed quicker.
#5. Share on Social Media
Social media is one of the best ways to get your content seen by more people. If you share your new article on Facebook or Twitter, chances are it will be read by both your followers and those who are not familiar with your brand. This way, you attract new users and make them interested in your business.
And just like the internal links on your website, these external links send signals to Google crawlers. When your content is shared on social media, Google sees the activity and figures out that the link to your content is important – which might convince it to index your page faster.
#6. Generate Traffic to the URL
This tip might be a little more advanced than the others on our list, but there’s much anecdotal evidence suggesting it works. And that is sending some relevant traffic to your new content.
The process of indexing and ranking is based on the traffic that sends signals to Google that your page is important. So, if you can send more traffic to any of your web pages, you’ll be able to increase the chances of getting higher in the rankings.
There are two ways to do that. First, consider promoting your new content via paid ads, such as Facebook or Google ads. Yes, this way, you put more money into your SEO strategy, but at the same time, you also get both new traffic to your web page and a quicker indexing process.
And second, consider creating search clicks for your new page. You can do that by sharing a Google result page that contains the keywords you want to rank for instead of directly sharing your latest content’s URL. Just remember that this is a controversial method – but it can still bring pretty good results.
Changes in Google’s algorithms are constant, so they will always affect your SEO strategy. However, sticking to some basic rules, such as creating organic content or helping Google’s crawlers to index your content faster, will allow you to stay afloat even during the most radical changes.
Keep an eye on what works now and make sure to monitor the changes that are coming. There are plenty of great SEO tools, tips, and advice out there – so don’t be afraid to experiment with them.