Social media has become an integral part of our everyday lives. Businesses have recorgnized this and have revolutionised the world of marketing. For any company a social media marketing strategy is vital.
There are various social media platforms where businesses can develop a target audience. If a business fails to participate in social media marketing it would result in an incomplete strategy. There are 4.48 billion active social media users of which users on average spend 2 hours and 25 minutes on social media.
This is prime time for business to captilize on building brand awareness, develop strong relationships with customers and make sales within these platforms. Here are a few tips to help with social media marketing to help build a bigger and better business.
Tip #1. Set out goals and objectives
Having a plan of action with objectives and goals are extremely important. Reason being that if you do not know what your goals are it would be difficult to achieve.
For example, if you are a company that provides IT Support Services like TechQuarters, then one of your main goals for your social media marketing strategy might be to raise awareness of new technology that would benefit your potential customers.
A huge tip would be to write out your goals, seeing them helps keep you motivated to want to reach them. According to a study: Psychology professor Dr. Gail Matthews, at the Dominican University in California, led a study on goal-setting with nearly 270 participants. The results? You are 42 percent more likely to achieve your goals if you write them down. A huge factor to remember is that when writing down your goals make sure that they are attainable.
Tip #2. Research Your Target Audience
If you want to succeed in today’s marketing world you need to engage and make a solid connection with your audience. But for a business to be able do this they need to understand what it is their audience are looking for.
The point of research is to understand their desires, wants and then creating the right social media strategy. For instance, TechQuarters’ IT Support for Estate Agents have to understand the interests of the sector they are targeting, if they don’t they run the risk of not being able to help appropriately.
There are various ways to conduct the research about your target audience. A great way is to survey them and understand what they want. You need to take a careful look at their demographics.
Collecting feedback is a great tool to utilise because it will prove to be very helpful in gaining more information about your audience.
Any audience prefers to deal with a business who shows that they care. This is a massive step in building a successful social media marketing strategy.
Tip #3. Run Competitions
One of the best tactics is running a successful social media contest. It helps increase your followers, engagement and you become more recognised.
The best contents are usually giveaways because they are exciting, and everyone loves free stuff. Although the giveaway needs to be something of value that would keep gaining more people’s attention.
Start off with deciding which major platform you are going to use that would gain the most attention. Come up with a deadline for the winner of the giveaway to be announced and ensure that contest looks appealing.
An incentive is always great, an example would be providing customers with more entries if they share the giveaway to friends and family.
Tip #4. Be Careful With Your Social Media Content
Every post no matter how small or big should be thoroughly evaluated before being posted. If you just post something for the sake of it then you are not going to get anywhere.
Learning the purpose of every network that you use to know what type of content best suits that platform. This way you also get a better idea of which network is best suited for your business social media strategy.
A key component of any strategy is the wording. Using the correct words depicts how your message comes across to your audience. It also dictates how your audience engages with your content. If the wrong wording is used they could lose interest.
Tip #5. Minimise Sales Tactics
Traditional marketing sales strategies are exactly that, they are referred to as old for a reason. People do not want to be sold to anymore, instead they prefer a relationship to be built.
When the trust is established then a customer will buy from you. TechQuarters’ IT Support North London is successful because they take the time to get to know each client so they can serve their needs in the best way.
Tip #6. Using Video Content To Your Advantage
Producing video content has become a huge part of social media marketing. If your business has not produced any yet then its high recommended that you do so.
Live videos through platforms such as Instagram and Facebook are awesome ways to connect with customers. It provides your potential clients with a chance to ask you questions about your business.
This ultimately is where the relationship can be made strong. They would see a business who cares about their needs and wants.
Tip #7. Eye-catching Images
This should come as no surprise because images that catch the attention of people is huge for social media marketing. An awesome part about the modern world of technology is that you no longer need to be graphic designer to make great pictures.
Simply utilizing specific apps can make your pictures pop is really easy these days. However, if you like there is the option of outsourcing them. The key is to create cover photos for your different social media platforms that are unique and to avoid any copyrighting.
Even when it comes to selecting the right images and design for them research needs to be done. You need to make sure that the images also align with your business.
Social media marketing can be hard work but the benefits it provides are worth it. Not taking it seriously would definitely result in your business missing out on potential leads, customers and sales.
By using the tips above you should be able to create a strategy that will be beneficial to your business.