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How a Resource Page Will Greatly Benefit Your Customers

Lexie Lu Nov 25, 2020

A resource page is a section of your website focusing on a specific topic and adding links to content expounding on the subject. You can link exclusively to your material, or you can offer ideas for related businesses. Communicate with like-minded companies in your industry and find opportunities to collaborate and cross-link, increasing traffic…

The Do’s and Don’ts of Omnichannel Marketing

Lexie Lu Oct 12, 2020

Omnichannel marketing means creating a seamless, on-brand experience across various channels. Then, whether a customer decides to buy something online or in a store, they get the same — hopefully positive — outcomes. From a marketing…

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The Ins and Outs of Product Packaging

Lexie Lu Jul 18, 2020

Choosing the right product packaging can be challenging because there are so many aspects to consider. Here's an overview of crucial things to think about before finalizing any decision about which packages to pick. Consider Your Budget…

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The Do’s and Don’ts of Offline Branding

Lexie Lu May 1, 2020

A plethora of advice about online branding exists. Everywhere you turn, you see tips for how to grab attention on social media or improve your website. However, there's still a place for offline branding, and knowing the do's and don'ts…

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How to Create a Brand Identity for Your B2C Business

Lexie Lu Apr 9, 2020

Marketing your business-to-consumer (B2C) company is a little different than doing so for other types of firms. Your focus has to be exclusively on consumers and their needs if you want to grab their attention. Relationship with your…