The Do’s and Don’ts of Omnichannel Marketing

Omnichannel marketing means creating a seamless, on-brand experience across various channels. Then, whether a customer decides to buy something online or in a store, they get the same — hopefully positive — outcomes. From a marketing point of view, it means promoting your brand or products through several channels or methods of distributing…
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The Ins and Outs of Product Packaging

Choosing the right product packaging can be challenging because there are so many aspects to consider. Here's an overview of crucial things to think about before finalizing any decision about which packages to pick. Consider Your Budget…

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