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Marketing Data Protection: The Role of ISO 27001 in Securing Customer Data

Luke Craig Sep 15, 2023

With marketing becoming a more online-oriented industry, the risk of customer data being exposed to security risks is becoming prominent. Customers need to feel safe about sharing information with brands and companies. When customers know their information is safe, they’ll continue to support you.Because of this, securing customer data should…

The Rise of Social Gaming: How Can Marketers Reach Their Audience?

Luke Craig Nov 2, 2022

Social gaming is nothing new; games like Farmville and Candy Crush have been around for years. However, the rise of mobile technologies has made social gaming more accessible than ever before.Today, there are games for everyone, from…

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How To Use Social Listening To Boost SEO and Sales

Luke Craig Aug 28, 2022

Nowadays, social media is essential for any business that wants to stay relevant. Not only do social media platforms provide a great way to connect with potential and current customers, but they're also a valuable tool for marketing and…

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6 Ways Social Listening Can Grow Your Brand

Luke Craig May 12, 2022

If you’ve spent any amount of time in the business world, then you’ve heard of the term “word of mouth”. This is the most sought-after success for any marketer, as it’s the lowest cost yet highest ROI method of spreading the reach of your…

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Revamp Your Job Recruitment Campaign With These 8 Recruiting Ideas

Luke Craig Jan 4, 2022

If you run a business, you need to hire employees, and, of course, you want the best people for the job. There are two ways you can approach this: following old-school practices featuring mediocre job ads in the local paper and hoping for…

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10 Growth Marketing Tactics To Prevent Brand Confusion

Luke Craig Nov 10, 2021

New brands are emerging every hour. Ads pop up every minute. Even established brands are catching up with the times through revamped logos and marketing gimmicks. The market is just too loud and crowded now, and that explains why consumers…