iBrandStudio - Resources in Designing Your Brand Identity

Why the Massively Growing Content Industry is Worth Taking a Plunge

Personalized Blog Custom Colours
Posted March 21st, 2014 in Articles by Eko S

Content writing has moved from being a source of part-time income into a full-fledged industry that serves multinationals across the globe. For those stepping into this realm and looking to have a rewarding career in the content business, there are opportunities galore.

If you are a writer with the right flair and potential, this field offers you a turf on which you can string up words to earn big bucks. Owing to the growing dependence on content side of the businesses, you have a whole array of avenues to choose from when it comes to earning through your skills: Continue Reading »

Pros and Cons of Logo Design Contests

Logo Design Contest Pros and Cons
Posted March 20th, 2014 in Articles by Eko S

Recently the Winter Olympic Games were closed. I am not a big fan of watching or practicing sport (yes, shame on me!!!) but I am very impressed by the competition spirit. No matter the country, religion or human pigment, the best must win the competition. The ones that competed fully deserve our consideration so congratulations to all of them!

In this context, I asked myself- is there any competition between logo designers very similar to the Olympic Games? I deeply searched and I didn’t find any similar competition – if it ever existed, by sure we would have presented it to you! Instead, the logo designers may compete Continue Reading »

Infographic: Why People Follow Brands Online and The Influence of Bloggers

infographic-how-people-follow-brands-online-cover
Posted March 15th, 2014 in Articles by Eko S

I’m sure that you have a loat of social media accounts right now . :) But did you know that 76 % of people visit social media sites like Facebook, Twitter, LinkedIn, Pinterest, Google+ and Forsquare. What amazing results right? That results shows that currently almost all people in the world can not be separated from social media, of course, with the rise of social media today is very unfortunate if you do not use it for your business activities. Like on WordStream.com article, will explain to you in more details of how to do marketing in every social media. Continue Reading »

Branding Lessons: Mc Donald’s Strategies to Recover from Crisis Situations

Branding Strategies
Posted March 12th, 2014 in Articles by Eko S

Do you think the sense of crisis in company’s always real? If you ask about the crisis in company on the internet search engines, there will be various opinions that reveal the sense of crisis in a different meaning. However, the important thing is that you can distinguish the real sense of crisis or just bad times for your company. It is very important to realize, so you are not going to react to drastic action.

The marketers who have long business also cannot avoid the crisis on his company; it is as experienced by Mc. Donald’s who often experience get crisis in his company. Mc. Donald’s Franchise restaurant has more than 33,000 outlets worldwide,all frenchise restaurant belongs to Mc. Donalds provide more profit to its company, even according to Wikipedia: “In 2012, McDonald’s Corporation had annual revenues of $27.5 billion, and profits of $5.5 billion. Amazing right? Continue Reading »

Infographic: How Top Brands are using Twitter

Top Brands Twitter Tips
Posted March 9th, 2014 in Articles by Eko S

More customers!! Large opportunity!! Yeaay that’s all benefit that you can get when use Twitter for your marketing to make engagement with customer. This article by Business.qld.gov.au will make you sure that Twitter will give you more benefit to expand your business.

The problem is of course you are not Coca-Cola, Starbucks or FedEx which has been well-known and become a top brand. But do not be discouraged if you want to start marketing in Twitter, actually from the top brand you can learn how they can make engagement in Twitter. Did you know that, Continue Reading »

Six Tips Learnt from Psychology and Applied Into Logo Design

Logo Design Process
Posted March 8th, 2014 in Articles by Eko S

“Design is not just what it looks like and feels like. Design is how it works.” said Steve Jobs. Creating logos is part of design, therefore how can be interpreted the above statement for this area? By sure, the best explanation could have been done by Jobs himself, but sadly it’s impossible.

Well, it was a hot debated topic amongst us, the team of iBrandStudio, and we decided to share with our readers the conclusions. If someone wants “to translate” the Steve’s idea into the realm of logo design, then the value of a logo should be judge upon the effects over the viewers. If it attracts the eyes of the viewers and they become interested in, then the logo is OK. It is acceptable for a logo to break some rules if it is appreciated by the viewers and the owner is satisfied with the results. Continue Reading »

Infographic: Why You Should Use Pinterest for Marketing in 2014

Pinterest for Marketing Infographic
Posted March 2nd, 2014 in Articles by Eko S

Well, you know that all the marketer nowadays using social media for they business, but do you know what social media will dominate in 2014? I guess the first social media appear in your mind is Facebook, but you are wrong.

Based on the research of digital marketing Omnicore revealed the quite surprising results, one of which Pinterest users worldwide are 70 million people and Pinterest can attract 1,090 visitors per minute. Amazing right? Today’s using Pinterest to grow a business is promising enough. Continue Reading »

Six Simple Tips To Do Brand Building from Top Brands

Brand Building Strategies
Posted February 26th, 2014 in Articles by Eko S

Today, brand is very important and valuable of your business, as said by forbes in Why Brand is Important: “Brands are psychology and science brought together as a promise mark as opposed to a trademark. Products have life cycles”.

Brand now more powerful than product that company produced. Creating a brand that becomes valuable is not an easy thing to do, it takes hard work and experienced. Continue Reading »

Infographic: What’s Working, What’s Not, and What are Marketers Planning for 2014

State of Digital Marketing 2014
Posted February 22nd, 2014 in Articles by Eko S

Every year the marketer needs to change in accordance with the consumer behavior changing. It takes a mature survey to guide marketers run strategies what working, what’s not and what are marketers will plan in 2014. The results belong to webmarketing survey 500 + marketers said that as many as 41% of leads generated will be very influential for the B2B market and drive sales as much as 40% will be appropriate for B2C. Continue Reading »

Rebranding Disaster Lessons from Top Brands

Rebranding Disaster Lessons
Posted February 20th, 2014 in Articles by Eko S

Do you ever rebranding your brand? Or you want to do the rebranding? Make decision rebranding is need considerations and calculations that quite mature. Because this is quite complicated job when a company decides to undertake a rebranding.

Basically rebranding brings more energy and fresh look for business. Especially if times and technology requires you to make a change, of course, by doing rebranding is a good thing to go for. Although doing rebranding is hard work but there are some advantages that you can get by doing rebranding. Here are 5 benefits if you do the rebranding: Continue Reading »

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