iBrandStudio - Resources in Designing Your Brand Identity

Infographic: How To Build Your Own Marketing Funnel on Social Media

infographic-social-media-marketing-funnel-cover
Posted May 28th, 2014 in Articles by Eko S

Have you ever heard about social marketing funnel? If you’ve never heard before, than this article will explain to you n more detail with simple and make you sure why you should have one.

Infographic belongs to QuickSprout.com explained that the use of social media and email to flip the sales funnel, turning existing customers into your greatest advocates and sales people. This is because there is a difference between traditional marketing and social media marketing. Continue Reading »

Brand Logos: The True Representatives Of The Company

Branding Strategies
Posted May 23rd, 2014 in Articles by Eko S

Whenever we go to a shop or any store we always choose the product which is suitable for us most of the times. How do we know that this is the only product which we have to purchase? Well, the answer is quite simple. It is because of its label and brand. We might not consider it in our daily life but the fact is a brand is an important aspect of a company.

Yes! This is true. A brand of the company relates to its success and identification. These could be done in various ways. One of the basic methods is to design the specific trademark, logo or symbol which resembles the company. If you take a look around, you would find that the every product carries a specific symbol of its company. Continue Reading »

5 Simple Ways to Promote Your Logo Design Service with Little Budget

Zero Budget Marketing
Posted May 22nd, 2014 in Articles by Eko S

Do you find it difficult to get clients today? You’re not alone, with more service providers are entering the market each day and many struggle to find enough client work. Yes, any logo design business need clients, but how to get your first client or how to get more clients?

My only advice is you have to work to get clients, you can’t just sit and wish for clients. Yes you should proactive! Here, 5 easy tips that will help you attract the clients. Since is not easy and not fast, so you should consistent and don’t give up easily. Continue Reading »

6 Common Deadly Mistakes Logo Designers Make

responsive-logo-design-study-cover
Posted May 21st, 2014 in Articles by Eko S

Design is a subjective entity and no matter how much the technology will evolve, it will remain very subjective. Practically, no design project was created to be unanimously accepted as being beautiful. However, it’s quite sad for a designer to work for days and nights to realize a good project only to be asked by the client to remove some items and eventually to change the colours! Continue Reading »

Case Study: 5 Top Brands Started Solely from Anger Reactions

Branding Strategies
Posted May 20th, 2014 in Articles by Eko S

Many of marketers have to face an angry customer or employee by mistake as part of company roles, and of course it is not easy to do. Anger costumers can affect not to good for the brand image of the company and of course will reduce earnings.

In the face of an angry costumer is certainly required a special strategy for alleviate the emotions of costumers. Anger costumers should be handled properly, because the impact anger customer can be very unpredictable. Did you know that? Continue Reading »

Infographic: Hot To Use Google Plus and Become a Plus Wizard

How To Become a Google Plus Wizard
Posted May 12th, 2014 in Articles by Eko S

Do you already know Google+ with well? Most people assume that Google+ is like another social media, but they wrong. Google+ more than that, a presence on Google+ is so important. By taking a little time to your business page on Google+ can mean improved local search visibility, especially for a small to medium – sized business. The more benefits of Google plus you can find on MarketingLand.com post. Continue Reading »

Case Study: The Average Price of A Logo

Case Study Logo Price
Posted May 6th, 2014 in Articles by Eko S

Many logo designers prefer to avoid talking about money and their incomes. The members of logo design community debate intensively about various design aspects, but there are only a few forum threads and blog posts treating the financial part. Definitely, it’s a very sensitive domain, but neglecting the finances is a very big mistake.

On the other hand, we are living into a very connected world and it determines a large pool of prices and options. Nowadays, the price of a logo varies from a few bucks to hundreds of millions. Well, we have decided to take the bull by the horns and expose here our thoughts about the price of a logo. Continue Reading »

Infographic: Social Video and Brand Engagement (Facts & Figures)

Social Video Infographic
Posted May 5th, 2014 in Articles by Eko S

In doing marketing in social media, is a great picture to share content but in you know that if you did share videos you will make an excellent content!

In HubSpot article, revealed the fact that viewers spend 100% more times on pages with video on them and 90% of information transmitted to the brain is visual, and the visuals are processed 60,000X faster in the brain than text. What an amazing fact right? Are you still wondering how come the video can share the make effect like that?? Continue Reading »

5 Facebook Strategies to Customers Remember Your Brand Name While Have Hard Pronounce Names

Facebook Brand Strategies
Posted May 3rd, 2014 in Articles by Eko S

Brand name is a symbol, sign, words or designs that have a purpose as the identification of a product or service that is owned by the seller. Without the brand name of course, costumers will get difficulty to purchase the item again. That’s why the selection of brand name is very important to consider very well, because with the hard pronounce name, will made it difficult to remember for costumer when read it at once. Continue Reading »

Retargeting To Amplify Your Niche Website Business

Retargeting Websites Strategies
Posted April 29th, 2014 in Articles by Eko S

As the owner of a solid website with exclusive products, chances are you’re spending a lot of time thinking about how to drive business to your site, and also having “a-ha” moments when you’re developing retention campaigns. With all of the business processes you’re setting up so your business becomes more automated, have you integrated retargeting methods yet? If so, Continue Reading »

Infographic: 21 Unwritten Rules for Effective Social Media Marketing

Social Media Marketing Strategies
Posted April 25th, 2014 in Articles by Eko S

Today, social media is not only as a tool to find a new friend and sharing photos. Now, it becomes a tool with measurable and predictable power that truly has a place with almost any kind of business. Surely social media would be a perfect tool for marketers to start business. Continue Reading »

How the Logistic Brands use Google Plus for Marketing

Google Plus Marketing Strategies
Posted April 24th, 2014 in Articles by Eko S

Never can stop whenever talking about eCommerce business that is become a trend today. This business is so promising for any brand owner and have relatively little budget for maintan it. Previously I have talk about Food & Baverage Brands and The Top 7 Hotels. Today, I will continue to discuss the logistic brandss strategies. Continue Reading »

Infographic: How To Make Customers Fall in Love with Your Brand

Branding Strategies Infographic
Posted April 20th, 2014 in Articles by Eko S

Good customer service is crucial things for a brand to get loyal consumers. It is very important to note, as said by Zig Ziglar “People do not buy for logical reason, they buy emotional reason”. But how you can make the customer to buy your product because emotional reason?? I know that’s not as it seems sampler, but providing good customer is a important thing. If you really want to give a good customer service for your customer all you have to do is pay attention carefully what your customers need and wants. Continue Reading »

Case Study: How the Top 7 Hotels use Twitter to Build Their Brand

Hotel Brands Twitter Tips
Posted April 18th, 2014 in Articles by Eko S

Today eCommerce business is a must, having an eCommerce website can be a great competitive advantage for business. With eCommerce, can make the marketer enable get wider customer and helps customers get better customer services.

Especially for the hotels owner, they should consider conducting eCommerce with social media for business development. This is because the basic functions of eCommerce in social media will make easier for visitors who want to visit get hotel reviews. As you can see in the infographic below (originally published by Olery.com): as much as 81% of travelers find reviews for hotels is important. Continue Reading »

5 Things Every Small Business Plan Must Have in 2014

Business Plan Tips 2014
Posted April 17th, 2014 in Articles by Eko S

December 2007, economy took a nosedive and the Great Recession started to have a crippling effect on US economy. Nevertheless, economic rebound began in the latter half of 2009 and the initial steps of recovery, accredited to the small business owners who refused to give up.

Over these years and after looking at the growth margin in the year 2013, small business owners deserve a pat for beating the odds. Indeed, this might be the biggest reason for market expectations to rise considerably in 2014. Continue Reading »

How To Wisely Use The Font Combinations into A Logo

Font Combination Logo Design
Posted April 15th, 2014 in Articles by Eko S

A considerable part of the total created logos contains letters or words. It means that a logo designer should be able to wisely play with letters. Even if these are small, common and many times ignorable, a good logo designer knows that the types used may enhance or ruin his work.

Typography, the art of arranging types, is a complex area and any logo designers should have at least, a primary theoretical background in this respect. No one should forget that small details make the great difference. Choosing a wonderful font seems a simple task, just search for it and the Internet will provide simple awesome solutions. Altogether, this solution doesn’t always work…or more exactly, it seldom does. The huge majority of design projects requires the use of more than a single font. If you want to say that in this case two beautiful fonts are needed, you are wrong! Unfortunately, two great fonts don’t automatically mean that their combination is also great! Many times, a good matching of fonts is extremely hard to achieve! Continue Reading »

Infographic: 5 Tips to Create Successful Branding Vine Videos

Branding Strategies Vine videos
Posted April 12th, 2014 in Articles by Eko S

Vine is a mobile app that was introduced by Twitter; this app has a uniqueness that is shared video in 6 seconds. Short enough right? But the excess shared video makes Vine in 2013 became the most downloaded app in the apple store. Amazing right?

Surely being the most downloaded makes marketers begin to look Vine to become a media for they business strategy. Continue Reading »

How The Top Food & Baverage Brands Sell on Facebook – 5 Tips to Follow

food-baverage-brand-facebook-tips-cover
Posted April 8th, 2014 in Articles by Eko S

Obviously you are very familiar with eCommerce store on Facebook right? Today eCommerce store is a must for every brands to develop its business. It would be interesting if you could develop your eCommerce store to be able to better communicate with your customers. One of a good medium and proved to be effective for developing eCommerce business is Facebook, as the facts revealed from the following infographic (published by TheOnlineSeller.com), Facebook as much as 5.9% and average people online orders per referral source in Facebook as much as $40. Continue Reading »

Infographic: How to Use Google+ for Business

Google+ for Business Tips
Posted April 5th, 2014 in Articles by Eko S

Many people hate Google+, even only used it to search friends they already do not like, moreover for business. They express a variety of reasons why they hate Google+, like one of this article: explain you why he hates Google+.

Besides all the criticism, did you know that Google+ is great social media as a business? Social Media Today will explain to you in more detail Continue Reading »

5 Dell Tactics to Follow The 2014 B2B Marketing Trends

Dell Marketing Strategies
Posted April 4th, 2014 in Articles by Eko S

The New Year certainly has significance meaning for marketers to renewing its marketing strategy. Especially for B2B marketers who studied marketing to reach its target market. “As fact from Brightcove, the online video platform, in partnership with the Content Marketing Institute and Marketing Profs, surveyed more than 1,200 B2B marketers in the US. It found content marketing is becoming more and more important to marketers, with 93% of respondents using it and 73% producing more content than last year. The results also revealed that on average, 13 different tactics, including blogs, social media, newsletters and video, are used to get a brand’s message to customers”. Results of the survey you can see in the infographic below Continue Reading »

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