iBrandStudio - Resources in Designing Your Brand Identity

How To Wisely Use The Font Combinations into A Logo

Font Combination Logo Design
Posted April 15th, 2014 in Articles by Eko S

A considerable part of the total created logos contains letters or words. It means that a logo designer should be able to wisely play with letters. Even if these are small, common and many times ignorable, a good logo designer knows that the types used may enhance or ruin his work.

Typography, the art of arranging types, is a complex area and any logo designers should have at least, a primary theoretical background in this respect. No one should forget that small details make the great difference. Choosing a wonderful font seems a simple task, just search for it and the Internet will provide simple awesome solutions. Altogether, this solution doesn’t always work…or more exactly, it seldom does. The huge majority of design projects requires the use of more than a single font. If you want to say that in this case two beautiful fonts are needed, you are wrong! Unfortunately, two great fonts don’t automatically mean that their combination is also great! Many times, a good matching of fonts is extremely hard to achieve! Continue Reading »

Infographic: 5 Tips to Create Successful Branding Vine Videos

Branding Strategies Vine videos
Posted April 12th, 2014 in Articles by Eko S

Vine is a mobile app that was introduced by Twitter; this app has a uniqueness that is shared video in 6 seconds. Short enough right? But the excess shared video makes Vine in 2013 became the most downloaded app in the apple store. Amazing right?

Surely being the most downloaded makes marketers begin to look Vine to become a media for they business strategy. Continue Reading »

How The Top Food & Baverage Brands Sell on Facebook – 5 Tips to Follow

food-baverage-brand-facebook-tips-cover
Posted April 8th, 2014 in Articles by Eko S

Obviously you are very familiar with eCommerce store on Facebook right? Today eCommerce store is a must for every brands to develop its business. It would be interesting if you could develop your eCommerce store to be able to better communicate with your customers. One of a good medium and proved to be effective for developing eCommerce business is Facebook, as the facts revealed from the following infographic (published by TheOnlineSeller.com), Facebook as much as 5.9% and average people online orders per referral source in Facebook as much as $40. Continue Reading »

Infographic: How to Use Google+ for Business

Google+ for Business Tips
Posted April 5th, 2014 in Articles by Eko S

Many people hate Google+, even only used it to search friends they already do not like, moreover for business. They express a variety of reasons why they hate Google+, like one of this article: explain you why he hates Google+.

Besides all the criticism, did you know that Google+ is great social media as a business? Social Media Today will explain to you in more detail Continue Reading »

5 Dell Tactics to Follow The 2014 B2B Marketing Trends

Dell Marketing Strategies
Posted April 4th, 2014 in Articles by Eko S

The New Year certainly has significance meaning for marketers to renewing its marketing strategy. Especially for B2B marketers who studied marketing to reach its target market. “As fact from Brightcove, the online video platform, in partnership with the Content Marketing Institute and Marketing Profs, surveyed more than 1,200 B2B marketers in the US. It found content marketing is becoming more and more important to marketers, with 93% of respondents using it and 73% producing more content than last year. The results also revealed that on average, 13 different tactics, including blogs, social media, newsletters and video, are used to get a brand’s message to customers”. Results of the survey you can see in the infographic below Continue Reading »

How Responsive Website Design Proves Beneficial?

Responsive Web Design
Posted April 2nd, 2014 in Articles by Eko S

Designing websites has now become the most sought after services in the present world of Internet business. There are number of websites online that are mushrooming with each passage of day, which has led to the increased significance of website design services. All evolving and successful companies are eager to own a successful website to enhance prospects of their business through Internet, which is why website design has become the need of the hour. Continue Reading »

Six Indicators that Revels You are Still A Medium Logo Designer

Best Logos
Posted April 1st, 2014 in Articles by Eko S

Nowadays, the majority of employers asks for previous experience when hiring; even for junior levels a year of experience may be required. These requirements lead the entire design world into a vicious circle and in this case everyone loses. It’s practically impossible to get some experience as long as almost no one wants to hire newbies.

Many talented designers have had the courage to embrace a freelancer carrer and eventually, to launch a design agency. Fortunately, some employers hire designers having no previous experience. Overall, Continue Reading »

Infographic: What are The Trends of Social Media Marketing in 2014

Social Media Marketing Trends 2014 Infographic
Posted March 30th, 2014 in Articles by Eko S

Many marketers still wondering what are actually the most influential marketing trends in 2014. Based on a survey by the expert views, as much as 40% indicates that content marketing is still very influential in marketing, then followed by 20% of micro marketing, and 10% other is social selling, visual web, social ads, and measurement. Its look like you should be more focus on content marketing to your marketing success. “Content is king: you need to follow 80-20 rule, 80% effort in content marketing. 20% in curation” – Harsh Ajmara, Owner at Digital Insight.

Besides content marketing, in 2014 it seems social media will affect our lifestyle. This is evidenced by Continue Reading »

Branding Lessons: Mc Donald’s Strategies to Recover from Crisis Situations (Part II)

Branding Strategies
Posted March 29th, 2014 in Articles by Eko S

What do you think about Mc Donalds company? Is it a good or bad company? Along with the news that you often hear, of course Mc Donalds has some pretty serious crisis afflict the company, start of the crisis surrounding community and the economic crisis that happen in the country. Previously I have written the Part I of Mc Donald’s Strategies to Face of Crisis, and today I’ll continue to share the other Mc Donald’s strategies to face of crisis that tested the strength of the company to maintain its brand image in front of their consumers.

Here are 5 lessons that you can learn from Mc Donalds when faced with the crisis that hit their brand image: Continue Reading »

Infographic: How to Manage Your Social Media Marketing in 30 Minutes a Day

infographic-rock-social-media-30minutes-day-cover
Posted March 23rd, 2014 in Articles by Eko S

Today, the development of social media are very rapidly, did you know that in the last 10 years social media users more than the entire human population!

Along with the increasing number of social media, the marketers required to have an account in any social media. This is of course a challenge for marketers to focus. As a result if marketer can’t focus, there maybe one of social media abandoned and neglected and marketers could lose new customers from social media that he abandoned. Continue Reading »

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