The goal of marketing is increasing sales and achieving a sustainable competitive advantage (Wikipedia). And to achieve that goal, you as the marketers should stay update and develop your skills to take your marketing to the next level.
Became known in candy maker brand is not enough. You should build your reputation and increase consumers trust to use your product. Although you have offered various discounts may not be able to make your customer interesting, even these steps would be seen as a cheap product that utilizes the opportunity. So be savvy is not cheap.
Starting a business is not easy and of course you will find your competitors. You must have an identity to differentiate you with your competitors. I already read a great article that made me realize that brand identity is essential: 7 Branding Facts Every Entrepreneur Need to Know. Continue Reading »
As technology continues to improve, we see businesses and industries extensively taking more advantage of it. This helps them grow and expand more efficiently than ever before. This also led to more profitable businessmen of this age.
Take for instance the media industry. It was drastically changed with the new technology brought about by the Internet and the digital revolution. If we compare old media and new media entrepreneurs, the differences are quite shocking.
Mark Zuckerberg, the co-founder of Facebook (new media) and Rupert Murdoch, founder of News Corporation (old media) have just about the same net worth. However, Continue Reading »
Marketers are gung-ho about social media. A Social Media Marketing Industry Report 2014, by Social Media Examiner says 92% of marketers believe social media is important for their business. What this tells you is that marketers trust social media to trigger business growth through its ability to reach out to a wider audience. With one in four people around the world using social media, it makes a great deal of sense to use this marketing channel. Not doing so, is big mistake. Continue Reading »
Website design errors can ruin your brand and drive site visitors into the arms of the competition. Check out these nine common errors and try to avoid them. If you do, your website will become the best salesperson, marketing department and public relations firm on the payroll. Continue Reading »
Build personal brand is different with build business brand, business brand might be built around ideas but personal brand is created around your personal name and career. You use this to communicate your personality, skills and values.
And yes each of us is different, but how to create our power to stand out and be unique? In this infographic that published on Referral Candy Blog will give you 30 tips that they have aggregated from a wonderful blogpost by Navid Moazzez, from 37 experts share their best personal branding tips for online entrepreneurs (bloggers, podcasters, authors, speakers, coaches and other content creators online). Hope you find them useful. Continue Reading »
The huge majority of the designers considers that the pen and paper won’t ever die. No matter how many and powerful software options we would have, nothing can be compared to the pen & paper binomial. Altogether, nowadays, every designer uses more tools than pen & paper.
Logo design is part of design, therefore this situation is valid in this area, too. The technology evolved a lot and a logo designer has practically unlimited tools and resources at his disposal in order to create the best logos. Some tools are irreplaceable, while others are more or less useful. Continue Reading »
“Design is not just what it looks like and feels like. Design is how it works” said Steve Jobs and we, the staff behind iBrandStudio, really believe in this idea. Average people, Internet addicted individuals or designers talk more and more about design. It seems that design is everywhere…which is true!
It’s extremely well that more people are paying attention to design, but at the same time, this situation generates lots of misunderstandings and confusions. As example, many people, especially the ones that don’t have many connections with the www world don’t make the distinction between graphic design, web design, print design, UI design or logo design. The result is the confusion of people that need design services but aren’t sure about which kind of designer should be contacted. The confusion is amplified by the fact that a part of the designers are specialized in more than a single field. Continue Reading »
Do you know, the words can change the way people feel, changes the meaning, the mood and the motivation. And how about if you can use that words on your social media marketing efforts? I believe it could drastically affect how much social media traffic you get.
So if you need to know, which words and phrases converts. Let’s take a look this infographic below created by QuickSprout.com. Neil will help you determine what words you should use and what words you should avoid using on Facebook, Twitter, LinkedIn, and Google+. Continue Reading »
You always hear that traditional marketing still playing special role. Many article discuss it to show you how the traditional marketing still important in social media strategies. Now, how if the traditional marketer like the food truck can go viral with their social media?