iBrandStudio - Resources in Designing Your Brand Identity

Branding Lessons: Mc Donald’s Strategies to Recover from Crisis Situations

Branding Strategies
Posted March 12th, 2014 in Articles by Eko S

Do you think the sense of crisis in company’s always real? If you ask about the crisis in company on the internet search engines, there will be various opinions that reveal the sense of crisis in a different meaning. However, the important thing is that you can distinguish the real sense of crisis or just bad times for your company. It is very important to realize, so you are not going to react to drastic action.

The marketers who have long business also cannot avoid the crisis on his company; it is as experienced by Mc. Donald’s who often experience get crisis in his company. Mc. Donald’s Franchise restaurant has more than 33,000 outlets worldwide,all frenchise restaurant belongs to Mc. Donalds provide more profit to its company, even according to Wikipedia: “In 2012, McDonald’s Corporation had annual revenues of $27.5 billion, and profits of $5.5 billion. Amazing right? Continue Reading »

Infographic: How Top Brands are using Twitter

Top Brands Twitter Tips
Posted March 9th, 2014 in Articles by Eko S

More customers!! Large opportunity!! Yeaay that’s all benefit that you can get when use Twitter for your marketing to make engagement with customer. This article by Business.qld.gov.au will make you sure that Twitter will give you more benefit to expand your business.

The problem is of course you are not Coca-Cola, Starbucks or FedEx which has been well-known and become a top brand. But do not be discouraged if you want to start marketing in Twitter, actually from the top brand you can learn how they can make engagement in Twitter. Did you know that, Continue Reading »

Six Tips Learnt from Psychology and Applied Into Logo Design

Logo Design Process
Posted March 8th, 2014 in Articles by Eko S

“Design is not just what it looks like and feels like. Design is how it works.” said Steve Jobs. Creating logos is part of design, therefore how can be interpreted the above statement for this area? By sure, the best explanation could have been done by Jobs himself, but sadly it’s impossible.

Well, it was a hot debated topic amongst us, the team of iBrandStudio, and we decided to share with our readers the conclusions. If someone wants “to translate” the Steve’s idea into the realm of logo design, then the value of a logo should be judge upon the effects over the viewers. If it attracts the eyes of the viewers and they become interested in, then the logo is OK. It is acceptable for a logo to break some rules if it is appreciated by the viewers and the owner is satisfied with the results. Continue Reading »

Infographic: Why You Should Use Pinterest for Marketing in 2014

Pinterest for Marketing Infographic
Posted March 2nd, 2014 in Articles by Eko S

Well, you know that all the marketer nowadays using social media for they business, but do you know what social media will dominate in 2014? I guess the first social media appear in your mind is Facebook, but you are wrong.

Based on the research of digital marketing Omnicore revealed the quite surprising results, one of which Pinterest users worldwide are 70 million people and Pinterest can attract 1,090 visitors per minute. Amazing right? Today’s using Pinterest to grow a business is promising enough. Continue Reading »

Six Simple Tips To Do Brand Building from Top Brands

Brand Building Strategies
Posted February 26th, 2014 in Articles by Eko S

Today, brand is very important and valuable of your business, as said by forbes in Why Brand is Important: “Brands are psychology and science brought together as a promise mark as opposed to a trademark. Products have life cycles”.

Brand now more powerful than product that company produced. Creating a brand that becomes valuable is not an easy thing to do, it takes hard work and experienced. Continue Reading »

Infographic: What’s Working, What’s Not, and What are Marketers Planning for 2014

State of Digital Marketing 2014
Posted February 22nd, 2014 in Articles by Eko S

Every year the marketer needs to change in accordance with the consumer behavior changing. It takes a mature survey to guide marketers run strategies what working, what’s not and what are marketers will plan in 2014. The results belong to webmarketing survey 500 + marketers said that as many as 41% of leads generated will be very influential for the B2B market and drive sales as much as 40% will be appropriate for B2C. Continue Reading »

Rebranding Disaster Lessons from Top Brands

Rebranding Disaster Lessons
Posted February 20th, 2014 in Articles by Eko S

Do you ever rebranding your brand? Or you want to do the rebranding? Make decision rebranding is need considerations and calculations that quite mature. Because this is quite complicated job when a company decides to undertake a rebranding.

Basically rebranding brings more energy and fresh look for business. Especially if times and technology requires you to make a change, of course, by doing rebranding is a good thing to go for. Although doing rebranding is hard work but there are some advantages that you can get by doing rebranding. Here are 5 benefits if you do the rebranding: Continue Reading »

The Statute of A Logo Designer: Service Provider or Designer

marketing concept with pen paper and cup of coffee
Posted February 18th, 2014 in Articles by Eko S

An extremely important saying teaches us that it’s far better to prevent than to treat. I think that this idea is valuable in any domains. Being careful and prepared for the worst doesn’t mean that you are pessimistic. It’s a proof of wisdom and long term vision. Definitely, you will ask how a logo designer could prevent…but in fact what to prevent?

The web evolves, it’s no doubt! More than ever, the Internet turns into something usual, having good Internet connection is no more a luxury for some years. The tendency is to have everywhere Internet that may be accessed via handheld devices. Under these circumstances, it’s clear that logo design can’t stay apart; it is influenced by the Internet dynamics. Continue Reading »

Infographic: How a Small Business Build Their Brand Online

Posted February 17th, 2014 in Articles by Eko S

Online business at this time is a must for any brand that wants to further develop its business. One of the benefits of building an online business is to make your customers will keep coming despite your brand no discounts or promotions.

Sometimes small businesses will get difficulty when have to start online business. Because like it or not, as a small business certainly feels inferior if they have to compete with the big brands that have big budgets and loyalty consumer. But, did you know that there is always an opportunity. Everything can happen in this world though for small businesses who wish to enter the big brands market. Continue Reading »

Infographic: How To Overcome Your Social Media Fears as A Business Owner

Social Media Infographic
Posted February 9th, 2014 in Articles by Eko S

Do you often hear that social media is not suitable for small business? And so many articles discuss that the most of the failed business in social media are small business, as mentioned in Forbes: Why Small Businesses Are Losing On Social Media.

This is because social media requires continue maintain and more frequent conversations between their business and its customers, or potential customers and building a level of trust and loyalty. However, not a few of small business before starting business in social media get their own fears, and that is a pity if they do not realize that these fears may undermine their marketing strategy. Continue Reading »

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