iBrandStudio - Resources in Designing Your Brand Identity

Infographic: How a Small Business Build Their Brand Online

Posted February 17th, 2014 in Articles by Eko S

Online business at this time is a must for any brand that wants to further develop its business. One of the benefits of building an online business is to make your customers will keep coming despite your brand no discounts or promotions.

Sometimes small businesses will get difficulty when have to start online business. Because like it or not, as a small business certainly feels inferior if they have to compete with the big brands that have big budgets and loyalty consumer. But, did you know that there is always an opportunity. Everything can happen in this world though for small businesses who wish to enter the big brands market. Continue Reading »

Infographic: How To Overcome Your Social Media Fears as A Business Owner

Social Media Infographic
Posted February 9th, 2014 in Articles by Eko S

Do you often hear that social media is not suitable for small business? And so many articles discuss that the most of the failed business in social media are small business, as mentioned in Forbes: Why Small Businesses Are Losing On Social Media.

This is because social media requires continue maintain and more frequent conversations between their business and its customers, or potential customers and building a level of trust and loyalty. However, not a few of small business before starting business in social media get their own fears, and that is a pity if they do not realize that these fears may undermine their marketing strategy. Continue Reading »

6 Factors to Consider when Making Ads for Food and Baverage Brands

Food Ads Tips
Posted February 7th, 2014 in Articles by Eko S

Did you know the majority of food advertising has a target market of children, due to American children could spend 44.5 hours a week to see the TV and are exposed to up 30.155 TV ads a year. (Source: Targeting Children with Treats Infographic)

Food beverage business certainly needs more trust from consumers, because they not just want to consume products that they will eat, they need to be convinced and a proof a products they consume are safe for the body, especially the food for they children, of course, parents will not be arbitrary to give food to their children. Continue Reading »

Case Study: The Multiple Roles of A Logo

Logo Design Tips
Posted February 4th, 2014 in Articles by Eko S

Any web designer knows that every important thing should be added on the homepage of a website and it should be bold and big. Altogether, not everything that is small is implicitly negligible. Well, a considerable part of the designers and the majority of the clients consider that what is bold and big is important while the rest is ignorable.

I consider that the vocation of the designers is to convince people that every small detail is important. Here, we advised the readers many times that small details make the big difference. Once again, we warn you that on long term perspective, the small details are capital for the “health” of a project. Continue Reading »

How A Logo Designer Should Review his Evolution at The End of The Year

Yearly Evaluation Logo Designer
Posted January 28th, 2014 in Articles by Eko S

Yearly, Bill Gates writes a letter for everyone on this planet that is interested in how the humanity evolved in the precedent year. In 2013 he stated that measuring progress is in fact the base of progress itself and any individual must treat this subject with maximum attention. The conclusion is obvious and at the same time very important: none can have an objective opinion without feedback!

This principle is valid for any individual and for logo design community it seems even more important! Therefore, every designer should try implementing their methods of measuring progress as soon as possible. Determining the progresses made across time is as registering the temperatures: you may say that is cold or warm outside, but without a thermometer is impossible to correctly determine the temperature. Continue Reading »

5 Strategies To Do Viral Marketing from Top Brands

marketing concept with pen paper and cup of coffee
Posted January 21st, 2014 in Articles by Eko S

Have you ever come across advertisement initially unremarkable suddenly become very famous? This is what we call the viral marketing strategy. Being the most sharable ads are the dream of all brands which their campaigns can makes almost everyone who saw it become infected. And the one way to do that is by using viral marketing, but how to do viral marketing? How a brand doing viral marketing to their campaign?

In this article, I decided to share with you the 5 strategies when doing viral marketing campaigns based on case study from top brands, here they are: Continue Reading »

How Big Brands do Viral Marketing on Facebook

Posted January 18th, 2014 in Articles by Eko S

Today many business people are talking about viral marketing, because this marketing strategy is a type of booster popularity that spread rapidly with a short time. Social media is one medium that provides an opportunity for marketer to more develop they viral marketing. Continue Reading »

How Should A Logo Designer Handle the Lack of Creativity?

Designer Tips Lack Creativity
Posted January 14th, 2014 in Articles by Eko S

More and more entrepreneurs and business owners became aware that taking care about their brands is vital. Nowadays, the potential customers have so many opportunities that is impossible for them to objectively judge the solutions. This is an extremely positive fact for most of us, but it’s a real hell for entrepreneurs and business owners. The harsh competition means that only the best survive.

Into this complicated equation, branding plays a major role. No matter the quality of a product, without a solid strategy of branding it’s impossible to become known by people. Anyway, this is good news for logo designers: people will need more and more logos and strong visual identities. Continue Reading »

Case Study: How the Top Brands Use Twitter Hashtag in TV Ads on Their Business

Twitter Hashtag Branding Tips
Posted January 9th, 2014 in Articles by Eko S

Do you know what the relationship between TV and Twitter? As you already know everyone is so dependent on social media, every time they can update on social media. Even while watching TV, viewers will see two screens, the TV screen and the smartphone, especially during commercial breaks; TV audiences will increasingly focusing on the 2nd screen. That’s why, with the merger between TV ads and social media will generate higher engagement and greater return on total ad spend. Continue Reading »

How Will You Make Your Brand Noticeable in the Pinterest Crowd? – 10 Awesome Ideas

Pinterest Branding Tips
Posted January 6th, 2014 in Articles by Eko S

Which social media surged in popularity in 2013 among brands and non-profits? – Any guesses

Facebook, Twitter, Google Plus – Nope, it is astoundingly Pinterest, a visual social platform that rakes 2 ½ billion page views every month from their 70 million users.

Just not visual blogging, Pinterest is a great content curation tool. A social bookmarking service used by one-fifth of the American, says Pew Research and one-third of them are US women. Isn’t that great? Continue Reading »

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