Marketers are gung-ho about social media. A Social Media Marketing Industry Report 2014, by Social Media Examiner says 92% of marketers believe social media is important for their business. What this tells you is that marketers trust social media to trigger business growth through its ability to reach out to a wider audience. With one in four people around the world using social media, it makes a great deal of sense to use this marketing channel. Not doing so, is big mistake. Continue Reading »
Website design errors can ruin your brand and drive site visitors into the arms of the competition. Check out these nine common errors and try to avoid them. If you do, your website will become the best salesperson, marketing department and public relations firm on the payroll. Continue Reading »
Build personal brand is different with build business brand, business brand might be built around ideas but personal brand is created around your personal name and career. You use this to communicate your personality, skills and values.
And yes each of us is different, but how to create our power to stand out and be unique? In this infographic that published on Referral Candy Blog will give you 30 tips that they have aggregated from a wonderful blogpost by Navid Moazzez, from 37 experts share their best personal branding tips for online entrepreneurs (bloggers, podcasters, authors, speakers, coaches and other content creators online). Hope you find them useful. Continue Reading »
The huge majority of the designers considers that the pen and paper won’t ever die. No matter how many and powerful software options we would have, nothing can be compared to the pen & paper binomial. Altogether, nowadays, every designer uses more tools than pen & paper.
Logo design is part of design, therefore this situation is valid in this area, too. The technology evolved a lot and a logo designer has practically unlimited tools and resources at his disposal in order to create the best logos. Some tools are irreplaceable, while others are more or less useful. Continue Reading »
“Design is not just what it looks like and feels like. Design is how it works” said Steve Jobs and we, the staff behind iBrandStudio, really believe in this idea. Average people, Internet addicted individuals or designers talk more and more about design. It seems that design is everywhere…which is true!
It’s extremely well that more people are paying attention to design, but at the same time, this situation generates lots of misunderstandings and confusions. As example, many people, especially the ones that don’t have many connections with the www world don’t make the distinction between graphic design, web design, print design, UI design or logo design. The result is the confusion of people that need design services but aren’t sure about which kind of designer should be contacted. The confusion is amplified by the fact that a part of the designers are specialized in more than a single field. Continue Reading »
Do you know, the words can change the way people feel, changes the meaning, the mood and the motivation. And how about if you can use that words on your social media marketing efforts? I believe it could drastically affect how much social media traffic you get.
So if you need to know, which words and phrases converts. Let’s take a look this infographic below created by QuickSprout.com. Neil will help you determine what words you should use and what words you should avoid using on Facebook, Twitter, LinkedIn, and Google+. Continue Reading »
You always hear that traditional marketing still playing special role. Many article discuss it to show you how the traditional marketing still important in social media strategies. Now, how if the traditional marketer like the food truck can go viral with their social media?
The logo designers know that the term “the second impression” is totally outdated these days. People have (for any kind of problem) so many solutions at hand that any small inconvenient determines them to search for other options. Of course, the main “responsible” for this situation is the Internet. This circumstance is quite advantageous for the average Internet user, but it’s not the same for the service providers. In conclusion, nowadays, the expressions “second impression” and “second chance” shouldn’t be in the vocabulary of anyone involved in the online industry. Continue Reading »
Do you already have a marketing brand strategy on Facebook? Various kinds of brand that is currently conducting a campaign on Facebook have a wide range strategy to reach his target market. All of this because the competitive world needs every brand to show his quality with easy way by utilizes social media.
Especially for the university brand the biggest problem is what everyone else thinks about their institution: Is it quality enough to get appropriate science for the future?
“Schools have realized that this is a very competitive market. If you want more students and get more money, you need to give more point of difference”; said Hayes Roth, VP worldwide marketing at Landor Associates. Continue Reading »
Should you do rebrand for your company or business? When is the best time to do that? Since we know rebranding a company’s goals, message, and culture is hard. Not only can it be expensive to execute a complete rebrand, but it can also be risky.
So a successful campaign requires more than a revamped logo and a name. It demands a vision that inspires customers, investors, and involves overhauling a company’s goals, message, also culture.
There are many reasons why a company may wish to rebrand, Continue Reading »