Branding is the only thing that defines a business and differentiates it from its competitors. However, digital distractions are everywhere in this current era. As a result, you will need more than just a catchy name and a nice logo. They aren’t going to prove more than enough to pique the interest of consumers.
What can you do to create an unbreakable brand identity that will capture the attention of your targeted audience? Well, you can start by ascertaining that you have a firm grasp on the latest branding trends.
The New Year brought with it the perfect opportunity to refresh and refine your branding. Before delving into the details, this topic will hammer it home; branding is everything, and it deserves your utmost attention.
#1. Determine your archetype
The highly reputable and popular psychologist Carl Jung conceptualized the meaning of the word archetype. It involves defining your brand using recognizable characters from world-renowned fables, novels, and folklores.
Over the last few years, many popular brands have been resorting to this particular branding strategy. In doing so, they created a brand image that their clients could never forget. You should also consider using this business branding technique.
#2. An honest analysis of performance
You must ensure that your brand values prioritize honesty, credibility, and authenticity. It is sensible to analyze your performance constantly to find out all the weak spots. In doing so, you can constantly improve them to strengthen your brand value.
You often wonder what is branding in business. In that respect, honest performance analysis can prove to be extremely helpful. If something goes wrong at some point, you should let your clients know that you will do everything within your reach to fix it.
#3. Logo recreation
The logo of your business acts as the face of your company in your targeted market. Expert marketers believe that a business logo is a mandatory part of both large and small business branding.
You shouldn’t let your logo design resemble a casual drawing. If you do, then all your efforts will go down the drawn. An improperly designed logo will make people believe that you are unprofessional.
You can acknowledge the importance of a logo from global companies. For instance, the logo of McDonalds and Coca-Cola are highly recognizable.
The former company’s logo is now the face of the fast-food business while the latter company’s brand image signifies soft drinks. Why else would you look at it and can’t think of anything else by a soft-drink?
#4. Social media strategy evaluation
Social media presence is crucial to businesses these days, particularly startups, top mobile app development companies and small business companies. Social media platforms such as Facebook, Instagram, and Twitter offer budding businesses a wide range of opportunities regarding business name branding.
With these platforms, you can tap into a massive pool of potential customers. Marketing using a thoughtfully created social media page is quite different from traditional marketing methods.
Social media platforms allow startups to garner media mileage and develop brand awareness with a small budget.
#5. Creating brand videos
You have to acknowledge the fact that the attention span of human beings is steadily dwindling. You can’t expect prospects to read long content pieces. They will move on after reading a couple of lines. That is why you should focus on creating brand videos.
According to business branding specialists, audiences are going to engage with video content more than blogs and articles.
Hence, you should focus your efforts on the creation of targeted videos to educate your buyers, build brand recognition, and encourage them to purchase from you. Apart from videos, you should also explore other visual mediums including GIFs, illustrations, and graphics.
#6. The packaging
This particular guideline is going to attract only those companies that sell products. So, if you have items to sell, then you inevitable require packaging. What is branding in business that sells products without paying attention to the packaging? Before reaching the product, a buyer will have to open the package.
Therefore, you must consider utilizing the packaging to entice your buyers. If the product and the package don’t match, then you will inevitably lose clients.
According to business veterans, one must never take packaging lightly. Business companies that relied on ordinary packaging of their products ended up with heavy losses.
#7. Merchandise recreation
You already recreated your logo to enhance your small business branding tactics. Now, you should recreate your merchandise as well. Pay attention to your products to see if the designs appear perfect or not.
Regardless of what you sell, you have to ensure that your merchandise stands out from the products offered by your competitors. After all, customers want something useful and aesthetically appealing.
#8. Business blogs
As already mentioned earlier, you should rely on videos to educate the audience about your company. However, it doesn’t mean that you will scrap the task of creating written content entirely.
Business blogs are one of the best business name branding ideas that you will ever come across. The blogs you create will project you as an authority in your industry and business. You should post relevant text and image-based content regularly on your website’s blog page.
Make sure that the information in the content can solve the problems related to the products and services sold by your industry.
Don’t forget to update the information from time to time so that readers find your blogs useful. You must also make sure that the blog design accommodates a proper mix of texts and visuals.
It means that the blog will explain issues with visuals including images, infographics, and videos whenever required. An interesting and engaging mix of content will attract more potential clients to your blog.
#9. Advertisement renewal
None of the branding strategies mentioned here will function properly if you don’t frame your ads properly. You can put advertisements in newspapers or billboards, but they won’t have much of an impact on clients.
Achieving success with advertisement design depends on the compelling power of the same. Unless your buyers feel the need to take a buying action after viewing your advertisement, one can safely say that it didn’t perform its task.
#10. Brand promotion with email marketing
You must not exclude email marketing from your branding strategies. When you create a professional email to deliver relevant information about products and services to your clients, it builds a nice and friendly image of your business. Therefore, you should put images in your emails along with the text that elucidates your products and services.
One Last Tip
This topic promised to disclose branding tips that will help you enhance your business in 2020. Since you have been reading this write-up ardently from the beginning, you will receive a bonus. Yes, you will learn one last branding trend that you can utilize.
You place advertisements on various platforms.
While you explore all the possible venues, you must not forget to post banner ads on the internet. These advertisements come in several sizes. If you want to enjoy the best results, then you should launch a banner ad campaign that will last longer, possibly for months.
This act will allow prospective clients to recognize your brand immediately. However, for your banner ad to stand you, you have to use unique colors, images, texts, call-to-action-buttons, and other features. Only then you can expect the ad campaign to create a lasting impression on buyers.
The task of building trust among modern customers is now more difficult than ever. Due to abundant online distractions and the frenzy of daily life, traditional branding methods and strategies are losing their edge.
Currently, brand building demands more effort from business owners. The tips given on this topic will surely prove useful, but implementing them demands a lot from industrialists. Hence, you shouldn’t shy away from any help that you get.
You will need it to cross this hurdle. Then again, once crossed, your brand will become a coveted and recognizable one among your customers. Just follow the guidelines and you will surely recognize the difference.
About the Author!
At the center, Moon Technolabs Pvt Ltd – One of the top mobile app development companies is driven by the vision, sharpness and flourished under the leadership quality led by none other than the founder & CEO: Mr. Jayanti Katariya. Managing requirements and serving productive results to entrepreneurs.