5 Benefits of Building a Strong Brand Identity
What acts as the face of your whole organization on the online market for the audience to see? Your brand identity. The identity you create for your brand is your company’s face and personality that your online audience will be interacting and engaging with.
Every activity between your company and your potential customers will slowly build up that personality and become your identity. If the audience finds your company’s personality appealing, exciting, and engaging, your brand identity will gain a compelling reputation in the online market.
People and even businesses make a common mistake in considering the brand identity similar to the brand logo. While you aren’t entirely wrong, it isn’t the correct understanding to have. Your brand identity is the whole tree of your company, while the brand logo is only one small branch of it.
So you need to make sure you brand awareness is the right to create a good brand identity because that’s what people see before they even decide to interact with your business.
If people think that your online business identity isn’t a good one, then they will probably not consider buying from you since they won’t be able to trust your brand. And when they find a better option they are most likely going to be going towards your competitors.
Why Are Brands Important to Customers
Mainly, brand identity deals with the relationship building between the company and its customers. Over time, how you deal, interact, and engage with your customers will grant you the earned credibility. The audience can recognize you amongst the massive crowd of online businesses.
Once your company and brand have earned recognition, your business has set its product and service quality standards in the market. Customers now know what they should expect when buying from your brand because they trust you because of the years of history between your brand and consumers.
To better understand the importance of creating a solid brand identity for your business, let’s look at the FIVE major benefits of creating a strong brand identity.
#1. Brand Recognition
The brand you want to create is used to recognize your company, products, and services. Customers can use your brand identity to instantly recognize your business and associate the appropriate brand image with it.
If you spot a bear wearing a red scarf in a commercial, you are moist likely to think of the brand Coca Cola.
If you hear the music that Mcdonald has used for years, then immediately you will recognize the brand when their advertisements play on the television.
Branding plays a crucial role in the reputation-building process of a company, especially if it’s relatively new. If your business has collected negative reviews over the years and is known as a company that treats its customers with disrespect, your business will fail to grow and survive.
Your company has earned a negative brand image, and customers now identify your brand as untrustworthy and a waste of money. Meaning, the company’s success and booming are heavily dependent on the compelling brand identity it earns over the years by providing quality customer experience to its consumer base.
When a customer is shopping for a particular product or considering a company to perform a service, they recognize your company in the running.
Consumers are far more likely to choose a brand that they recognize over something unfamiliar, even if they don’t know a great deal about your company at the time. Having a strong brand works to build customer recognition.
#2. Gain Trust and Credibility
By establishing a positive brand identity through recognition, your customers will soon grow to trust your business if your company maintains this image for a specific period. This process allows your brand identity to gain credibility in the business market.
Meaning, now your brand has earned the loyalty of a big chunk of the audience. Thanks to the consistent, high-quality customer experience your company provided the customers, they have now grown to trust your products and services. They are most likely to buy from your brand when the need arises.
Another gainful benefit of earning credibility for your brand is that now you have earned a compelling reputation in the market. It is well known and therefore is now a face of the industry your company is operating in.
As you build your credibility, you also build recognition, loyalty, and competitiveness. Everything goes hand-in-hand, and you’ll find that your credibility has a direct connection to customers’ ease of purchase. We want to buy from companies we like, know, and trust. If your brand is credible, you’re far more likely to get the sale.
#3. Gain a Confidence Boost
All the positive news and presence in the market and the online world isn’t just good for the business in monetary terms, but it also gives a massive boost to all your employees, managers, executives, and the board.
It reinforces your company’s belief in its core values, mission, and vision. The basic foundation of the economic, ethical, and moral guidelines you created for your brand to operate by were the right ones. Your company continues to go in the right direction and grow as the public favorite.
This positivity in the business environment will motivate every member of your company to work better, achieve better and do better that will ultimately further increase the performance and productivity of your brand. Possibly, even enable you to further better your customer experience.
#4. Earn and Secure Customer Loyalty
We earlier mentioned that your brand would earn itself customer loyalty through consistency, brand recognition, and credibility.
Collecting the loyalty of customers in such a competitive market isn’t an easy feat. But the payoff makes it all worthwhile. But earning customer loyalty is the end of the story; the main objective is to maintain it for the years to come.
If your brand can earn and maintain the loyalty of its consumers, then your company has secured a market share under its name. Valuing and keeping the loyalty of the customers will soon earn you blind trust.
Irrelevant of the quality of your products and services, these customers will continue to buy from your brand because of the deep bond your company has now created with them.
Your customers love your brand image and the products or services you sell and will buy them all unconditionally when the need arises. Having a strong, well-known brand enhances your credibility with customers, your industry, and the marketplace as a whole.
One effective way to earn customers’ loyalty without much effort is by making a celebrity your brand ambassador. Every fan of that famous individual will now feel an attraction towards your brand and will most likely buy from your company until that celebrity is your brand ambassador.
#5. Competitive Advantage
Gaining market recognition, credibility, customer loyalty, and highly motivated organization will provide your brand an epic advantage over all your rivals in the market who you are fighting consistently for the market share.
Thanks to the fact your company has gained a strongly recognized and credible brand identity that the audience trusts and prefers, your business can quickly take over the competition and get ahead of your rivals.
Your brand is highly distinguished in the market because of your compelling industry reputation making it easier for you to redirect masses of potential customers right to your company.
Also, the process of introducing new products and services into the market under your brand name will be pretty smooth since the audience will almost instantly and readily accept anything new you have to offer because of the trust factor.
When you already have a strong brand and loyal customers, it is often easier and less expensive to introduce new products or test them out before you further invest in them. If you have a loyal brand following, your customers will often be interested in your new products and even anticipate them being released.
Your brand is what differentiates you in the marketplace. When customers recognize and back your brand, it helps lend a competitive edge to your company. The more recognition you receive and the more you build your brand, the more you will find that your brand elevates and is competitive with other well-known brands.
Your brand represents who you are. Your brand tells a story through your website, products, business cards, infographics, in your stores, and during interactions with clients and customers.
What do you want your brand to say about you? If you require a smart brand identity solution, consult Kro Studio, a top rated IT agency for a reliable work. Establishing your brand identity is a project that involves research about your audience and time to develop your identity.
About the Author!
I am Harry Lawson is a Head of operations at Kro Studio. It’s a technology company that excels in Logo design, Web design & development, Ecommerce development and much more. I manage overall marketing activity for the company. I write creative content that engages audiences with a wonderful experience. My articles provide valuable information to readers that groom them in all aspects.