Lead Generation: A Beginners Guide Generating Business Leads The Inbound Way

Illustration created by vectorjuice - www.freepik.com

When you are starting a business, you have to look into so many things, from how to begin your business to how you need to work on it. There are so many things that need to be checked when you are starting a business, and most of the time, the beginners do not know what you need to do and what not.

Starting a business is not as easy as it might look; you have to put all the hard work into it to get it working and to make it very successful.

Lead generation:

Lead generation is a way through which you can connect with people easily and directly. It makes it very easy for the businessman to make more customers.

The dos and don’ts:

In this era, when things are moving very fast, and people are succeeding every day, you need to do something different to make your business successful. If you keep doing things that everyone is already doing, then you are not going to be successful because it will not attract the people.

Similarly, if you will do something too extraordinary, and people are unable to understand it then again, you are not going to be successful.

When you are starting your own business, these are a few things that you will always need to have in your mind. If you want to make your business do really well, then you need to maintain a good balance between what you can bring new and what is easily understandable for the people.

How you can start it:

The people who are about to begin their business, or are starting small businesses think that it is very difficult to start it, or it is very difficult to get in touch with people to gain more customers.

But there is good news for all the beginners that nothing is impossible, and lead generation is introduced for people like you. Why the new businesses are unable to mark anything being in the business community is because they are unable to show their presence.

These businesses even though their initiatives are amazing and the services they are providing are too good, still not able to prove themselves because of the above-mentioned reason.

How you can make your business work:

How to make business work
Illustration created by pch.vector – www.freepik.com

When you are not able to generate the leads, then it definitely gets very problematic because the small business does not have too much margin to make mistakes.

This article is here for all those people who are still not able to mark their presence, and this a beginner’s guide to lead generation which will simply help you in gaining a lot more customers than you think of.

When you are starting a new business, then it gets quite difficult to know what you need to do first and what can wait for a little longer. We will explain to you a few things that you can do in the beginning if you have no idea how it needs to start in future.

Social media:

When we are talking about the promotion of our business, or different marketing strategies, then we can never forget about social media. Some people know how to use Facebook, and they are gaining more and more customers every day through it.

Similar to that, some people are using Twitter, and they are gaining customers and followers through it. What you need to do is, make a social media account on any platform that is convenient for you and start talking to people and gaining customers.

What you need to do is follow all those people who are doing some sort of similar business to you and start noticing their strategies. When you follow them, you will get to know what are the main keywords that the customers are using. This way, you will be able to target the audience in a better and easier way.

Content marketing:

The Importance of Quality Over Quantity in Your Content Marketing Strategy
Illustration created by freepik – www.freepik.com

After you have made your social media account, the next thing that is going to matter is what type of content you are creating and how you are working on it. This way of marketing can easily make you reach new heights in your field if you are doing it the right way and are not making a mess.

When you are creating extraordinary content, and it is attracting people, then there are chances that you will not only make new customers, but you will make regular customers. Through your content, people will be able to understand your business better, which will help them in relying upon your services or trusting them completely.

When the customers start to trust you, it will not only generate the leads and turn them into great sales, but there are greater chances that those people will recommend their friends and family to reach out to you too.

Stay connected with your customers, know what problems they are facing in your services or what changes they need you to make. Work according to their choices and see how your business reaches new heights and how you progress in a very short time.

Local advertisement:

When you are starting a new business, never underestimate any sort of advertisement, be it newspapers or small magazines. Try to promote your business wherever it is possible because you do not know what is going to work for you or what can make you extremely successful.

Similar to that, attend all the shows that are in any way related to your business or even if it is any other sort of campaign. Reach out to new people and tell them about your business.

It might look that it is not going to work too much, but even if you gain only a few customers from there, it will still be a success because honestly, some progress is better than no progress.

Marketing through influencers:

When you have spent some time gaining your customers, and now when you know what their priorities are, you can quite efficiently target what they want to see and have.

Check on the customers, and see who they idolize on their social media, promote yourself through the influencers because it will turn out to be the best strategy.

Once you know who these specific customers admire or who they adore, you can target the influencers from there and can easily generate leads through them.

You can send your services to the people who are popular with your customers and can gain a lot from the huge amount of their followers.

Email marking:

email marketing
Illustration by Unblast via Dribbble

Other than using the influencers, one more thing that you can do is promote yourself or your business through email marketing. What you can do through email marketing is that you can send the newsletters to them, you can send them the content of your blog, or you can simply send them the updates on what you are doing with your business.

When you keep sending them things through email, there are chances that you will not only gain new customers, but you will also be able to get your old customers back. When you keep reminding them about your business now and then through emails, then they will definitely choose you when they are given a chance.

So, email marketing is definitely one of the greatest strategies to connect with your customers or to keep them engaged.

Paid ads:

One last thing or you can say one last nut to crack is the paid ads. Paid ads are definitely going to work if they are done in the right way.

Make the promotional ad an attractive one so that when it comes in front of people while they are watching something, it does not irritate them, rather attract them. When people can watch your service again and again through an ad, then it will be in their minds when they are going to require that service.

Lead generation is definitely not going to be easy for you in the start, but as you will get experienced in it, you will feel more comfortable with it and will be able to work on it in a better way.


One last thing that we will definitely need to remind you of is that patience is the key. There is nothing that happens overnight. You will have to be so patient until your business starts to work for itself and you can sit and relax.

Until then, work as hard as you can because it will return to you in ways that are impossible to imagine yet.

About the Author!

Sheikh Adil is a keynote speaker on social media strategy, LinkedIn marketing & social media marketing trainer, MediaHicon digital marketing author, and MediaHicon SEO consultant for global organizations.

You might also like
  1. MediaOneMarketing.com.sg says

    The small business owner has a lot of tasks on his shoulders. This leads to a lack of time and almost round-the-clock employment. The lack of large resources does not allow you to take risks, conduct large-scale promotions or hire expensive specialists to develop and conduct promotion campaigns. This is the main difficulty. After all, for a small business, a quick result for a small amount of money is important.

  2. […] said that, creativity is born out of chaos and it takes a lot on a designer’s end to come up with visually intriguing images that help to […]

  3. […] Rather logically, the funnel is wide at the top and narrower at the bottom. Some inevitably end up leaking out along the way. Others, however, are gradually filtered down as qualified leads. […]

Comments are closed.

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More