By now it is very clear that social media is of paramount importance in growing any business. However, it is very important to understand the social media landscape. There are so many social media platforms that a company can get lost in the maze. This is why it is very important to understand the acceptability standard of social media. It is very easy to get carried away and post too much about the same things on various platforms. Over-posting could definitely be one of the worst social media mistakes.
In this blog, we will learn what role does a website designer play in this process and how can they identify these social media mistakes by companies and rectify them.
#1. Using too Many Typefaces
A very common mistake that a lot of designers make is to use random art and fonts that are completely unrelated to your brand niche. No matter what the size of your business is, it is very important that you have clarity of what your brand’s identity is. This will help you to choose images that are connected to your business theme. Create a style guide that explains the motto and syncs with the aim of your business.
For example, it is not wise to use comic sans for the website of a hospital. You should also ask one person to review your social media post before it goes live.
#2. Inconsistent Imagery
Social media will get more attention when you post some images and videos regularly. A lot of designers simply download an image from internet and slap on some text on it. Never do that, as this is highly unprofessional. To avoid any social media marketing mistakes it is important to approach it with thoughtfulness and ideas that are actually unique for your brand. Social media graphics should be designed in such a way that they contribute to the communication about your brand.
#3. Over-Emphasized Text
If you are not taking the help of a graphic designer, you are very likely to make the mistake of over-emphasizing text. Social media platforms like Facebook have specifications regarding text on the image. There is a similar specification for ads on Instagram. You can slow down the delivery of ads, shut them down completely or even lower the performance of ads. This is why it is best to hire a designer who can professionally overlay the image text for you.
#4. Not Keeping the Audience in Mind
Your target audience should be the main focus of whatever you do. Make sure you consider the audience of your business and come up with ideas that will look compelling to them. For an instance: you cannot use the same strategies for an audience that comes to a shopping mall and for the audience that goes for language coaching classes. There is not a universal marketing strategy that fits every type of audience. This is why it is very important to think from the audience’s point of view just so that you can connect with them in a better way.
#5. Failing to Test Different Approaches
It is very crucial to test different approaches before finalizing and implementing one. This will make sure that you get the most value from your social media presence. It has become easier to understand social media platforms as most of them provide analytical data which makes it easy to understand how things work. It is necessary that the designer runs some tests on images to make sure they look appropriate. Testing user engagement by using different images, photographs, colors and logo variations should also be done by the designers. Analyze the factors that will drive clicks to your website and what drives sales data.
#6. Not Doing Justice to Hashtags
A lot of designers use hashtags just for the sake of using it. The basic purpose of using hashtags is to allow people to find your brand. There are so many designers who are obsessed with the idea of creating a viral funny hashtag that they don’t realize that they are diverting from the true purpose of using a hashtag which is to increase the visibility of your brand.
Apart from these points, there are various other avoidable social media mistakes by employees which can contribute towards a better social media marketing strategy. Pay attention to the kind of tone you use on social media. The voice of your social media should be consistent otherwise it can look highly unprofessional. Be clear with whatever you write. The use of active or passive voice, formal or informal indication and what type of acronyms are being used, all of this should be kept in mind.
Make sure that your business account reflects your business and not your personal opinions.you should always keep in mind to reveal things about your business and not your personal ideas. Always keep your brand ideas in the center. No matter what you personally think about an issue it is best to avoid any personal outburst.
It is definitely an art to master on social media. However, it is best to take a cautious approach while you are starting out. The best way to learn social media is by learning from major brands and observing how they utilize social media platforms to spread the word.
About the Author!
Maulik Patel is Founder & Director of www.clickmatix.com.au. His passion for helping people in all aspects of online marketing flows through in the expert industry coverage he provides. He is an expert in Web marketing, Search Engine Optimization, Social Media, Affiliate Marketing, B2B Marketing, Online Advertisement of Google, Yahoo and MSN.