A brand image requires creativity and a solid campaign to attract customers. An important part of a marketing campaign is the visuals that are associated with it. Visuals give brand recognition and evoke loyalty among customers. Companies get in touch with different companies offering graphic design services to develop a logo or templates for their social media which would leave an everlasting impression on their target audience.
Ultimately, it is up to the designer to portray the client’s vision in their designs but a thought-out design strategy can really help brands in broadening their market share. In today’s Let us discuss some effective brand strategies that can be implemented using graphic design.
#1. Helps to Create a Solid Image
Branding plays an important role in helping a company grow. Moreover, image and branding go hand in hand. If you are trying to create a strong brand image then you will have to work on your branding and vice versa. Think of the biggest companies out there. What is the first thing that comes to your mind when you think of Apple, Microsoft or Nike? It is always the logo because it is deeply instilled in our memories.
A logo doesn’t have to be super fancy. Take McDonald’s for example, could the founders of the famous fast-food chain predict that one day the yellow “M” would become so iconic in over 119 countries! Similarly, the Nike swoosh is easily identifiable no matter where you see it. That is the power of branding you should aim for.
No matter which aspect of marketing you take into consideration, creating valuable content is the key to a successful campaign. To support our claim, there has been researching done which shows a correlation between quality content and implementing a successful marketing strategy. Moreover, researchers stress the fact that rather than increasing the frequency with which the content is being posted, marketers should focus on the quality.
This is where brands need help from UX designers since they know how to create visuals that are to the point and at the same time user-friendly. For example, the UI design of a website is solely focused on the looks and style of the website. A graphic designer would be expected to create a design in a way in which it enhances user experience and depicts the truest image of the brand.
#3. Choose the Right Colors
Designers can help you understand the set color palette that is linked to your brand. Colors do make a difference. Some colors are visually more appealing as compared to others and as a result, are more impactful. Therefore, before you decide the colors, sit with your graphic designer and discuss all the options in detail. Moreover, if you think that you think that you could do better with the colors then maybe you can even discuss with your team to change the color palette. Better late than never!
More importantly, once you have decided on the colors it is important to incorporate them in every poster, image, and video that you share with your audience. It is important to repeatedly show them to your customers so that they recognize them. Take Coca Cola, for example, the iconic red and white color is hard to miss out no matter where we see it, right? This is because we have registered it in our memories in way that the first thing that we associate with is a Coke bottle.
Videos have a far-reaching impact on social media which even multiples images posted at the same time wouldn’t be able to compensate for. It has been estimated that by the year 2021 almost 80 % of the online traffic would be purely for videos. Moreover, it has been established that video format of advertisements leaves a bigger impression on the audience. Therefore, it is better to share them more often.
At the same time, it is also true that short videos are more appealing to viewers. Therefore, your motion graphics must be able to communicate the message in a shorter period. Video advertisements are not only watched more by people, but viewers also tend to share them as well. If you haven’t been sharing video content, then this is the time to invest in a video ad campaign.
#5. Highlight Products and Services
Graphics are mostly used by companies to attract users. Another great way to utilize your graphic designing team is to showcase a product or service. You could depict your product/service details in a fun and appealing way. A lot of companies nowadays use infographics on their website rather than boring and monotonous product descriptions. Infographics constitute a chart or diagram which is used for data representation. The good thing about this form of description is that they contain a large amount of data in a small area.
It would also be beneficial for you to understand that people nowadays don’t have the time to read long descriptions and even if they do they would rather prefer to look at pictures (such as the time and age we live in). The quicker you come into terms with this fact, the better it would be for you and your brand. Do make sure that you are providing clickable links in your content so that the customer knows exactly where to get what you are offering.
#6. Use High-Quality Images
In this day and age, nobody wants to compromise on the quality of the images. No matter how beautiful your design is if it is even slightly pixelated then don’t expect people to even give it a second glance. Like it or not, this is how marketing works. Your images must show the product from all angles. It would also be helpful for you to be consistent with all your social media handles. According to research, it has been estimated that tweets that contain images are re-tweeted almost 150 times more than tweets that only have text.
There are plenty of websites that offer high-quality images that too free of cost! Apart from a visual aspect, high quality helps you improve your SEO. Search engine optimization helps your website to be ranked higher on Google pages. However, there must be a few factors kept into consideration when you are using images on your website.
Your images should make sense and must be linked to the content of your website.
Don’t forget to add alt-text along with the title tags. These help in improving the visibility of the website through image search.
#7. Make your Website View Mobile-Friendly
The mobile advertising industry is expected to grow at an enormous rate in the coming years. Therefore, on your behalf, it would be prudent to work on the mobile view of your website. Your website should be able to work on a smaller screen in the same way as it does on the desktop. There are certain aspects that you need to take care of to make the mobile view on your website friendly for the users.
Most websites have small buttons as they are made for the desktop. It should be kept into consideration that if the user is viewing the website on the mobile screen, the buttons should be big enough to work on the touch-screen.
If your mobile website is taking too long to load, don’t expect people to come back or even browse through the tabs. An effective way to make your website load faster is by compressing the images.
Smaller screens are usually more difficult to navigate. Therefore, make sure that your graphic designer has placed all the information in the right manner where it is easy to find.
Perform mobile testing regularly. This way you will be able to understand the shortcomings of your website. Mobile testing is easy to carry out, adjust pull out phones anywhere and navigate through the tabs. There is not a more effective way to carry out mobile testing.
#8. Create Relatable Content
People want to relate to the content that they are looking at on their social feeds. Therefore, it would be highly beneficial on your part to create effective content that is relatable for the audience. Focus on topics that you know will make a difference. Tie your content to good memories that people have. Creating nostalgic feelings within people is known to generate positive feelings among buyers.
Some people high regard for the environment around them. Let your audience know through images that you care about the environment and its well-being as well. Create a brand image that is based on empathy and compassion. Moreover, using iconic images will help people relate their memories with your brand.
Final Thoughts
No matter how good your product or service is, you must be able to convey it in the right way to create an impact. There are some common mistakes that you need to look out for when you are hiring graphic designers. Hiring the right designer can do wonders for your advertisement campaign and help you generate leads faster.
About the Author!
Arslan Hassan is an electrical engineer with a passion for writing, designing and anything tech-related. His educational background in the technical field has given him the edge to write on many topics. He occasionally writes blog articles for Dynamologic Solutions.
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