Benefit of Facebook Apps for Business and Branding Strategy

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Facebook is no more a platform for connecting with friends and family. Today, every big and small business group is using Facebook to engage their existing clients and prospective customers. There are many Facebook applications which could be found over this platform for promoting business. As per sources, there are around 550,000 apps with majority of these applications are meant to promote your business. The best part is that most of these come for free. Moreover, you have the choice to develop your own apps as per your requirements for your business promotion. All these applications give special value to your clients and prospective customers. Besides, you enjoy a number of benefits of using these Facebook apps, with few of them are listed below.

Benefit #1: You can boost your brand awareness

Facebook has emerged out as a great resource place for boosting the awareness of your brand. The various applications play an effective role in promoting your brand among your customers and potential clients. Facebook has become extremely popular all across the world by having more than 750 million users. The basic benefit you enjoy while working with these applications is that you are able to connect instantly with people of different age groups and demography. Thus it simply builds an interception point for developing a good relationship with your prospects and customers.

Benefit #2: Generates traffic for your site or blog

By using different Facebook applications can help you in pulling good amount of traffic towards your business site or blog. These apps can help you in sharing banners, links, and graphics for your business blogs or website which simply generate a tangible amount of traffic in short time duration.

Benefit #3: Helps in your reputation management

The other important benefit which the marketers enjoy using the Facebook applications is that they are able to manage the online reputation of their businesses. This means, you can easily see what people are talking about your brand over Facebook. Thus act accordingly to enhance your business reputation in the market collecting the feedback. Furthermore, your Facebook profile page could be indexed in a number of search results which simply plays a role in providing a favorable listing in the different organic search results over the popular search engines.

Benefit #4: You can engage your customers

One of the major advantages of using Facebook applications is that they help you in engaging your customers. So, if you are looking out to promote your different products or services, share any important business event, invite users, run a contest, etc. Facebook applications help you in doing all these things without much efforts or money. This simply helps in consumer engagement with your different products or services or in other words with your brand.

Benefit #5: Generates leads for your business

Facebook can prove out to be an important potential lead generating tool which could be used to find out quality leads. Marketers slowly understand the fact that Facebook is simply not just meant for engaging their customers. The fact is it is proved out be a better lead generation tools which helps you in enhancing your business. By reviewing your different potential customers’ profile, you could help yourself to develop a relationship with them and thus get an opportunity to generate new leads for your business.

Wrapping up

With some well targeted Facebook applications can help you in engaging consumers and potential customers and thus can take your business in your next level. Hence it is vital to understand the importance and use of these applications for your business. Once you start using them effectively, you could easily reap out these benefits with consistent and focused efforts.

About the Author!

Claudia is a writer/blogger. She loves reading about Facebook owner Mark Zuckerberg, travelling and chatting on Facebook. She is a big fan of Mark Zuckerberg.