Your Guide to The ACS (Air Charter Service) Brand


The Air Charter Service USA, or ACS, is one of the leading air charter companies in the United States and has a setting reputation across the world. It is because of this that the company and it’s high-taking team members are used as benchmarks for companies and professionals alike.

But did you ever want to know what the ACS brand is all about? Well, there’s a lot of different things you can take away from today’s piece, but most importantly, it will be the unique history of the company and their brand – what it stands for and how it all works. Let’s take a look at what needs to be talked about.

Exceptionally Humble Beginnings

The brand of the ACS company began some time ago when one man, Chris Leach, had aviation firmly in his blood thanks to his lineage of a pilot in the family.

This father figure helped to spur him towards the path of chartering, and as he stood in a basement in 1900, looking out at the world, he saw an opportunity within the market to set up shop and change the game whilst doing it.

His own experiences inside the aviation industry had shown to him that personal experience, precisely the way that customers are treated, makes all the difference overall.

Customers understandably want to be treated well and don’t necessarily want to have to deal with companies who are trying to capitalise on their overall inexperience to make extra money.

acs brand guide

Chris’s Vision

Chris himself had a vision for what the ideal charter company would look like. He believed that there was space for a company that focused purely on building relationships with customers and maintaining a high level of service. His fundamental belief was that customer retention was down to the level of service that customers received while they were working with the company.

This belief formed the cornerstone of everything that he did, and it helped pave the way for the experiences that people can now look forward to when they charter an aircraft with ACS.

The All-Important Brand

The branding behind ACS is a straightforward one. The fundamental belief is that when it comes to flying passengers or cargo, the level of personal service that needs to be delivered has to be higher than any expectation. Not only does this give peace of mind, but it helps to ensure that customers are happy and satisfied.

It’s probably safe to say that this belief paid off in a big way. Nowadays, the company has offices that are in Africa, the Middle East, South America, Europe, and North America, to name just a few places. Chartering 23,000 flights every year is no small feat, and simply proves that this company’s brand is all about customer service and a higher level of attention to detail.

Regardless of the fact that the company got off to a very humble start, it was evident that they had successfully found a gap in the industry that they needed to capitalise on a customer-oriented approach. Astoundingly, most companies still didn’t understand exactly how important it was to retain customers via the use of excellent service and instead produced a mediocre response. It was the work of Chris that helped to stay the company and the modern generation and allow them to expand globally.

acs brand guide

Around-the-Clock Service

Ultimately, the main drawer of the company is the fact that they can afford to operate around the clock, 24/7. Because of how the time zones work, there is no one instance where you can afford to take time off in a private charter company, which is why there is a team of professionals who can get started on an order right away.

Irrespective of anything else, this ability to keep going regardless of what’s going on is one of the most defining characteristics of the company.

Final Thoughts

In a lot of situations, people question what the brand of the company is. It can be quite confusing to work out, but in this case, it’s fairly straightforward. The branding of the company is simple enough. ACS is something which focuses exclusively on providing excellent customer service. Their ultimate goal is to use their image and their incredible services to keep customers happy and keep them coming back.

From a business perspective, the strategy is incredibly logical and sound. It has all the hallmarks of a winning formula, and given the global expansion the company has been able to enjoy, it’s safe to say that everything is worked out in the way that it should. Of course, it’s impossible to tell how the future will pan out, but a company like this to put some emphasis on the customer experience is bound to succeed regardless of what challenges they may face.

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