Everything you see around you has undergone certain design decisions. The chair you are sitting on, the device you are using right now, the shoes you are currently wearing, all the visual and physical natures of these products have been decided by designers. They have made sure to envision the product designs based on the desired visual style and intended purposes.
It has been scientifically proven that the human brain understands visual information better than written. This is the reason behind us processing visual information 60,000 times faster than text. Here arrives the big role of visual communication in all industries including business for better communication and impact.
Designing is an effective visual tool that applies creativity and various visual elements to put across a message. It helps in quickly grabbing your audience’s interests to sell your products and services more efficiently.
Graphic design is a systematic approach to problem-solving or achieving objectives through images, symbols, and even typography. By utilizing creative ideas, concepts, graphic elements, and tools, it aims to deliver messages visually so that it takes less time to register. Certain principles and strategies are also applied while making the visual message so that it looks appealing to the target audience.
To understand its importance better, I would suggest you think about some of the world’s leading brands. You instantly thought about their logos, fonts, or color schemes right? Similarly, with a strong and impactful design, your company will be able to stand out from the rest creating a unique identity and increasing customer loyalty as well.
Design Visual Elements
Presentation is the key to making an impact. A lot of time and effort must, therefore, be given to creating aesthetically-appealing designs for better marketing. The most fundamental ingredient from which all designs are created is called the visual element.
Let us try to understand the various elements used in designs:
icon-angle-right Lines
Lines are the starting point of all designs. It has multiple attributes including thickness, continuous or broken, bent, straight, etc. Such lines are used for directing the onlooker’s eyes to a specific point. It is also used for denoting space and providing emphasis and texture.
icon-angle-right Color
Colors are used to set the mood and evoke various types of emotions through design. As different colors have different meanings and invoke varied feelings, it is important to choose wisely depending on the objective and target audiences’ tastes.
icon-angle-right Texture
Both visual and tactile textures are used in design depending on various objectives. Such an element is especially used by a designer whose end product is a physical object.
icon-angle-right Size
By creating contrast, size can portray importance and gain attention on a specific text or object.
icon-angle-right Shape
Shape defines the outline, external surface, and form of a distinct body or object. Such shapes are formed with the help of lines, colors, and textures. It can be simply described in three ways viz. Organic, mechanical, and abstract. It is used for invoking meanings and directing the eye to the most important message as well.
icon-angle-right Space
With a variety of techniques like shading, overlapping, and adding perspective, space helps designers convert two-dimensional spaces into three-dimensional ones.
icon-angle-right Value
In simple words, value describes the range of lightness or darkness of a color. It helps in making a thing stand out from the rest which grabs the focus of an onlooker.
Design Guidelines and Principles
Now it is important to understand that only using the basic elements cannot guarantee a great work of design. A good design is a balanced and harmonious amalgamation of all these elements put together.
That is why there is a bunch of guidelines and principles followed by designers for this very purpose. These principles include:
- Balance
- Unity and Harmony
- Scale and Proportion
- Hierarchy
- Dominance and Emphasis
At first glance, the idea of such a creative process may seem far-fetched from those of a business. Although business fundamentally comes off as a commercial activity involving buying and selling of products and services. However, the very thought and initiation of the business itself take a lot of things into consideration including its growth and sustainability.
Other than high-quality products and services, your business will also require effective branding and marketing techniques if you want to see it thrive.
The Importance of Design in Business
Design opens up valuable opportunities for business. From establishing the brand look and feel to expanding the visibility of your campaigns, design helps out in a majority of all such processes.
We have prepared the following list to help you understand the importance of design in business today.
icon-angle-right Custom logo
It is no news that your business requires a well-thought-out logo for making a mark regardless of the industry. It is mandatory for creating brand recognition and establishing credibility.
icon-angle-right Engaging Website
To attract, engage and convert prospects, your website needs to be creative, engaging, and simple-to-use as well. This will require an effective design strategy.
icon-angle-right Sales Collateral
With effective designing of brochures and catalogs, you can increase the sales of your business.
icon-angle-right Marketing Collateral
By optimizing your marketing efforts across all channels, you can expect your brand to be more recognizable by your customers. With the increased familiarity of your customers with your products and services, there will be growth in brand loyalty as well.
icon-angle-right Advertising tool
Since advertisements are created with the purpose of appealing to a target audience, what better way to do it than creating effective designs? Used in both digital and print mediums, such designs can help gain the attention of the people quickly.
icon-angle-right Packaging Design
It is important to create an effective packaging design for your product to even be seen to customers. Since most of the people shop with their eyes, your first and foremost objective should be to gain the attention of people with unique packaging design and labeling.
icon-angle-right Social Media
Today social media has already been established as a great marketing tool to the sheer quantity of people using it. With compelling designs and presentations, you can attract and convert customers within a short span of time.
icon-angle-right Presentation
It is important to engage the audience when presenting or pitching a new idea, product or service. With a strategically planned and visually-appealing presentation, coupled with smooth verbal delivery, the message becomes clearer and easier to register and act upon. In short, you will be able to impress the crowd.
Why Design being Crucial in Marketing
The features and quality of your product will be conveyed by how you market it. With multiple options right at their fingertips, you need to create your design strategy meticulously to ensure the message is decoded in the desired manner to your target market.
Here are some of the reasons behind design being crucial in marketing:
icon-angle-right Promotes Engagement
The central objective of all marketing strategies is engagement. A unique and clever design will help your product or website stand out from the rest. With enough appeal, interest, and simplicity in use, you will be able to convert your audience into customers.
icon-angle-right Increases Product Visibility
Today advertisements are everywhere, feed, website banners, magazines and more. However, only a few manage to make a lasting impression on us. With an eye-catching and persuasive design, you will be able to attract people’s attention right away! Leaving a strong impact on the audience is also possible with the help of distinct branding.
icon-angle-right Elevates you Brand
Since your marketing material will help customers define the product value, a compelling design is a must to ensure brand quality and professionalism. After all, design can be termed as the face your business shows the whole world.
Identity Cards
To enhance a business’s security and integrity, it is important to create identity cards for all the employees. They also represent your brand just like your products and services and that is why we suggest you give importance while creating it.
It will help in spreading awareness regarding your business and also help your brand attract potential investors who are design and aesthetics-oriented.
Creating an impressive ID card will require the following:
- Pick an appropriate size and shape
- Select a theme that goes well with your brand
- Choose a font
- Create an effective format tp place all the information neatly
- Make use of customizable alternatives to create personalized cards in a time-efficient way
Your Turn
You must have realized by now how important it is to create, maintain, and grow brand image as it has a direct impact on business performance. It is crucial that all your marketing efforts are being planned while keeping this in mind.
Your business needs to appeal to the customers and engage them regularly to build trust and unwavering customer loyalty. This is the reason why design today has become an indispensable part of business marketing today and we do not see it stopping any time soon.