With the use of social networks, everything is evolving dynamically on the Internet. As social media appeared in our lives many years ago, but with the passage of time, user’s interest on these platform does not fade away. Moreover, we can say an army of mature and retired people too joined the teenagers and youngsters groups. All these daily additions to the social network are not in vain, they create a huge database for these platforms. Many of the users use this platform to earn money by creating a great fan following database which is widely known as social media influencers.
Today, there is a huge demand for these influencers for new startups. They either by writing content or by making their video provide information about your brand, product or services. So, if you too want to take advantage of social media influencers for your business, then you can. But don’t forget to test them on few underneath parameters. So, let’s discuss them:
#1. Ceck Authenticity
For the successful marketing campaign, influencer’s authenticity is vital. As it is sound to be counter-intuitive, but as per the studies, influencer/blogger who has a small ratio of sponsored content can be trusted and more authentic. Moreover, the content he used in the form of storytelling about brand, services or products has a better impact on the consumer than long comments and reviews. So, while selecting social media influences you must also ensure that influencer should not use unnatural or scripted content as it gains less consumer attention.
If we look a few years back, print media, TV and radio are the only sources of advertisement to influence target customers. But, due to social media influencer, businesses help in engaging more customers by spreading a rapid yet steady awareness amongst it consumers. Customers consider it a more transparent and effective way of communication.
#2. Consider Their Engagement Base
It is true that the influence’s effect on the target audience is not only counted by the number of their followers but by their customer engagement rate too. So, the right influencer can always engage more customers via replying to their queries either by comments or personal message. Moreover, you can also judge the influencer’s engagement rate by their channels and by various social media reviews in the shape of like, share and comments. In case of any help, you can hire an SEO specialist too.
A top-level influencer has reached over 100,000 followers/readers/ subscribers, but if there are less than 1000 average like on his posts, it is worthless to hire that influencer. Because these types of influencers have fewer chances of genuineness. So, it is essential for brands to reach out for authentic influencers with high engagement rate. The authentic influencer always relates the product to their personal experience rather than telling scripted stories only. The positive aspect of influencer motivate the customers for buying products.
#3. Influencer Must Be Relevant To Brand
The most crucial aspect of social media marketing is that the person or say influencer you choose for your brand promotion must be relevant to your brand. For example, a male celebrity or a player is not a good choice to promote kitchen products. A renowned chief or a female celebrity can be a good choice for that. Big brands also need to aware that hiring a social media influencer also enhance your brand voice among the target audience. Thus, selecting an appropriate influencer will help the businesses in gaining market attention and it will also boost the desire of product and brand among followers.
So, it is advisable for the influencers to conduct prior research on influencer specialists, its follower’s types and about previous content creation. This will help the brands in a successful marketing campaign and makes your easy future marketing efforts.
#4. Check Influencer Reach
As brand awareness and your brand’s visibility on all major platforms is the main motive of every business, but on the same side, it is important to choose the influencer with great followings. The number of followers clearly describes the reach of single social media post by the influencer. However, it is also important to understand the meaningful or authentic customers that an influencer actually attract.
Nowadays, many influencers have active accounts on almost all major social media platform. So, it is highly important for businesses to get a good knowledge of influencer’s all major platforms. Apart from this, many people (influencers) also write blogs on personal blogging websites. So, a deep knowledge of these blogs will help the marketer to understand the following database.
#5. Social-media Account Update Frequency
To make social media account more engaging, it is important to regularly update the account with the latest posts. If the influencer post occasionally, it will benefit the consumer as well as branding companies less compared to regular users. The regular user help in gaining more traffic on the company website by new and existing followers. On the same side, the quality of content also matters. Loyal followers always look for influencers latest post to get more knowledge about the product or for the brand.
As compared to traditional marketing techniques, the effect of social media influencer has more on today’s buyers. Buyers prefer the first-hand knowledge from a consumer about product’s reliability and relevance, rather than an advertisement from a celebrity.
About the Author!
Lauren McLaren was born and raised in Australia. She is working for Digital Muscle Limited which is one of the Top SEO Companies in Australia. She has a team of SEO experts who help her with every project. She’s hardworking, competent and trustworthy. In her spare time, she loves to read, cook and watch movies.