How to Create a Brand that Differentiates You from Other Jewelry Artists

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The modern business world is simply oversaturated with businesses of all shapes and sizes. No matter the industry or the niche we’re talking about, there are numerous businesses that share a similar – or the same – idea. That’s why it can sometimes be quite difficult to stand out in such a competitive environment.

Luckily, there are some things you can do to boost your exposure and put your endeavor in the spotlight it deserves. For jewelry artists, this will require a somewhat different approach. But with careful planning and high-quality branding, you will be able to make your business stand out in the end. Here are some tips.

#1. Emphasize your core brand values

Creating a brand for your business will enable you to bring more spotlight to the things that make your brand unique. Not only that, but it will also enable you to further emphasize your brand’s core values.

By putting your brand’s core values front and center, you’ll be letting your current and potential customers know why your brand is worth supporting. For instance, Moon Magic is a jewelry brand that puts a huge emphasis on making high-quality, unique and authentic jewelry pieces available to anyone, while also making sure that all of the gems are ethically sourced.

On top of that, they try to give back to the planet as much as possible by always working on improving their ways to remain eco-conscious and reduce the environmental impact of their business. By putting a strong emphasis on all of these aspects that make them unique, they’ve managed to attract quite a loyal customer base.

#2. Stay true to yourself

Next, you need to define what makes your jewelry unique. Is it the way it’s being made? The materials used? The way in which you choose to style it? By answering these questions you’ll be able to determine what your unique selling point is.

On top of that, you won’t really be able to convince others that your business should stand out if you’re not sure yourself that it does. So, make sure you stay true to yourself and your goal, when branding is concerned.

If you are the key person behind your business, make your branding efforts reflect your personality. Consumers are far more likely to relate to a strong brand persona than to a business that lacks one.

#3. Create a strong marketing plan

Just like in any other business, you will need to develop a strong marketing plan if you want to boost exposure and bring more attention to your endeavor. This will not only help you clarify your place on the market but it will also help you with various decision making down the line.

In order to create a good marketing plan, you’ll first need to understand who you’re marketing to. By understanding your audience, you’ll get a clearer picture of what to emphasize and how to promote your products.

#4. Be consistent

Consistency is key in the marketing world, so you need to make sure you always stay consistent with your efforts. This doesn’t only apply to branding and marketing but it also applies to the quality of your jewelry pieces.

In order to establish yourself as the authority in your industry, you need to make sure that you can guarantee quality to your customers. So, when jewelry itself is concerned, make sure that you stay consistent across the board.

The same should be applied to all of your marketing efforts, website design, customer service and support, as well as all the other areas of your business. Therefore, make sure that your brand reflects who you are and what you stand for and that everything else you do is consistent with what you’re trying to portray.

#5. Tell your story

Storytelling is currently being one of the most popular forms of marketing. Being able to present yourself to your audience and tell your story is nowadays made easier than ever. Not only that, but it seems like it’s nowadays more important than ever.

Stories have the power to encourage emotional connections. On top of that, they enable us to tell the world who we are, what we do and why we do it. The better and more compelling your story is, the easier it will be for your audience to connect with your brand. Of course, make sure you stay true and honest when telling your story to avoid the risk of coming off as dishonest.

#6. Encourage your customers to speak out

No business can thrive without customers. And, generally speaking, customers are usually more inclined to trust their peers, rather than businesses. So, you should encourage your customers to speak about your business. Enable them to voice their praise – as well as any potential concerns.

This way your customers will do all the talking for you, which is bound to bring more customers your way. Word-of-mouth recommendations still reign supreme in the marketing world, so make sure you use the voice of your satisfied customers to your advantage.

#7. Be inclusive

Finally, in this day and age, there’s simply no excuse for not being inclusive. This doesn’t only refer to your employees and the audience you’re trying to attract. It should also include the models you choose for your promotional photos.

Aside from being the right thing to do, promoting inclusivity will also let your audience know that all are welcome when it comes to your business. Jewelry is subjective, personal and made for everyone, and that’s the message you should be trying to send with your brand.

As you can see, creating a jewelry brand that will stand out in the crowd is not that difficult. Sure, the current business market is quite saturated. But, with careful planning and by sharing your story, you’ll be able to attract an interested audience that will relate to your brand in particular. The rest will depend on your brand’s practices and your devotion to both your business and your audience.

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  1. […] your craft is jewelry or your own fashion line, there is a market for you on […]

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