Pest Control Marketing: Top Lead Gen Strategies

Credits: Ernesto Eslava

By 2022, it is projected that the total revenue from the exterminating and pest control market will be 14.4 billion U.S. dollars. Thanks to warmer weather and the uncontrolled expansion of the urban areas, the market itself is expanding. So, what is your pest control company doing to take advantage of this?

It may sound easy to get new clients since every homeowner will likely contact you at least once a year. However, you’ll soon run out of ideas on how to market your pest control service. The marketing industry is constantly changing, and what worked with your pest control leads last 2016 probably may not work today.

Make sure to create a digital marketing plan that can help your pest control company earn new leads continuously. The first step is to figure out what lead generating strategy will work best for your business. There are various strategies you can use such as search engine optimization (SEO), social media marketing, and pay-per-click advertising. So, how do you know which to choose?

Top Lead Generation Ideas for Pest Control Business

To help you out, we’ve come up with the top lead generation ideas that will differentiate your pest control company in the marketplace:

Optimize your website with SEO for a better online presence

Search Engine Optimization (SEO)

SEO is the process of increasing your website’s search rankings in the organic search result pages (SERPs) in order to boost your online presence. This is an effective method to draw more credible leads to your pest control business. It’s also valuable because 97% of consumers look online to find products and services locally, 93% of online experiences start with search engines, and 47% of people click on one of the first three listings.

2 major components that will boost your SEO:

#1. Choosing the right keywords

To optimize the use of SEO, you need to choose a set of keywords. For this reason, you need to do keyword research and find the right keywords for your campaign. It is recommended to select long-tail keywords because they target very specific key phrases.

Long-tail keywords are those that have three to four phrases, like “digital marketing campaign for plumbers”. Whenever you use these types of keywords, you attract more qualified traffic to your website, and they are those customers who are looking for exactly what you offer. These specific searches are far more likely to convert into sales than general keywords.

Once you’ve chosen a set of keywords, integrate them into your website. Google crawls your website and looks for keywords to better understand the context of your web pages. For this reason, it’s important to pick the right keywords to help your pages rank higher for certain niches.

This is called keyword optimization (keyword research). It’s the act of researching, analyzing, and selecting the best keywords to target and drive traffic from search engines to your site. Just remember to integrate the right keywords in your headings, titles, meta descriptions, and body of your pages. In this way, you can fully optimize your keywords for better site ranking.

#2. Earn high-quality backlinks

When you’re on top of your rankings, you have to earn backlinks. These types of links come from other credible websites that link back to your pages.

Backlinks are valuable for pest control businesses since they help increase your website’s authority and credibility. When reliable websites link to your page when looking for answers on how to remove bed bugs from home permanently, it means that they find your site useful and legitimate.

This acts as a signal to search engines that other websites vouch for your content. If more credible websites link to your site, search engines take this as a sign that you’re worth surfacing on the top search results. This is why earning backlinks has a positive impact on your ranking position and online visibility.

One of the best ways to earn links is by creating long-form content. This type of content refers to articles that have 1,200 or more words. Studies have shown that long-form content dominates the first page of search rankings and it also earns more quality backlinks.

The main reason why long-form content is effective because Google understands that users want useful and comprehensive information. It has a higher chance of providing answers than short pieces. It does not force people to open another search every time a content lacks information.

Long-form content is more impressive and invites more authority sites to your website. It’s a great way to build links for your exterminator website.

SEO is one of the most effective methods to reach more qualified leads and sales for your business. By optimizing your website, you’ll acquire more customers for your pest control business.

Pay-Per-Click (PPC) Advertising

Most exterminator services invest in print ads like flyers and postcards, either attached to a door or inside a mailbox.

Why not go online and try pay-per-click ads? Pay-per-click (PPC) advertising is a great way to generate leads since they are more likely to convert. It’s a form of an ad which you pay for each ad click. PPC is powerful because it gives you a prominent place in search results and it’s great for remarketing (where you show ads to people who have already been on your site).

When someone searches for services in Google, the top three to four listings are usually ads from Google’s AdWords. It’s an excellent marketing strategy that is also affordable and scalable.

There are various benefits of PPC advertising:

  • Allows you to increase or decrease your expense depending on your budget.
  • Lets you run your ads any time of the day, including holidays and after operating hours.
  • PPC campaigns can be turned on and off.
  • They are highly targeted which allows you to show ads for the high converting keywords in your market.
  • Generates traffic from qualified visitors who have a high intent to purchase pest control products and/or services.

To run your PPC campaign, be sure to select the right keywords. It’s recommendable to focus on long-tail keywords because they have a lower cost per click (CPC); you can acquire more clicks while spending less. You obtain more qualified leads, which converts into paying customers.

You can immediately see the results of your marketing efforts with PPC. You can see if your campaign is successful or if it needs necessary changes. It’s a wonderful marketing tool that lets you adjust your campaign to get optimum results. Start investing in PPC today and obtain more credible leads for your pest control company.

Utilize social media to boost traffic to your website
Credits: Tobias Dziuba

Social Media Marketing

Social media marketing can help your business get leads and build a relationship with them. Most of today’s generation use social media (Facebook, Twitter, Instagram, and LinkedIn), be sure to target this audience by building a connection with them on various platforms.

Determine which platforms your target audience frequently use. Do some research on each platform to find out which one works well for your campaign. Once you’ve figured out your platform, consistently post useful content to attract leads to follow your page.

Apart from articles, you can also post photos, videos, infographics, and even polls to engage with your target market and attract new leads.

Your followers can also help obtain new leads for your business. Put it this way, your content is shareable. This encourages your followers to share your content on different platforms, which showcases your brand to more people.

Reasons why social media marketing is one of the best strategies in terms of ROI:

  • Most social media channels require a significant amount of time to produce ROI. For instance, content sharing performs better over time after it has been reshared and gains numerous engagement.
  • There are also channels that produce immediate results but are not consistent. One of this is influencer marketing, it yields quick results with regards to sales for a low effort but expensive cost. Although the outcome is not consistent, you can earn per post and often with lesser time.
  • On the other hand, channels that are consistent take more time managing. Adwords is a good example, wherein it helps you yield results for your business but it requires proficiency for you to earn placement.

Social media marketing can be a helpful strategy to obtain new leads for your pest control business. Once you obtain qualified leads, nurture them into loyal customers.

Whether you implement these approaches yourself or hire a professional at to provide the best SEO services for your pest control company, they are essential for capturing qualified leads for your business.

If you want to increase your online presence today, get started with these top three digital marketing strategies. They are a great way to reach potential prospects in your service area.

About the Author!

Louise is a 20-something coffee enthusiast who loves reading Paulo Coelho novels. Her dream is to travel around the world -– unless she’s helping someone create a successful marketing strategy. She has been in the digital industry for over six years and specializes in content marketing. She aims to inspire readers to be confident and to live their life fully by exploring beyond their comfort zones.

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