Branding Tips and Tricks for Photographers to Present their Work Better
Creating a consistent appearance and feel for your publicly shared work is what branding your firm entails. A strong brand guarantees that all parts of your company are consistent.
Seth Godin, a branding and marketing expert, describes a brand as “the collection of expectations, memories, stories, and connections that, when combined, account for a consumer’s choice to pick one product or service over another.” Branding your photography company gives your public work a consistent appearance and feel.
You are not alone if you enjoy spending time behind the camera but are overwhelmed when it comes to generating the right marketing materials. The branding process might be intimidating at times. Where do you begin? How much money should you invest?
However, there are several alternatives and resources available to assist you in getting started. A photographic style guide is crucial for achieving the correct visual style for your company. These pointers will assist you in creating a style guide that will guarantee your brand sends a lasting statement.
Establishing strong, consistent messaging on almost everything you publish out there via your website, social media platforms, and email list will help you develop the like, know, and trust factor and allow you to connect on a deeper level with customers before they’ve even met you. Building a memorable brand boils down to a few essential elements.
Start from these steps before selling
Generally, you should include these in your photography company before you begin selling.
Show the creative process
Photographing what a firm performs behind the scenes humanizes the organization while also showing its competence in the industry. It might be anything from gathering ideas to working at a coffee shop or packaging their goods, among other things. Because each company’s creative process is unique, this will help you stand apart in your industry.
You can add a few of the photos of yourself arranging flat lays for Instagram, getting inspiration and creating mood boards, skyping with customers, working on your laptop, and journaling at a nearby coffee shop.
Showcase your personality
You would want to make sure your distinct voice and character come across in the content you write and the images you use for your brand.
Are you effervescent, self-assured, and oh-so-feminine? Or are you more of a contemplative and restrained artist? These descriptions evoke a unique mental image, and the personality differences may be seen in the brands.
It is critical to be transparent and assured in your distinct personality, which should be translated via brand photography to create a genuine picture of you and your organization. You also don’t want to pretend to be someone you’re not.
People are likely to spot the difference between how you display your business online and in real life. Just be perfectly frank all of the time; your audience will appreciate your honesty!
If you have something that distinguishes you, everything else will fall into place: pick things that complement your style.
One of the most advantageous aspects of becoming regarded as an expert in your industry is that you will be able to charge greater prices. This also allows you to conduct fewer sessions while earning more money.
It is critical to have photo composition standards in place so that your company’s style is preserved. The styles of Telecommunications, Orange, firms demonstrate how pictures should seem for all of their marketing objectives.
They request that photographers avoid contrived photographs of individuals gazing at the camera and instead utilize engaging images of people having fun.
Rather than just presenting their product, they demonstrate the sensation or outcome that their product will provide to customers. They also request that pictures be free of clutter, make room for their logo in the bottom right corner, and be as natural as possible. They manage to build a cohesive and recognized brand image by having concise and stringent photographic rules.
Tone and Palette
The mood of your photo must evoke the emotion you want your consumers to identify with your business. High-exposure pictures with a big depth of field, generating out-of-focus foreground and background, should be utilized for a soothing, high-quality impact. Simplicity, as well as warm and neutral tones, are essential for creating a sensation of calm.
Consider the premium body-care company Aesop. Their use of naturally warm, colors and simplicity are reflected in their design, and each image on their website and Instagram displays this style.
Clear focus, brilliant colors, strong contrast, and dynamic pictures, on the other hand, are used to generate a feeling of pleasure, enthusiasm, and young fun around their products. Your palette selections emphasize your brand’s attitude; therefore, these decisions must be reflected in your photographs as well.
Inspire the audience
If your product or service does not solve an issue in a consumer’s life, it is intended to make it more appealing. Perhaps your target audience does not require what you have to give, which is why you must demonstrate how beneficial the end outcome is.
Through your brand photography, you may motivate your customers to lead more beautiful and unique lifestyles!
Create content that engages the client
When it comes to finding the appropriate individuals for your company, you must develop content that appeals to them. This material can take the shape of blog entries, videos, photographs, social media postings, and more.
If you take the time to study who your potential customers are, you should already be aware of their trouble spots and potential interests. With your material, you may address those postings about suffering. Keep your branding in mind when generating material.
Make sure you create the content in a way to target actual clients, and not other photographers, though.
Obviously, other photographers aren’t going to contract you for work.
Tell your story
Every component of photographs contributes to the illumination of your brand’s storyline. You ought to be aware of how you’d like your target group to feel about your brand. So, rather than telling them, it’s time to show them your photos.
One of the world’s largest and most respected businesses aspires to be known as trustworthy and dependable. To do this, each of their photographs must adhere to their brief, which is essentially “global reporting.” This implies that, in addition to complementing the tone and feel of the brand, their photographs should have an ‘editorial’ feel to them: current, topical, at the moment, and newsworthy.
By expressing a reportage aesthetic, it mimics the style of news outlets, lending credibility, importance, and trustworthiness to them. Consider how you would like your market to see you and how you might accomplish this through photography.
Highlight what sets them apart in their industry
Well, this one could be a little difficult if you’re the photographer attempting to figure it out for a customer. Our strategy is to examine clients’ replies to brand questionnaires and investigate who their rivals are and what differentiates them. Then, because it is their chance to compete, be sure to highlight it in the brand imagery!
Cohesive marketing identity
Any element of photographic marketing you distribute to the public should have a consistent appearance and feel. Colors, typefaces, and design components should be consistent throughout all marketing materials, including your website, social media, and anything else related to your studio or services.
Present products in the best, most irresistible way possible
Merchandise photography is required for firms that sell products. These images, however, do not show your goods as appealing and do not help to develop your brand image.
As a result, while organizing your brand picture session, ensure that you arrange your items in a lifestyle environment and make them seem appealing!
Ok, enough about presenting the materials you created for your clients.
How to Photograher do brand presentation
Let’s move forward to presenting your own brand.
#1. Don’t forget about using business cards to promote yourself
These branding materials are long forgotten for some photographers but for others, they’re a golden opportunity of presenting themselves in a certain way. Sure, for millennial clients, telling your Insta or FB name as a way to promote yourself via word of mouth is a thing.
However, for more old-school clients, handing out photography business cards to prospects is the thing you need to do.
Business cards are a proof to your commitment of being a photographer and put you in a good light when it comes to boomer-generation clients.
#2. Don’t neglect your website
Instagram is great. Facebook too. But what you need online to show prospects that you are actually serious about what you do is a website to present your work.
There are various website builders you can use, WordPress themes, even photography website templates in HTML format that you can quickly upload. It doesn’t really matter what you use to create a photography website, as long as you create one and set it up well.
There are various tips online for how to organize your website and I’m sure you can find them quickly with a Google search. What is important is to actually take this step and customize that website with your personal branding style so that the prospects can feel the same style in your website as they see in your photos.