The problem with small businesses is that you haven’t yet established a strong online presence and don’t have a big budget to promote yourself. This often hinders you from achieving better campaign outcomes.
Besides advanced marketing strategies like PPC or splashy website design there’s one effective marketing strategy that wouldn’t burn a hole in your pocket: explainer videos.
Marketers of all business sizes have used explainer videos to help them generate leads and increase conversion rates. That’s because this affordable marketing strategy can effectively deliver promotional messages without leaving the audience bored.
As a result, your viewers won’t hesitate to watch the video until it ends, allowing them to consume advertisement materials voluntarily.
What is an explainer video?
An explainer video is a type of marketing video that utilizes animation (and sometimes live-action) approaches to deliver company messages effectively.
How does it work, though?
Through stunning visualization, explainer videos break down complicated information into digestible messages that everyone can understand in a short time.
With explainer videos, you can convert traditional marketing copy like articles and infographics into engaging video content. Eventually, receiving information can never be that easier.
The pros and cons of explainer videos
Although explainer videos have been proven to help businesses generate traffic and increase sales, there are some things you may consider before using this marketing strategy.
Pros:
- Have complete control to make illustrations, characters, as well as the storyline
- With actor and animation character represent the video, they can highlight products even better
- Explainer videos are less costly in bringing a higher ROI when compared to other marketing strategies
- Easy shareable through different social media platforms
- Explainer video production services include the all-set process from researching to storyboarding
Cons:
- Need experts to produce animated explainer videos as the process requires resources, e.g., software and skillset
- The live-action version depends on on-site locations
- Need engaging scripts and appealing visuals to retain viewers
- Do It Yourself (DIY) animation software don’t produce the same quality as having experts
A poorly-produced explainer video can be more hindering to your small business rather than profiting. It could make a bad impression and create a bad impression. It means that it’s always much better to hand them to the professionals if you have zero experience in creating marketing videos.
You don’t need to worry about the result as most professional video production companies often allow you to share your ideas and feedback throughout the whole process.
Reasons why small businesses should start using explainer videos
#1. Grab attention faster
Videos are attractive in general. They offer both visual elements and narration that make it easier for the viewer to understand the message. That’s why videos can attract people quickly compared to other content.
When compared to conventional content like blog posts, videos can deliver messages faster. All they need to do is to click on the video and sit back, relax to digest the content.
Usually, a ten-minute article reading equals a two-minute video. This time gap looks appealing for busy people looking for a quick way to understand messages.
#2. Convey messages concisely
With the help of narration, subtitles, and visuals, videos convey messages clearer than articles. Your audience won’t get confused and misinterpret the idea when you present it using your videos.
Viewers can comprehend the video context easier as they watch the images being narrated at the same time. Moreover, the built-in caption can help them understand better.
These components will reduce the possibility of undelivered messages since it’s important to address your brand’s message to leave the right impression. Hence, explainer videos are the ideal choice for this matter.
You won’t worry that your audience misunderstands your campaign messages.
#3. Improve SEO Rank
Did you know that video content rules 82% of internet traffic?
Well, if you haven’t jumped into the bandwagon, it’s best to participate right now. That’s because video content becomes accessible as ever. And your competitors are investing in it.
Creating a SEO-friendly explainer video is a great way to higher your website’s rank on the search engine results page (SERP) like Google.
Not to mention that YouTube is now the second-largest search engine tool worldwide. People use this platform to search for everything that comes in the form of a video. If you host your explainer videos on this platform, you also have a higher chance to land on the first page of the search result on the platform.
The reason is that Google places video search results from YouTube on its search engine. Basically, Google embeds YouTube videos on the top search result page when users type for a specific keyword. This allows you to get a better SEO rank.
#4. Drive more engagement
Next, having explainer videos can significantly improve your engagement. Suppose you host your videos on different social media platforms. Users are able to connect with you easier through activities like voting, sharing, and commenting on your post.
This interaction is priceless because the higher the engagement, the bigger chance of you getting more online exposure and convincing more people to stick around. This will result in getting popularity on the internet which means more people will get to know about your brand.
Eventually, the more people are exposed to your content, the more likely they’re interested in buying your products. That’s why it’s beneficial to include explainer videos in your marketing campaign for their effectiveness in bringing new leads.
#5. Build trust
You can build trust by making and posting explainer videos on your site.
Customers perceive brands’ personality from their online presence on the internet, whether it’s the website or social account. When they see how poorly managed your site is or how plain your social media profile is, they will bid goodbye to your brand.
Although you have great products to offer to the customers, they won’t be interested once they don’t see your credibility. If this situation isn’t being handled well, it’ll hurt your business in the future.
Customer trust is essential especially for small businesses to survive and generate more revenue. Remember, people only purchase products or services from brands they trust.
Explainer videos can show your product works and how it makes their life easier. The video also gives you a professional look because people know producing videos is a big deal. And every trusted company has invested in this strategy.
#6. High shareability
The benefit of having a short animated explainer video is the ability to share it through social networks. When your audience is hooked on your video content, they tend to share it with their friends. They want others to enjoy what they find entertaining.
Explainer videos are excellent content to be shared across online platforms, thanks to their short duration and straightforwardness.
Most social media platforms will only allow short videos to be uploaded, making it easier for you to use this marketing approach to promote your brand.
#7. Easy to remember
This video marketing campaign is unlike typical written content when people spend minutes just to focus on understanding each word to get a grasp of what it means.
Videos contain compelling visuals and sound, giving the viewers the ability to listen to a message while picturing it at the same time. This great combination makes video content a handy tool to educate people even about something relatively new — something they’ve never even hearn or learned before seamlessly.
Explainer videos can deliver your messages effectively, allowing viewers to remember each point through intriguing narration and stunning moving pictures. The presence of sound, especially, will greatly affect the audience that whenever they hear the same music, they can associate it with your brand.
#8. A great introduction content
Introductory content is essential for a new business. If you run a small business, it’s crucial to incorporate a video introduction to show your potential customers what your business is all about.
Explainer videos are your best bet when it comes to letting the audience know about your existence and get closer to your brand. This type of video content can represent your brand’s message and deliver it in a meaningful way.
Having explainer videos means that you’re able to show your company’s culture and values to create a meaningful connection with your potential customers. So, it’s an excellent way to raise awareness about your company in public.
#9. Boost conversion rates
It’s not surprising that explainer videos can help small businesses get their first win in acquiring new customers. Since the video perfectly describes the product or brand’s features, people will be easily engaged to follow the narration, including a prompt to take action.
Since explainer videos can be shared pretty quickly, more people will have an experience in watching your campaign. That means you have a higher chance of getting new leads — who you can turn into loyal customers.
#10. Mobile friendly
People have now become so inseparable with their phones. The tiny device has impacted the way they live today. They can order food, pay bills, watch movies in their hands, as well as consume mobile advertisements.
Explainer videos are ideal if you want to reach mobile users. You can share them through social media platforms. Since 3.96 billion people use social media, marketers begin to run advertisements on it and explainer videos are one of the most used campaigns on the internet.
The video content is suitable for social media users as it’s designed that way. Hence, a perfect marketing strategy for those with mobile devices.
Takeaway
Explainer videos are an excellent tool to help small businesses promote their products or services. This cost-effective marketing strategy is suitable for a small-budgeted company because it doesn’t require big resources to produce.
If you’re looking for a way to improve your business and increase sales, explainer videos are a perfect choice. Not only will it give you a chance to reach a broader audience, but it also allows you to bump up your conversion rate. This way, you can get your business off the ground in no time.
There are several benefits you can reap from getting explainer videos for your small business. Increasing web traffic and improving your SEO rank are some of them. Don’t be afraid to invest in this marketing strategy. You’ll be surprised by what it can bring you in.
About the Author!
Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order). Follow him on Twitter @breadnbeyond.
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