Simplicity in Designing the Logo for Your Business

The logo for your business doesn’t have to be a work of art in order to get attention. It’s a way for potential customers to relate to your business without knowing the name. A simple logo can be more effective than one that is too detailed. You want to be able to replicate your logo on letterhead, shirts, and any other materials related to your business. One that has too much detail in it could cost more to duplicate. Creating a simple logo with just a few colors costs less to produce.

For the sake of argument, let’s imagine we have a gentleman named John Doe who owns a pizza restaurant named “The Pie Palace”. He wants the logo to be catchy, but wants to keep it simple. What are some ways that he can keep the logo simple, but memorable?

1. Simple Initials

Millions of businesses will use their initials in the logo for its simplicity. With initials, you really don’t have to add much to make them unique. When it comes to simple logos, initials are one of the best methods to use. In the example above, John is going to play around with alterations of “PP”, the initials of his pizza restaurant.

2. Color Schemes

The color scheme of your logo should reflect the colors you use for your business. If you don’t have colors, now could be a good time to think about them. You don’t want to use more than three colors for an effective logo. The more detailed the logo gets, the more costly it becomes for duplication. For example, everyone knows best buy for the blue and yellow scheme they use in the store and on the website. Our friend John Doe above is going to use red and a light brown for his color scheme. It’s the first two colors that come to mind when he thinks about pizza. Red for the sauce and pepperoni and the light brown for the dough.

3. Images

As long as the images are semi-basic, they could work well for incorporation into your logo. Again, this is where details could become troublesome. If you do decide to utilize an image that depicts your business, try to keep it as basic as possible. John Doe is thinking about using images such as a pizza slice or perhaps a small pizza in the creation of his logo.

Putting the Logo Together

Once you are ready to start hammering out some ideas, grab a pencil and a piece of paper. For the steps below, you don’t need to be a graphic designer to create some ideas to play with. Remember, it doesn’t need to be flashy. The logo just needs to be unique.

• Think about what your company does.
• Visualize a small logo at the top of letterhead or embroidered on a shirt.
• Sketch out several ideas that come to mind – the more ideas you have, the better.
• Choose five of those ideas and embellish on them – having someone to help you select the best sketches could help you.
• If you have graphic experience, don’t be afraid to run with your ideas – if you don’t have design skills, take your sketches to someone who does to make them come to life.

Another aspect of the logo that can set yours apart is the kind of fonts you would like to use. If your logo has a letter or a word, the font could set the tone for the whole image. As there are millions of fonts available on the Internet, finding the right one for you could be easier than you think.

People can associate the colors and images of a logo to companies without a single word being represented. For instance, millions of Internet users recognize the white “f” on a blue background as belonging to Facebook. It’s only two colors, but it’s recognizable almost immediately. If you need inspiration, take a look at the icons that certain websites use. When you bookmark these websites, these icons are left in your Bookmarks list. Many of these icons are actually the logo for the respected company. It’s logo simplicity in 16×16 pixel imagery that millions memorize almost immediately.

About the Author!

Nancy Parker was a professional nanny and she loves to write about wide range of subjects like health, Parenting, Child Care, Babysitting, nanny, www.enannysource.com etc. You can reach her via email: nancy.parker015 @ gmail.com.