We know how social media has changed the lifestyle of people in recent years. People have started spending most of their time on social media. In addition, all brands, advertisers, and companies used social media to connect with their target customers. Over time, they have set different social media trends to engage their customers in their growth. Nevertheless, social media trends are evolving every year and, as a marketer, keeping up to date with the latest trends is very important.
Are you looking for ideas to plan your social media strategy for 2020? Do you have any issues with how to deal with your competitors? Then this article covers 7 social media trends that will solve all your problems.
Social Media Trends
In the dynamic market, social media trends are also developing at a faster rate. If you want to keep up to date and increase your traffic and sales then the list of latest social media trends can help you.
Engage your audience with interesting stories. When you listen to a good story it remains in your mind for a long time—why? Because stories connect to our emotions and sense very deeply and we get fully involved in it. So creating stories about your brand and products can make you stand out in 2020.
Incorporate these simple tips in your story to make an impact on your customers:
- Make people a part of your story
When you create a story of your brand, let your audience realize that they are also a part of the story. Instead of advertising, show them an interesting story about how they get benefits from your product.
- Focus on the feelings behind a need
Show the feelings of a person in the story behind the need for your product. For example, if you are selling beard oil then tell them a story about how people feel with patchy beards and what they will feel after having a fully grown beard.
- Visually attractive
When you show a visually attractive story through an image, infographics or video, it drags the attention of a customer. So make sure to create attractive content.
#2. Personal Branding
Connect with your customers personally to build trust in your authenticity. People trust more when there is a person behind a product or brand. Let us understand with an example of how personal branding helps to increase sales and online publicity.
Assume, for instance, you are comparing two similar products watching video reviews about those products.
Video 1: there is a person describing a product in a short video.
Video 2: Short video showing only the product features and benefits without any person behind it.
Which one will you trust more? Definitely, the one with a person describing a product. Personal branding is one of the most important social media trends in 2020. To create your personal brand and then describe your product. Adopt these simple steps for your personal brand:
- Show your area of expertise
- Keep your name and image the same on all social profiles
- Stay active on your social profiles
- Build a network, group or community to connect with others
#3. Video Marketing
In 2020, social media trends are more focused on video marketing. Today all brands, companies, and businesses are promoting themselves and their products or services through videos. The demand is growing day by day. There are many platforms through which you can share your video. Tik Tok is one of the latest social media trends last year and this will soar in 2020.
People want to get more information in less time. So all the social media platforms such as Facebook, Twitter, Instagram have provided the tools for video uploads to your social pages. Consider these factors for your video marketing strategy:
- Understand your audience and their needs
- Experiment with different types of video content
- Make impactful short videos
#4. Influencer Marketing
With the excess availability of product options, people are getting confused. Every day there are thousands of products listed on social media platforms. Your audience is losing trust because they are getting many products with the same price and features.
If you want to keep the attention of your audience on your product, then influencer marketing can help you stand out from the crowd. It may cost you an extra penny but that can fuel your sales.
What is influencer marketing? It is a collaboration of influencers and brands which increases brand awareness through campaigns. Influencers have large followers in social media when they attend a campaign their followers come to attend the campaign. In this way, people become aware of your brand and product and they believe in it.
#5. Niche segmentation
There are different types of audiences and have different needs and expectations. So, it is very important to identify them and break them down into groups. These grouping based on their needs is called niche segmentation.
There are tools available on different social media platforms to segment them on the basis of location, age groups, and demographics. Different people use different social media platforms. So it is very important to know which people are using which platform. Do a proper survey to know your audience has an active social profile.
#6. Instagram will remove Likes
We all know Instagram is the largest social media platform. A small change in these platforms can change many things in the business world. Instagram recently tested a proposal to remove likes which can affect the social media trends in 2020 in a great way.
Many influencers have a huge follower on their Instagram account. So brands are moving from traditional advertising campaigns to influencers for the advertisement of their products. If Instagram removes the likes, then many brands will find difficult to get a clear picture of their campaigns.
However, brands can plan to invest in the Instagram Ads for their future marketing purposes. This can be a tough time for influencers and other small brands.
#7. User-Generated Content (UGC) marketing
User-generated content refers to the reviews, comments, and images posted by the users of a brand in the form of feedback. This is not a new social media trend but it is growing and will continue to grow in 2020. Because people always refer to customer reviews, comments, and feedback before buying any product to choose better.
People mostly decide to choose a product based on user-generated content. Because UGC makes your content more authentic and trustworthy. So take advantage of user-generated content if you have never experimented. The good news is you can get the content for free because a user posts their reviews and comments for free.
#8. Adoption of Augmented Reality
As we are visual creatures we enjoy much interactive content such as videos, infographics, and games. However, in 2020 the experience is going to be much more fun and exciting. Because the integration of augmented reality to your content will make it more immersive. When the content becomes more immersive it will attract more customers to enjoy the experience.
The best example of augmented reality is the filter option on Instagram. You can modify your images by adding different digital elements. This gives your images a special effect to look more attractive. There is a higher chance of adoption of AR in every social platform in 2020. So it is better you consider it for your social media marketing services.
#9. Social Commerce
Social commerce is one sub category of eCommerce which allows users to assist online buying and selling of products and services. As social media platforms are mobile-friendly users get an extra edge to their shopping experience through social media. So different social media networks are working to improve their eCommerce abilities.
The social network giants such as Facebook, Instagram, Snapchat are integrating many changes to give the buyer a good experience. Social commerce offers the following features to make it easier for a user to shop online
- Social networks are providing buy buttons to ease the buying experience.
- Ads on social media which are linked to eCommerce websites.
Due to technological advancement, now chatbots can communicate with customers effectively than before. It will reduce your cost, it can handle multiple customers at a time with fewer errors. The chatbots can work 24 hours without getting tired. So you must consider these social media trends of chatbots in 2020 for better user experience
- Chatbots in 2020 will be smarter using AI
- Voice bots will also evolve in social networks
- Chatbots will make payments hassle-free
Social media has been evolving constantly since the beginning. So, it is important to keep up to date with the latest social media trends in order to remain competitive on the market. Having a good understanding of your business as well as your audience can give clarity to create an effective social media strategy.
The list contains the most effective social media trends for 2020. Prepare a proper social media marketing strategy keeping these trends in mind. This will increase your traffic, sales and brand value this year.
All the best!
About the Author!
Mashum Mollah is an entrepreneur, founder and CEO at Viacon, a digital marketing agency that drive visibility, engagement, and proven results. He is a passionate blogger and blogs at BloggerOutreach.io.