Stress has become a more common and prominent problem. That is why the massage therapy business has become one of the booming industries in terms of the wellness niche and health matters. Starting a massage therapy business can be exciting, but it can also be frustrating, especially if you do not get a lot of customers coming to your door.
As prolonged sitting hurts your body, most massage therapists that are experts in providing pain relief do not know how to market their solutions to this problem. To be successful in your business, you have to be smart and creative to stand out from your local competitors and bring in more customers to your massage therapy clinic.
How Marketing Has Changed
As a business owner, you need to realize that traditional marketing is no longer as effective as it used to be. Decades before, business people invest in TV, radio, and print advertisements to promote their business to potential customers. However, traditional marketing is a costly investment to market your product without a guarantee that your target audience will be interested in the product or service you are selling.
The age of the internet has changed the marketing playing field. The internet allows millions of buyers unlimited access to a number of resources that they can use in their research. This has completely flipped traditional marketing upsidedown.
These days, people can order products or services online, read or watch the news on the web, and shop for basically anything in the comforts of their home. That is why it is crucial for you, as a massage clinic owner to cope with the consumer buying process to be able to compete with their rivals in the massage therapy business.
Also, millennials are the largest demographic in Canada. They are digital natives who depend mostly on the internet, smartphones, and social media. These customers do not respond well to brochures, flyers, cold calls, and cheezy infomercials the way previous generations have.
They are also skeptical of ads and salespeople. Millennials would rather prefer responsive media where they can look for answers on how to stay top at work or tips on how to prevent neck pain. When looking for a good massage therapy service, they search online, go to a website, or read reviews.
Technology has played a significant role in the change in the marketing game. Using technology, customers do the searching rather than advertisers. You do not want to waste your money and time promoting your massage therapy clinic to people that cannot (or would not) hear you.
Online Marketing: A Hassle-Free Solution to Market Your Business
Online marketing works differently from traditional marketing. It spreads the message about your products or services to your potential customers through email, search engine optimization, blogging, social media, display advertising, pay-per-click advertising, Google AdWords, and more.
Online marketing is a powerful tool that helps you reach an enormous audience that is measurable and cost-efficient. It allows you to establish connections with target customers for less money.
With the age of online marketing upon us, there are several good reasons why you should switch to online marketing. While traditional marketing that produces content and shoves it to their target audience, online marketing aims to earn the trust of their customers by focusing on their interests, obtaining attention, and inspires them to make the right purchasing decision.
While traditional marketing aggressively promotes your business, online marketing aims to reach your target audience through different online channels where people spend most of their time searching, socializing, and shopping.
Without a steady stream of customers coming to your clinic, it would be impossible to feel relaxed. Lucky for you, we have rounded up several trade secrets from a reliable online marketing agency servicing Vancouver by ThePhysioMarketing and other areas in Canada that practice bodywork professionally.
#1. Develop a Massage Therapy Website
First thing’s first; to be able to market your business online, you need to develop a website that imparts the professionalism of your business and the value of your services. This helps establish your credibility and creates a positive impression about your company.
Since potential massage customers visit your website, be sure to provide them with crucial information about your company and the services you offer. Also, make sure your website has a professional design that loads quickly and is mobile-responsive (since most of your target audience are using smartphones to search for your massage services). A clean design website allows you to convey your brand message quickly and persuade your customers to take action.
#2. Share Helpful Information
One of the most common mistakes entrepreneurs make is over-promotion of their business. You need to realize that too much business promotion can turn a potential customer away. Instead of bombarding them with tons of sales pitches, why not share relevant and helpful information that will engage them.
Topics such as easy-to-do home exercises or recipes for homemade scented candles that induce relaxation. Sharing informative content can make your target customers more likely to remember you.
#3. Create Informative Content
When creating a blog for your website, make sure to keep all search engines in mind. However, it does not necessarily mean writing sales-y content. Again, your target customers prefer reading topics related to massage therapy, dietary advice, simple at-home exercises, and stretching techniques.
You can share your articles on different social media platforms or emails. Creating informative content helps establish yourself as an authority in your niche.
#4. Take Advantage of Social Media
Social media platforms are great mediums to widen your reach and connect with your target customers online. Determine which sites your potential clients frequent, and make sure to set up business pages on those platforms.
Using your social media pages, you can post health and wellness blogs, updates about your services or special promotions and discounts.
#5. Search Engine Optimization (SEO)
The internet has become a marketing battlefield for many businesses, including massage therapy practices. You will need a powerful tool to rise above the competition.
Search engine optimization (SEO) is an extremely efficient tool that will put you in front of your customers and increase your online visibility, as well as your search engine ranking. It helps you appear in the top results when a prospect searches for a particular keyword or words.
#6. Manage Your Reputation
Word of mouth referrals are vital when it comes to marketing your massage therapy business. However, most referrals nowadays are online. Today, customers write online reviews about your services on Yelp, Google Places, and Facebook.
Online reviews have a significant impact on the decision-making of new clients. Make sure to go the extra mile to satisfy your customers and ask them to write you a positive online review. The more good reviews you have, the more likely people will like and trust your business.
#7. Use Pay-Per-Click (PPC) Ads
Pay-per-click is a great way to market your massage therapy business to your customers. This online marketing strategy has a significant impact on practically any local businesses and brands because it works well with other marketing channels.
It allows you to take control over a wide range of options by letting you choose the best method to reach your target customers. Missing on PPC marketing means losing out on valuable traffic and revenue.
About the Author!
Louise is a 20-something coffee enthusiast who loves reading Paulo Coelho novels. Her dream is to travel around the world -– unless she’s helping someone create a successful marketing strategy. She has been in the digital industry for over six years and specializes in content marketing. She aims to inspire readers to be confident and to live their life fully by exploring beyond their comfort zones.