If you are looking to be successful in increasing eCommerce sales of your business in this digital age, you simply cannot ignore the impact of social media.
In 2021, it’s no longer a game of providing your customer with the opportunity to click or hoping they stumble along to your page. To succeed, you need to manipulate the digital space to your advantage and get competitive with your rivals to ensure that you are put in front of your potential audience straight away.
Any eCommerce marketing agency in London, like The Good Marketer, will advise specialised techniques and programmes to ensure that your social media pages take advantage of any intricate algorithms and potential media strategies to garner results.
However, if you’re a business just starting, you may find yourself tight on budget, and you may have a modest following. If that’s the case, here are 4 top tips for how you can boost your eCommerce sales on social media yourself.
#1. Keep it organic… but not too organic
For most, when they think of their social media presence, they rely too heavily on the word “organic content”. Whilst it is essential to post organic material to your Instagram, Pinterest, Twitter and any other socials. However, it is also important to have a strategy and intent behind what you are posting.
Go back to the basics and think about your intention with social media; for some, it’s to improve engagement, spread your brand’s mission statement and message, and alert new products and highlight UGC.
However, think about what it is that you are trying to achieve for your brand. The brands that can find this balance will find the most success.
Whilst you plan, come up with ideas on what it is that your customer wants to see, create a content plan that is diverse and covers the range of different content types that your brand can produce. Below are some examples:
- Behind the scenes images
- Product images
- Customer reviews
- Social Contests or Giveaway
- Sale or Promotion
- UGC (User Generated Content)
#2. Invest in Paid Social ads
Whilst organic social is a great strategy to grow your following and increase sales, if you genuinely want to see results and growth within your business, you need to find the balance between organic and paid social.
Whilst organic ways of advertising build strong, natural relationships with customers, it can be slow due to the vast size of social media. Plus, organic reach on social media is notoriously difficult to achieve and maintain.
By incorporating paid social advertising, you can reach more potential customers. You will be paying to reach a specific audience; your ads are likely to be relevant to the users. Additionally, if your content is high quality, your audience will be engaged by it.
Such users can share your content with others and refer their friends to your brand, and the result will be increased conversions!
Each social media platform has its strategies and process of putting your brand in front of your target audience, so it’s important to explore and research which methods and platforms are suitable for your business.
For example, Facebook advertising can help increase customer attribution. Attribution is the number of times your audience sees your brand. The more times they interact with your business, the more likely they will convert.
#3. Make the most of Instagram
Having a solid following and high engagement with your audience on Instagram is great, but it is important to convert these loyal engagers into leads.
Firstly you need to ensure that your Instagram bio is appropriately formatted and sale optimised. Your profile needs to answer the below questions:
- Why should visitors pay attention to your business? What are your USP’s?
- Explain what you do and who you are
- Where else can they find you? (Website link)
As well as the above, you also need to include a strong CTA within your bio, whether that’s asking your followers to subscribe to your newsletter or buy your latest product.
It is also worth noting that you can build quality relationships with your customers via Instagram comments and users stories.
What some businesses forget is to interact with their customer. Don’t be afraid of the comments section; look to provide high-quality customer service via clearing up any queries or just a general thanks and like for the support you receive; this will build quality, long-lasting relationships with your customers.
Additionally, swipe up links are an Instagram feature known to be a quick win. They’re quick and easy to set up and generate leads via stories of specific products or promotions.
#4. Never underestimate the power of an email list
Whilst email is technically not social media, Businesses who are just starting can often underestimate the power of an emailing list; according to the Direct Marketing Association, email marketing sees a 4300% average return on investment (ROI) for businesses in the US.
Not only does an email list allow you to speak directly to your customers, but it allows you to turn one time visitors into lifelong customers. The email is personalised, and personalisation is key to building trust with your customers. Customers love seeing the attention to detail.
Other reasons why you should start your email list now are:
- You’ll quickly get messages directly to your customers
- Get visitors to return
- Email Is personal, able to create a personal experience for your customer.
- You own your email list; you don’t have to worry about third party policies; it’s yours.
- Email builds trust, as messaging through their inbox is a more intimate way to communicate; it builds trust and a connection.
So when posting on Instagram and compiling your Facebook ads, ensure that you look to grow a comprehensive list of email subscribers by having a strong CTA to join your emailing subscription service or weekly newsletter.
Ultimately, suppose you are a business owner looking for ways to boost their eCommerce sales on social media. In that case, you may feel overwhelmed by the vast landscape of social media platforms available to you.
However, by reading this article, hopefully, you better understand a few of the most popular tried and tested strategies used today.
Don’t be scared to start from the basics by setting out a solid social media plan, incorporating the effective strategies listed above, and always remembering to put an intention behind whatever you post.