These days as part of the ecommerce seo packages that you can choose from you should make sure that it includes optimization and improvement of your mobile user interface. This is extremely important to make sure that you are getting done since if your UX for mobile devices isn’t easy to use, then the viewers won’t choose your company.
Keep reading on to find out a few of the top ways that you can improve in this area that would keep your users happy and having a good experience when they are using your mobile interface.
How to Improve Mobile User Experience
There are plenty of ecommerce seo packages you are going to be able to pick from and you need to find the best one for your needs. You should ensure that you are thinking about if they will be able to help you with improving your mobile UX so the customers are happy. Here are just 7 of the top ways that you can become better in the user experience area, including:
#1. Design only for the platform
There are a lot of experts who might try to use the same website design for the mobile platforms, but that would be wrong. You are going to want to ensure that you are designing it for the platform only to ensure that it works right.
This would allow you to work with different resolutions, settings and much more that would be dependent on the type of phone that the customers are using, so make sure to do it for both Android as well as iOS.
#2. Use the right on-boarding process
You should always ensure that you are using the ideal on-boarding process when it comes to your customers. The interface should be easy to use and you might want to consider adding a tour that would allow them to see the important sections quickly.
You should also not have anything that isn’t needed on the opening screen and you should allow the user to skip the on-boarding process if they want and purchase as a guest.
#3. Understand mobile interactions in context
You are also going to want to understand what your target audience is going to want from the interactions and how you can benefit from that.
You need to figure out if these users are going to be highly experienced in using their mobile phones and the applications or if they are beginners. This would help you with determining how you should go about designing the application and mobile experience to make it easier for them to use.
#4. Create an interactive experience
Also, if the customer is able to have an interaction experience while they are purchasing something, then it will make them more likely to come back. You are going to be able to make suggestions based on what they have earlier looked at, which should include similar items or even brands.
Make sure that you are allowing them to pick and choose what they are looking at rather than being forced to click on something that they don’t want or need. If everything is interactive and easy to use, then they are going to recommend your business to others and much more.
#5. Don’t forget accessibility
Another thing to consider is accessibility and how the phone actually works. There are some devices that allow you to push the back button, but you also need to make sure that your buttons, including for save or cancel, are in the right positions.
Think about where you might click or look for the buttons if you were the user and make sure that they are easy to find. You should consider making the keys and buttons accessible for all types of users, including those that use both hands or even those that use a single hand.
This should definitely be done since you don’t want them to cancel an order when they mean to save it since that can frustrate them.
#6. Make search features usable
If your user is searching for something you want to ensure that they are going to get any results that they might need. This means that you should be taking misspellings into account and ensure that you are giving them options that fit what they might have been searching for.
Also, include intelligent searching features that would bring up the categories or products after they put in a few letters so they can easily click on what they need rather than writing everything.
#7. Testing regularly
The final thing that you need to do when it comes to improving the user experience is testing everything regularly. Ensure that you are looking at it like you are going to be the one using it rather than the developer or even the owner.
This will help you to determine what areas are going to need to be changed and which ones work fine, including the button locations. Don’t forget to test your mobile application before any release or updates to make sure that everything is working smoothly.
You want to ensure that the customer is having the best experience when it comes to your website and how it can be used to make the experiences of everyone better from start to finish.
The more you know about this, then the easier it will be for you to allow your users to experience your site and your products with a much better experience than if you don’t know.
Why You Need to Improve Your Mobile UX
Not only do you need to know how you should be improving your mobile user experience, but you should also be aware of why. There are plenty of reasons why you would want to do this that you should think about beforehand, including:
If you are creating the right user experience, then they should be able to navigate the entire page or application easier. You want to ensure that everything will look and feel right on the mobile devices and that they can access everything that they want. If this doesn’t happen, then you are looking at losing more customers and not getting any recommendations.
Also, when you are using this method, then you will be able to communicate easier with your customers. This means that you can create notifications that would allow them to get updates when you have new products or services that are available. This would also let you update them in a fast and quick manner without having to send a text or even an email.
You always want the customers to have a positive experience when it comes to working with your business and that means when they are using your mobile site or application as well. The better their experience is, then the more likely they are to come back and buy more from you or even recommend your services to their family and friends later down the line.
Also, if they feel that they are having a great experience with your brand, then they are going to be loyal to your brand, which can increase the relationship. This is vital since you want to build up great relationships with your customers to ensure that they are being heard and feel like they are valued. Loyalty will go a long way when it comes to your business, so go ahead and focus on building this area up.
If the customers are happy with their experiences with you and your company, then they are more likely to recommend you to others. This means that your loyal customers who trust your brand will help in bringing you more leads and sales over time that will help to grow your company.
Another good reason that you need to improve the user experience is to help them get the quick assistance that they might require. This can be done by providing a thorough FAQ section that would be easy to read or understand or even adding a chatbot. This would make it easier for them to get answers they need and talk to a real customer service representative if nothing else.
Make sure that you are thinking about this when you are considering whether or not user experience is something that you are going to focus on. You should ensure that you are giving the customers what they need and want when they come to your page, so make it easy for them to navigate, check out and even get advice.
Go ahead and talk to the experts about their ecommerce seo packages and how they can help with improving your mobile user experience. You can make sure that you are making and adjusting the search feature and that you are testing regularly.
Also, you should think about ensuring how easy it would be to navigate around without cancelling something that they want to do. You also need to consider how experienced they are going to be using the mobile phone and that you are developing for the platform rather than anything.
About the Author!
With over 13 years of experience as a leader in digital marketing, Mansi Rana is Managing Director of EZ Rankings. Passionate about all things data; providing actionable business intelligence in digital, future tech; and venture bubbles categories for everyone, everywhere.