With the growing business world, branding has become increasingly competitive. Hundreds of start-ups are emerging every day from different fields. People are moving towards entrepreneurship; everyone wants to establish their own brand. However, to stay ahead of your competitors remember this one line, “Customer Loyalty weighs more than Customer Satisfaction” for brand promotion.
We all know that, today everyone can get access to every tool and technique within minutes for applying in their business. Now, what can you do to promote your brand in this competitive market? To help guide you I have compiled 5 best ways to effectively promote your business.
#1. Design a brand logo
Just ask yourself, how do you remember a brand? By its name, logo or image, right? Because when you hear the name of a brand, your mind quickly connects with an image of that brand. That’s how brands stay in your mind for a long period. As your goal is to promote your brand with people, so designing a logo or an image is the first thing you need to focus on. The reason behind creating a brand logo or image is that people could relate to it. They will remember your brand if they visualize a picture with your brand name.
The next step is to promote your logo. Only designing your logo can’t bring you results, use that logo on your business stationeries. Embed your logo in your email signatures, brochures, business cards, etc. Use your logo in every digital platform of your business such as website, blog and social media profiles.
#2. Have an online presence
What is the first thing people do today when they listen to a brand name or company? They search it on the web. That’s why this is the most important thing you need to do to promote your brand. Your online presence is a virtual identity of your business. So be cautious while creating your website, blog and social media profiles.
a. Build a professional website
Today building a website is very easy, you can do it in minutes. However, building a professional website requires a little more time and effort but it’s worth it. So, invest some time and money to build a website that best suits your business profile. Choose perfect colour combinations, design of the website, layout of the homepage. Do not allow other ads to make your site look unprofessional. Share your contact details, add google map location, and other necessary credentials. Don’t forget to embed your brand logo on your website.
b. Create a blog
What is the need for a blog? A blog will help you to improve your search engine rankings on different search engines. Because people don’t know you at first. So, they will search you on the search engines like Google, Yahoo, Bing, etc. When you write something about your business on your blog it improves the site ranking on these search engines. Make sure to write SEO friendly articles on your blog.
c. Go Social
In 2020, the best way to promote your brand is to use social media. Social media can do wonder if you can use it properly. No need to mention that, social media is one of the most cost-effective and best way to promote your brand. Create social media accounts on different social networks. Adopt a social media marketing strategy to connect to your customers.
Different social media networks work differently, so plan them properly. Don’t overuse them, post valuable content on your social media platforms in a regular interval. You can also use different social media tools to research the market needs. Use your brand image or logo in every social media profile. Share short stories about your business, make short videos and share them with your audience.
#3. Build your network
Building a network is one of the most effective ways of promoting your brand. A network helps you to share your ideas with like-minded people, to know your competitors and make partnerships to grow your reach. It allows you to explore in multi-direction. You can’t imagine how a network can bring you unbelievable results.
a. Attend trade meets, conferences, and clubs
Always keep an eye on different business events, meetings and trade fares. Be ready to move out of your comfort zone and meet new people from your field. Introduce yourself in those meetings, share about your business, and tell them how your business is doing. You can find potential partners in these meetings.
b. Make partnership
Find potential partners to grow your business. This helps you to promote your brand with the clients and audience of your partner as well. You don’t need to build a customer base, it’s already there with your partner. However, it may be a difficult task, because in partnership your partners will also expect something from you in return.
c. Collaborate with influencers
Influencers marketing is a fantastic way to promote your business. You can find the right influencer for your business and can collaborate with them to promote your brand. Influencers are those people who have a large fan base. They are also known as a brand or niche promoters. Define your influencer marketing goals and discuss them with your influencer. Plan a marketing campaign for a target audience and grow your business.
#4. Host Free Webinars
Webinars are one of the most valuable things that you can offer to your audience. In the information age, people want to gain perspectives, knowledge, and information from their homes. If you can provide valuable information in the form of short webinars then it can increase your brand value and reputations.
You need a platform where you can host your webinar. There is much software available on the web through which they can join your webinar. It is very simple and easy to host a webinar but you need to set a proper plan for it. You need to plan a schedule, prepare content and practice the presentation beforehand so that your audience can feel your confidence. This allows your audience to communicate with you and spread your brand awareness.
#5. Build loyal customers
When you care about your customers, they will become your loyal customers. Do you remember, at the beginning of the article I have mentioned a line: “Customer Loyalty weighs more than Customer Satisfaction”. Do you know what is the difference between a loyal customer and a satisfied customer?
A satisfied customer is satisfied with your products or services, they may or may not repeat their next purchase from your brand or they may not refer it to someone else. But a loyal customer uses products of your brand repeatedly and they also refer your product to others. So, you can build loyal customers by following these simple tips:
a. Communicate with your customers
You can communicate them via email, from your social media profile and messages. This acts as a reminder in the customer’s mind.
b. Provide extra perks and gifts to your regular customers
Everyone loves gifts, so when you offer a gift to your customer, they can tell about it to their friends.
c. Provide them good customer support
They feel that you care about them. They feel that you care about their time and money.
d. Offer special discounts
They feel special and repeat their future purchases from your brand.
A brand for a company is like a reputation for a person. Promoting a brand is not difficult, you can apply the techniques to do that. However, the important thing is to retain the brand value, you need to constantly provide a quality product to your customers. Because at the end your brand value relies upon the customer’s reviews and feedback. So, keep this in mind that your brand success majorly depends on the quality of your products or services you offer. I hope this article was helpful. If you have any queries, please post them in the comment section.