Seven Basic Steps in Portfolio Website Designing

Portfolio website designing has become one of the challenging processes to be accomplished today. To name a few, the designers and developers have to consider usability of a website, search engine crawler’s guidelines, styling and user response. Sometimes, in an attempt to develop a website equipped with latest technology, design or theme, the professionals might ignore to implement some of the basic techniques on the site. Consequently, a well-designed portfolio website may not get the desired search engine ranking.

Adhering to the basic guidelines always helps in developing a better design that is devoid of any issues. Listed below are some of the tips that help the portfolio websites to rank higher on the search engines.

#1. Avoid Old-Fashion Techniques

Technology has advanced over the years and provided several new tools to develop an efficient website. Designers often use flash and frames to create some of the content, animation or other visuals to explain a message.

HTML5 combined with JavaScript is much friendly compared to Flash or other elements. Using the latest technology is highly recommended due to its search engine friendly layout or features.

#2. Use AJAX

Using AJAX, an amazing app, improves the user experience and reduces the page load time. Keeping the content in AJAX will allow the search engines to crawl the information that you prefer to highlight first on the results. However, it is important to note that it is a tricky job and Google is always unpredictable.

Therefore, use ‘Fetch as Google’ tool to see how the search engine interprets the website. Additionally, check the source code for the errors and ensure that Google reads the text easily. Furthermore, use ‘pushState’ method so that Google can read all the different versions of the AJAX scripting.

#3. Highlight The Main Content

Google has already acknowledged that the website having many ads, pop-ups, and distracting images coming up before the content would lose the position in the search engine. Actually, such interruptions always provide a highly negative impact on the user experience. Thus, devote your attention on removing the pop ups and other distracting things so that the users notice your site properly.

#4. Use Tools to Optimize Heavy Images

A web design project is all about the graphics and images. Moreover, modifying the graphics or their elements has become easier after the technology provided endless possibilities. However, it is a tricky method and sometime designers end up loading heavy images and visual elements on the websites. Hence, it results in hampering the loading speed of, which in turn affects their rankings or traffic. Therefore, use the tools like Photoshop and Smush.it to optimize the images. This helps in removing the unnecessary bytes from the heavy files.

#5. Keep the Navigation Simple

The navigation of a website should be simple. The navigational structure should be defined in a way that it seems easy for the search engines to understand the link equity. Developing a better understanding with the search engines helps in enhancing the ranking of the websites. Thus, design a clear navigation that improves the user experience on the web.

#6. Think Responsive – Design Responsive

There are several ways available to access the internet nowadays. Smartphones, tablets, Smart TV, etc., are a few of the devices that comes with the internet facility. Developing the mobile websites is one of the best solutions to allure the prospective customers and expand the market. A responsive web design is very popular these days and many companies are creating a website that adjusts atomically on to the different screen sizes. It has the same coding, URL and requires no change in link equity. Thus, a responsive design is a onetime solution that lasts for long.

#7. Stick to SEO Fundamentals

SEO is the soul of a website. Therefore, ignoring the SEO basics is damaging. Optimize the text, content, descriptions, headers and keywords available on the website to enhance the traffic and rankings.

These are the benefits of hiring professional Website Design Company for the project. Mind it! Google prefers the websites that care for the users.

Ranking, visibility, and traffic depend upon the quality of user experience. Therefore, develop some unique website designing ideas to attract visitors, but do not forget to consider the fundamentals as well.

About the Author!

Mr. Deepak Gupta is a professional web design blogger who posses several year of experience in web design industry. His articles always emphasizes on how to attract visitors through effective web designing ideas.