How To Generate Valid B2B Leads Through LinkedIn Platform
For any business who wants to generate valid B2B leads, LinkedIn is the ideal social media platform for them. As per the latest survey by Statista, there are more than half a billion users on LinkedIn. 10 million of those with LinkedIn profiles are C-level executives, 90 million are influencers, and 17 million are opinion leaders. And the numbers are still going up.
Another stat shows that LinkedIn is the most used social media platform used by B2B and B2C marketers. As of Jan 2020, more than 81% of users worldwide are using it for B2B marketing.
Out of all the users who have an account on LinkedIn, when you think about it as a B2B lead generating platform, it’s very important to consider that there are almost 40 million decision-makers on the LinkedIn platform.
Those 40 million potential targets are in crucial positions, usually having the HR Director, Marketing Director, and Sales Director roles. If smart strategies have the proper implementation, then there is a broad audience that presents the opportunity to generate new business from the LinkedIn platform.
How To Get Leads On LinkedIn?
The statics mentioned above shows how powerful is the LinkedIn platform when it comes to B2B leads. And now it brings us to a very important and fundamental question: how can we capitalize on LinkedIn to generate leads? Many businesses and individuals give up too early in the journey. They don’t see the return on their time to be as lucrative as they would have thought.
They don’t target the correct audience, and some profiles just tend to add too many keyword phrases in their profile. This article will help you explore the most up-to-date techniques that are common to generate quality LinkedIn leads. So, without further ado, let’s see how you can create links and leads on LinkedIn without wasting your breath.
#1. Optimize Your Profile for LinkedIn Leads
Your LinkedIn profile is one of the first things that you should take into consideration. Start by optimizing your LinkedIn profile. One of the first and the most important things you need to do is make sure that your profile is outstanding. It is your visual representation and the first impression of you when clients lookup for you.
It is essential to keep it SEO friendly when filling out all of your data on LinkedIn. To optimize your page to the best of your ability, think of popular buzzwords, and do proper keyword research.
Your profile picture creates the first impression when the first time someone views your profile. It is vital to have a professional profile picture. It would be best if you refrained from using the same profile picture that you have on other social media platforms like Twitter or Facebook unless it fits professionalism criteria.
Ideally, it is better that you get a professional headshot done. If not, you can put on a professional outfit, stand in front of the white wall, and click a picture. You can click a good image through a DSLR or through your smartphone, as many of them have really good results.
It won’t have the same appeal as a professional headshot, but it’ll be good enough. Adding a video on your profile would be like the cherry on the topping. Not many profiles have videos on them, and adding one might be beneficial for you.
Your headline and summary should be as impressive as your picture. It’s best that you go with the KISS (Keep It Simple Stupid) approach here. Most people won’t read long narrative prose and instead of a list of skills you know, try defining what you can bring to the table and how it can benefit the client.
Let’s take an example: if you are a content writer and you specialize in writing articles and blogs, your headline might be “Article and Blog Writer.” This headline is fine and is accurate, but it’s not very enticing. Try innovating and rewriting it to something like this: “Researching and Producing outstanding, Articles and Blogs in a timely fashion.”
And there it is, a headline that not only exhibits your skills but also defining how it could be beneficial for the client. That’s important because you’re persuading people to take a closer look at your profile and possibly even reach out for a connection. And that is how you’re generating leads.
#2. Targeting The Right Audience
As mentioned earlier, when you have answers to why and what for your business proposition, then another imperative question arises, which is who. It’s vital that you just don’t start sending connection requests to everyone as the LinkedIn algorithm might label you as a ‘spammer.’ It would be best to define your primary buyer persona to target your campaign correctly.
The Sales Navigator of LinkedIn enables you to use an extensive range of search filters to narrow down your search, many of which are available in their starting package. These search filters include Geography, Keywords, Industry, Postal Code, Job Function, Job Title, Seniority, Years in Position, Years at Company, Years of Experience, Company, and many more.
It will help you connect with the right audience and help you generate LinkedIn B2B leads.
#3. Join Groups For Better LinkedIn Leads
Engaging with others is a key component to success. And like any other social media platform, LinkedIn also gives its users the option of creating and joining groups. This way, you can connect and engage with people in your industry or niche. Engaging with them might help you in generating quality leads.
Groups can be goldmines if used correctly. If you join the correct groups, you can extract some quality LinkedIn B2B lead. However, as per LinkedIn’s policy, there is a cap on how many groups you can join. It only allows its user to join 50 groups, so you must make the right choice. You can create your own group as well.
However, it would be a real hassle because it would take up a lot of your time to maintain it. It might not be worth it as you could use that time somewhere else more productively. Therefore, a better option would be that you join the existing groups to save time.
Try to be more active in these groups. If you see a query or question about something you know about, try answering it. This will show that you have knowledge about the industry, and many people might visit your profile. The bottom line is that you should join these groups to showcase your expertise and experience. It can help you generate LinkedIn B2B leads.
#4. Try Staying More Active And Reaching Out For Better LinkedIn B2B Sales
LinkedIn is a platform that is ideal for B2B and B2C digital marketing. However, like any other social media network, you need to be consistently active on it. If you used LinkedIn once in a blue moon and then forget about it, it’s highly unlikely that it would yield good results.
Try spending a couple of minutes every day on the platform. You can try finding new connections, building your prospect list, and upload content relating to your target market.
The users of LinkedIn are exceptionally receptive and quite eager to gain knowledge and educating themselves. To attract them, the best approach would be through content marketing. Some might think it would be time-consuming; however, your work is halved if you publish helpful and engaging content. You’re going to be on your way to generating the kind of leads that convert into lifelong clients.
Also, try reaching out to someone who views your profile to show that you are eager to make a connection with them. Instead of using the standard LinkedIn message as it would be boring and shows no intent as to why someone should connect with you, try addressing them personally, giving them a reason to connect and communicate with you. A personalized approach can help you generate some quality B2B leads, potentially your future clients.
#5. Constantly Improve Your Lead Generation Strategy
There is no perfect recipe for an ideal lead generation campaign. There is always room to improve. Changing one of its parameters and analyzing the results again is the best way to enhance a campaign.
You can try to change the audience (company size, position, niche) or make some tweaks in your script. Also, try changing your account information (headline, cover photo, summary) and keep it up to date.
Just alter one component at a time. During one circle, don’t modify the script and audience because you won’t be able to determine which factor improved or worsened the results.
To Wrap Up
If you want to generate some quality B2B leads, then LinkedIn is the go-to place for you. However, It takes time and perseverance to generate LinkedIn Leads, and generating a good number of leads won’t happen overnight. It is the most efficient and effective social media network for B2B leads.
By following the right strategies and tactics, you can help yourself generate some quality leads, yielding future clients.
About the Author!
Munis khan is a dreamer, hoper, keen learner he has a curiosity to explore new technology and method in a fast-moving digital world. He has an enthusiasm to write for an Aspired and another innovative platform with his experience. He always wants to change a boring blog into sparking one with his creative talent.