The digital space has changed the marketing landscape. The dependence on analog media like print and TV is gone. The online space offers huge potential and so many channels to use. Social media is becoming a popular platform for many companies.
Statistics show that up to 44% of local businesses depend on social media for brand awareness. 41% use it to increase revenue. 77.6% promote their businesses on different platforms.
90% of marketers attribute increased exposure to social media marketing. The most popular platforms include Facebook, Instagram, Pinterest, and Twitter.
But, it takes time and effort to come up with a solid strategy. It can get challenging when trying to handle many social media platforms.
Our article looks at eight actionable tips you can use in your web design and development business.
#1. Be Consistent About Page Branding
How much attention do you give to page branding? Take a look at your profile and images. Are they descriptive, high-resolution, and engaging?
Companies like Maxburst can advise how your page looks can impact perception. You also get help with content distribution and management. Further, they guide on branding guidelines such as fonts, logos, colors, and layout.
Be consistent in their application across all channels. You do not want to have one branding style on Facebook and another on Instagram. It could end up confusing the audience. They will also not be able to identify your brand with ease.
Consistency evokes a feeling of reliability and trust. It is also a fantastic way to reinforce your brand identity and personality. Further, it creates a critical distinction from competitors. Professional-looking pages signify to customers the level of service they can expect.
#2. Your Profile Descriptions Matter
Social Media accounts provide a profile description section. You can use it to describe your business. There is a limit on the number of characters/words you can use. It is critical that you are very strategic about what you put in the description.
In putting the words together, always have SEO at the top of your mind. You want the search engines to find your business. The right keywords that generate high search volumes should be your focus.
There are tools such as SEMRush that can help with this. Remember, your profile should be the same across all your social media accounts. You may need to tweak some depending on the platform.
It’s important to note that if you need to reduce the characters, stick to the vital message.
#3. Integrate Your Social Media Platforms with the Website
Having a social media strategy in place is also vital for the thriving of your website. Integrating social media platforms with the website helps boost traffic on both platforms. It provides a fantastic opportunity to build organic audiences.
It is easier to convert such people into loyal customers. Such people are on your website because you provide the solution to a specific need. It is different from audiences generated from paid ads or page boosts.
Your blog posts should have social media buttons. With relevant and engaging content, audiences will share them with others. You want to give them quick access to this functionality. If they have to switch from platform to platform to share, they may feel it is not worth the bother.
Look at the content and then decide which social media platform you would want it to be on. There is no point in adding every single platform if most of the target audience is on one platform. Make sure you do your research to determine which one provides the most relevance to your brand.
Another idea is to include social media feeds on your website. It provides a way to plug into your social media accounts without needing a separate window to log in.
#4. Develop the Right Content
One of the best ways to reach audiences is with the right content. But, many marketers struggle with generating creative, original, and unique content. Audiences are particular in their needs. Someone will read an article because it provides value or a solution to a problem.
The good news is that there is a way to take care of the content generation problem. You can download some of the best website content templates online. You get help with things like planning, keyword research, and topic optimization.
Such templates also help with the writing of the content by giving you invaluable tips. You learn how to use page headers, title tags, meta descriptions, and so much more.
Also, take advantage of things like video content. Many audiences prefer the convenience of watching a video as opposed to reading text. Pay attention to the quality of the videos and sound. Remember to be engaging and personable.
Do not make everything about selling your web design and development services. If you appear too sales-focused, you will lose audiences.
#5. Social Media and Email Marketing
Email Marketing Provides a fantastic way to target audiences directly. What you need is the right content, audience segmentation, and consistency.
And, integrating emails with social media can boost traffic to your accounts. Include social media buttons in your emails, either at the top or bottom.
#6. Give Prominence to Third-Party Endorsement
How many times do you read customer reviews before purchasing a product? The answer may be always. The same reasoning applies to a large number of people. Research shows 91% of individuals ages 18 to 34 trust online reviews as much as personal recommendations. Up to 93% of consumers buy the product because of online reviews.
Make sure you give prominence to customer reviews on your social media platforms. Social proof helps create a good impression and show that you can deliver.
Testimonials are also excellent third-party endorsements. If you can get videos of happy clients talking about you, the better.
Here is an excellent tip you can use to get third-party endorsements. Deliver quality service and then ask for the review or testimonial immediately. A happy client is unlikely to refuse to write a review when you catch them in the right frame of mind.
You may also want to develop a template for the customer on what to write or say. Generating a series of leading questions, for example, is a good idea. You capture what you want. At the same time, the questions guide the customer so that the process is not tedious for them.
#7. Put in Place Incentive Programs
Incentive programs are excellent because, well, nobody turns away freebies. Audiences are also happy to engage with brands that reward their loyalty. Implementing incentive programs like contests increases interaction with the brand. It is also an ideal way to collect leads that could potentially convert into business.
Some companies have used such programs to get user-generated content (UGC). The Adobe Art Maker Series is an example. It provided a platform for creatives to showcase their skills. Using Adobe products. It was a win-win situation for both parties.
The Artists got a platform from a well-known brand for people to see their creativity levels. For Adobe, the UGC acted as a third-party endorsement of how good the products are.
When thinking of contests, do not make them too complicated. You are better off going with those that need minimal input from the target audience. Make it worth their while by having some excellent prizes.
Finally, do not promise what you cannot deliver. You could spoil your reputation because of one disappointed customer.
#8. Don’t Spread Yourself Too Thin and Remember To Engage With Your Audiences
One mistake many people make is to assume that managing social media platforms is easy. They open an account on every channel. In the beginning, they keep up with posting content.
But, within a short time, they start to experience posting fatigue. The consistency starts to dwindle. After some time, it becomes clear that the pages are dead because there is no content going up.
The only time you should open so many platforms is if you have resources available to handle them. Some people will hire freelancers or in-house resources to take care of such tasks. But this is dependent on whether you have the budget or not.
Start by understanding your target audience well. Next, research the platforms they are likely to use. Gen Z and Millennials, for example, are on platforms like Instagram and Snapchat. You will find professionals on LinkedIn.
Facebook has more diverse profiling, and the ages range from very young to old. Twitter tends to attract young to mid-age individuals within ages 18 to 49. Narrow down to one or two platforms that work well for you. Now, concentrate on maximizing the potential that it has to offer.
The best way to grow organic audiences is to engage with audiences actively. Respond to queries on time. Like, share, comment, and encourage them to subscribe.
Sign up to relevant groups and maintain an active presence there. Become the go-to source of information. The group audiences will follow you on your platforms as well.
Social media presents a fantastic opportunity to generate visibility for your business. We have shared some of the top things you need to do in our article above. Integrate your website with all your social media accounts. It will help boost traffic to both platforms.
The result is organic audiences you can convert to longtime customers. Take advantage of content generation and optimize for the search engines. The right keywords will make you more visible. Also, do more research to see how social media can transform your web design and development business.
About the Author!
Daniel Martin loves building winning content teams. Over the past few years, he has built high-performance teams that have produced engaging content enjoyed by millions of users. Dani also enjoys photography and playing the carrom board.