If you think that a business card is an old-fashioned item and you don’t need one, then you are terribly wrong! A recent study revealed that only in USA are printed approximately 317 business cards per second! Until you read this entire paragraph, only in USA are printed more than 500 business cards! The real problem is the business card design and the information it contains. The same study informs us that from the total number of handled out business cards, 88% goes to the trash in less than a week!
The idea that we are living in a digital era and the paper is a tribute to the previous era is wrong! Printing will continue to exist even though it will have a secondary role. A designer should be aware of this situation and he/she must act consequently! Having no business cards is as if you state yourself as a skilled Photoshop user, but you don’t have any idea about how to use the blurring effects. In other words, you aren’t complete without such an item. Continue Reading »